3) WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE

YOUR MEDIA PRODUCT AND WHY?

IPC are appropriate publishers for a new music magazine because they associate with a huge range of magazines and they produce various magazines. They also associate with a massive amount of audiences and different genres so they would definitely be appropriate for a publisher of a new music magazine

The sorts of music/type of magazines they would be likely to publish are mainstream magazines that target large audiences’ such as ‘NME’, and seeing as my magazine is very similar to ‘NME’ it makes sense to have them publish it as they have much experience behind the indie genre. However ‘IPC’ still offer magazines in to Niche audiences such as: Bird Keeper, Nuts, Classic Boat and many more magazines.

Bauer may be an alternative on the other hand, as they publish magazines such as KERRANG! and Q, so there’s a gap for an indie style magazine.

IPC already has an indie magazine called ‘NME’, and so it would be very unlikely that they would take on another one, due to the fact that they wouldn’t get as much demand because of the similarity.