3. What have you learned from your audience feedback?

Paper Questionnaire

• We gave the following questionnaire to 10 people, we showed them all three of the products we’d produced and asked them to answer the questionnaire honestly.

Documentary Section

Question 1What do you think of the exposition of our three

minute documentary?

0

1

2

3

4

5

6

Very Good Good Average Poor

This clearly shows the nobody thought it was poor. Although 20% rated it as average, we think that the 80% majority saying good or very good conveys that the quality was good but there were a few minor details to change. The major thing people said was that they wanted to see a few more VoxPops and more case studies.

Question 2Do you think the camera angles and shots used

were effective for our documentary?

70% (Yes)

30% (No) With 70% saying the camera

angles/shots were effective we feel that this is a strong majority. We think that a few of the shots may have had more effective ways to be filmed as suggested in the feedback to use high angle shots etc however, due to health and safety some of these were not possible.

Question 3

Were the transitions used appropriately?

90% (Yes)

10%(No)

A huge 90% majority and comments show that the transitions did not distract from the documentary and meant that things ran smoothly between sections. We think this is great as we found some of the transitions were too blatant and were not appropriate. The only negative comment we received was that they wanted a few more transitions instead of straight cuts.

Question 4

Do you think the sound levels were appropriate?

50% (Yes)50%(No)

Although this is directly split, we think this is because it was difficult to deal with sound levels as different areas had different diadetic sounds, due to this we were unable to control the background noises and found it hard to set sound levels to an appropriate level without also affecting the background noise. Also due to different people talking at different sound levels it was hard to ensure they all were the same.

Question 5Do you think the music chosen was appropriate

for our documentary genre? Give detail

Yes100%

No0%

Everyone agreed the music was good, this was because we chose different pieces to match different emotions. Someone said the bit with slow music and article headlines was particularly good.

Question 6

Did you learn anything new from our documentary? If so what was this?

Yes80%

No20%

The main thing people said they’d learnt was the figures of babies born in different countries. One of the people who said they hadn’t learnt anything actually said that this was because they knew pregnant people showing what a huge issue it is.

Question 7What do you believe are the strengths of our

documentary?

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Use of Transitions

Piece to Camera

Clear to understand

No Strengths

Overall, this shows our aim for it to appeal to teenagers is fulfilled as key aspects were to engage the viewer personally and to enable teens to understand the huge issue on out hands. Someone said that the piece to camera was good as they felt they could relate to a teenage presenter.

Question 8

Are there any improvements to be made to our documentary? If so what are they?

Yes72%

No28% The only criticism we really received was

that there were a few shaky shots and that some people wanted a few more different interviews.

Question 9

Would you continue to watch the rest of our documentary?

Yes100%

No0%

With 100% of people that would watch the rest of the documentary this shows that it is interesting, engaging and appeals to our target audience.

Radio Trailer Section

Question 1

Do you think the radio trailer linked in well with our documentary? How?

Yes100%

No0%

People though the use of the same music, script, voice etc all contributed to them working well together.

Question 2

Do you think the sound levels are suitable?

Yes80%

No20%

Sound levels in different areas had different diadetic sounds, due to this we were unable to control the background noises and found it hard to set sound levels to an appropriate level without also affecting the background noise. Also due to different people talking at different sound levels it was hard to ensure they all were the same.

Question 3

What caught your attention the most? Why?

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Baby crying sound

Extract of VoxPop

Music Nothing

People said that all were good but the baby was really unexpected and caught your attention.

Question 4

What improvements could be made?

00.5

11.5

22.5

33.5

44.5

Cle

arer

so

un

d le

vels

Mu

sic

ne

arer

b

egi

nn

ing

No

imp

rove

me

nts

Although we thought it would be good to put the music later we now realise we needed this sooner to keep interest.

Question 5

After listening to the radio trailer would this make you want to watch the documentary?

Yes100%

No0%

People said the presenter seems really relatable and they liked the James Bond style spin on it. They think it would stand out on the radio and would want to know more about it because of the trailer.

Double Page Spread Section

Question 1

What stands out on the dps the most?

0

1

2

3

4

5

6

7

8

Images Colours Masthead Other

People said it was fun trying to guess what country the babies represented. We think this was a really good feature to include as it’s added a little bit of humour to it which teenagers would appreciate.

Question 2

Do you think the colour scheme is suitable? Why/why not?

Yes60%

No40%

People said that they liked to contrast of the background to the other colours but though they looked good together, others liked how some colours complimented each other and some thought that the colours were a bit too dark or feminine.

Question 3

Do you think the chosen magazine relates well to our teen pregnancy topic? Why?

