Lyric Deconstruction

‘How To Be A Heartbreaker’

When we were thinking about constructing our music video, we thought it would be helpful if we deconstructed the lyrics to the song in order to try and put some ideas together that would help us meet the expectations of our audience. For example the expectation of our audience wanting a relation between what they see and what they hear. Although this may not be the case throughout the whole of the video, it is just one of the ideas we are thinking of carrying out to try and please our target audience.

Throughout the song there is a carried on theme of the artist giving the ‘rules’ of how to be a heartbreaker. We will construct our made up theme of using fridge magnets with stop motion to match the lyrics when Marina goes through each rule.‘Rule number one’

We thought it would be an effective and different way to show to the audience, and also look good with the stop motion.

‘Is that you gotta have fun But baby when you're done you gotta be the first to run’- We will change this to show the storyline of the artist spraying her interest in love with silly string, then running away. We chose silly string because it would be associated with fun, and then show the artist running away because it matches the lyrics.

‘Rule number two’ (stop motion with fridge magnets).

‘just don't get attached to somebody you could lose,so le-let me tell you’- Here we will show the artist on stage lip syncing to the lyrics. We chose to do this because it will have the artist as the centre of attention which was one of the factors we found common in singer songwriter videos, and also our target audience research showed our target audience to expect an element of performance.

CHORUS X 2‘this is how to be a heartbreaker boys they like a little danger we'll get them falling for a stranger a player singing i la-la-la-love you how to be a heartbreaker boys they like the look of danger we'll get them falling for a stranger a player singing i la-la-la-love you’- The chorus will involve plenty of jump shots from the story line of the artists love interest, to a white background with a group of people throwing paint and making a mess. We chose the paint scene, because it matches the lyrics of rule number one being about having fun. Also using the love scene will follow the common idea of singer songwritersongs being about love, and also match the title which clearly introduces the song being about love, ‘heartbreaker’. The paint on white background idea was inspired by ‘Florence and the Machine’, ‘Dog Days Are Over’.

‘at least i think i do’ - Stop motion repeated with the words.Instrumental - Show the artist and a boy being together, holding hands etc…‘cause i la-la-la-love you’ - Show the artist singing this to the boy.‘Rule number three’ (Stop motion with the letters)‘Wear your heart on your cheek’- We have chosen to take numerous pictures of our artist’s cheek with different coloured love hearts on, we will then incorporate stop motion when showing this to add a creative effect. It also matches the lyrics which is a common idea I researched in the music video deconstructions.

‘but never on your sleeve unless you want to taste defeat’- Again a stage performance showing our artist lip syncing.‘Rule number four’ (stop motion with the letters)‘gotta be looking pure kissing goodbye at the door and leave them wanting more more’- Cut again to the storyline of girl and boy, however this time saying goodbye to eachother and kissing at a door, with the girl shutting the door in his face. Through split screen we will show both emotions of the characters which will be the boy looking upset and confused, and the artist looking happy with herself.

CHORUS X 2‘this is how to be a heartbreaker boys they like a little danger we'll get them falling for a stranger a player singing i la-la-la-love you how to be a heartbreaker boys they like the look of danger we'll get them falling for a stranger a player singing i la-la-la-love you’- Similar to the last chorus with the people messing around and partying, this is to ensure the same theme is carried throughout. ‘at least i think i do’ - Stop motion repeated with the words.Instrumental- Show the party scene again.‘cause i la-la-la-love you’- Revert back to where we left the two characters at the door, then show the girl opening the door and singing the lyrics to the boy.

CHORUS X 2‘this is how to be a heartbreaker boys they like a little danger we'll get them falling for a stranger a player singing i la-la-la-love you how to be a heartbreaker boys they like the look of danger we'll get them falling for a stranger a player singing i la-la-la-love you’- Party scene shown again.Instrumental- Show the romantic love story as a whole.‘cause i la-la-la-love you’- Show the artist singing this to the boy.‘at least i think i do’- The artist will finish the video by looking into the camera and singing to the audience, which shows the artist to be ‘breaking the fourth rule’; perceiving the video to be quite daring.