90% (Yes)

10%(No) Someone said that they’d

seen an article on teenage pregnancy in teen vogue before so thought it was great. Others said they could see it appearing in Teen Vogue and some said that a TV magazine may have been more appropriate.

Question 4

• Are the images used suitable? How/Why?

Yes100%

No0%

People said that the cartoons were fun and quirky, others said you could clearly tell it was an article aimed at teens and others said it was clearly about teenage pregnancy

Question5Is it clear to you that the double page

spread, radio trailer and documentary are all related to one another? How/Why?

Yes100%

No0%

People said the same images were on the documentary and dps, the same music on the documentary and the radio trailer and on all the name was clearly visible. I think this is very positive, we tried to link the 3 together as much as possible to create an identity so this shows we achieved it.

Question 6

After reading the article would this entice you to watch our documentary? Why?

Yes80%

No20%

Some thought the images were intriguing, some said the presenter seemed nice and would be entertaining and some said that the colours put them off slightly thinking it would be really female orientated. Overall this is positive feedback, the article writing was what we spent longest on so I’m not too surprised it was received well.

Question 7

Are there any improvements to be made? If so what are these?

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Colours could be lighter

Less crowded on the page

No improvements

I’m not surprised by this as of the 3 tasks this was the last to be completed, we

were nearing the deadline and didn’t spend as much

time on it as the rest of the tasks.

Overall

• The feedback was really useful, there are some areas that would need changes but overall the reception to the work was very good. The main thing learnt from this was that people thought our article did look right in Teen Vogue making that a good decision – how we made that decision will follow. On the whole I was not surprised by any of the results, the areas people picked up on were little mistakes that would need addressing however, the mainly positive feedback is great from our target audience.

Survey Monkey Questionnaire

Question 1What gender are you?

0

5

10

15

20

25

Male Female

As we were aiming this documentary more at females we wanted to include slightly more

females to get a more accurate point of view

however, we also wanted males views just to make

sure it was still accessible for them.

Question 2How old are you?

We wanted the views of people slightly out of our

target audience age group but predominantly we wanted to focus on our target audience ages.

13%

27%

27%

10%

10%

13% Under 13

13 - 16

17 -19

20 - 23

23 - 27

28+

Question 3How often do you buy magazines

We think this shows that not that many teens buy

magazines therefore we wanted to target our group

specifically so teenaged girls and therefore wanted to

know the best magazine that appealed to them .

0

2

4

6

8

10

Question 4Why do you choose to buy or not to buy magazines?

From this the main responses we received were:

For fashion and celebrity info I prefer to look at things online.

It’s wasted money

Good to keep up with stuff Nobody my age does anymore

Question 5Do TV listing magazines interest you?

We think this shows that not that many teens would buy a

TV listing magazine therefore we wanted to pick a magazine our target group would be more likely to buy.

Yes20%

No80%

Question 6What does or doesn’t interest you in these magazines?

From this the main responses we received were:

They're just boring.

They're something my Nan reads.Only tv articles interest me in them but they mainly only include tv guides

TV guides

Any spoilers or gossip

Question 7We're creating a new documentary on Teenage

Pregnancy, would you prefer to read an article on this in a TV listings magazine or a normal type of magazine?

We think this shows that we shouldn’t put our DPS in a

TV listings magazine.

TV Listings13%

Normal87%

Question 8If you had to pick one the following magazines for

this article to appear in which would it be?

We think this shows that we should put our DPS in Teen

Vogue

0

2

4

6

8

10

12

14

16

Heat OK! Teen Vogue

Vogue TV Choice

Cosmo Now TV Times

Overall

• Overall from this survey I learnt that although a TV listings magazine is the obviously choice to publish our DPS in, teenagers don’t tend to buy them therefore it would not reach our target audience. In order to match the style of teen vogue we adapted our style of article in order to fit in. I was not surprised by these findings as I’m a teenager and I wouldn’t be interested in TV listing magazines.

Focus group response to this

• I held a focus group with 10 people ranging ages 16 – 20 with 5 males and 5 females. I asked the questions:

“How effective is the combination of the main product and ancillary texts? Do you think they

belong together? Would you watch this documentary on this basis?”

Abi

Gender: FemaleAge: 16Occupation: StudentOverall view: Finds everything interesting and links well

“I really like the look of this documentary! It looks really interesting the way you have presented everything. The radio trailer is really different with the agent kind of music, I like how this is used in the documentary

too because that links really well. I think the double page spread definitely links in too and it advertises the documentary really well. I think this

would fit in well to teen vogue! I would definitely watch this documentary.”

Connor

Gender: MaleAge: 16Occupation: StudentOverall view: Thinks it links well but isn’t really his interest

“Based on your questions I think all the items look like they go together, I think you could pick out the fact that they’re all for the same

Documentary. I think they’d be effective to interest girls. But, to be honest it doesn’t really interest me that much, if it was on and there wasn’t

anything I particularly wanted to watch I wouldn’t mind watching it but it wouldn’t be my first choice. ”

Sophie

Gender: FemaleAge: 17Occupation: StudentOverall view: Thinks it looks better than most documentaries

“I really like the Double Page Spread, it’s colourful, lively and I though the cartoon babies were great! They were really good fun to try and guess

what country it was representing – the most challenging was the Netherlands! I think all 3 things go together really well and would interest me in watching the documentary. There are quite a few documentaries of

this style out there at the moment and I think yours looks better than most of them! The others are too repetitive but this is something fresh.”

Rajan

Gender: MaleAge: 17Occupation: StudentOverall view: He wants to be a doctor and see this as interesting from that point of view but thinks as a boy its not that interesting

“I think there are some good links between the 3 things, I think the Radio Trailer and the Documentary link better than the Double Page Spread but

I suppose it’s easier to make those two link. I think overall though they link pretty well. As a boy I wouldn’t really be overly interested in this kind of documentary but I want to be a doctor so I find it interesting from that

point of view. I think if it was a real documentary because there’s the views of people in the medical profession this would be interesting.”

Charley

Gender: FemaleAge: 18Occupation: StudentOverall view: Really liked it, would watch the documentary

“I think it was great! I like the links with the same kinds of things being repeated like the script for the documentary and the radio trailer have some of the same bits in there so I think that’s really good because you

know what you’re expecting rather than the radio trailer misrepresenting the documentary. The links between the things are clear and so I think its

quite a strong advertisement for the documentary. I would no doubt watch this as I think it’s set the tone as informative and I would learn a lot

from it.”

Oliver

Gender: MaleAge: 18Occupation: StudentOverall view: Really liked it, thought everything was really interesting especially to teenagers because of the presenter’s age

“I thought it seemed really interesting. In some ways the Double Page Spread seems quite girly as it’s all pink but because it’s a girly magazine that fits in well. The actual documentary and radio trailer aren’t overly girly which is really good as most of these style documentaries are too

girly and I get bored. The three things link well but as I said obviously the double page spread is more girly because of the magazine. The best bit I think is the presenter being a teenager, this makes me able to relate so I

would want to watch the documentary because I think that would make it more interesting then an adult presenting it.”

Georgina

Gender: FemaleAge: 19Occupation: StudentOverall view: Based on the degree she’s doing she knows a lot about this and thinks it’s an accurate representation

“I think everything’s good, there are clear links between the products and they overlap in some ways. Together they promote the documentary well. I would watch this as I’m doing a degree related to the medical profession and I think this shows a good rounded view of teen pregnancy. Especially

because I see cases even younger than this so I know how bad it is.”

Josh

Gender: FemaleAge: 19Occupation: StudentOverall view: He has a friend who’s a teen Dad so he thinks it’s a good topic, he likes the approach being slightly more feminine as he thinks this subject would most likely appeal to girls anyway.

“My best friends a teen Dad so I know this is important to make people more aware as I know my friend wasn’t. I think the three things look good

together and I like the fact the article is more feminine as this kind of documentary is more likely to appeal to girls anyway so you might as well appeal to them even more. But I like that nothing else is feminine to lads

can watch it too. I would probably watch this because I know loads of people who are getting pregnant in their teen years and I think it’s good

to open discussions on it more and make people aware.”

Kate

Gender: FemaleAge: 20Occupation: StudentOverall view: Thinks the subject is great and needs exploring

“I think the concept is great, this is a subject that really needs exploring. The Documentary, Radio Trailer and Article all look good together and I think I most likely would watch the documentary. The only bad thing I

have to say is that I think the article is quite overly pink, some girls wouldn’t like this. But I get that Teen Vogue is quite a pink and girly

magazine anyway.”

Tom

Gender: FemaleAge: 20Occupation: StudentOverall view: He’s quite interested in it and he thinks that everything belongs together and that overall it looks good and should appeal to the target audience

“First off I think it all links really well, there’s the same fonts etc being used to it looks good all together. I think they’d definitely appeal to the

target audience and get people to watch it. As for me I wouldn’t say I definitely wouldn’t watch it but I wouldn’t go out my way to make sure I

saw it.”

Overall

• Overall from this focus group, I found most of the feedback positive. As I decided that it would be better to aim the documentary at females I’m not surprised by some of the male’s responses however, it is very good that they would still consider watching the documentary regardless. The feedback from the females is great as they fall into the target audience perfectly and this shows that our research questionnaires etc worked really well.