What have you learned from your audience

feedback?

During the production process I continued to ask my target audience their opinion of the work that I had done so far.

Audience Feedback

I created an online questionnaire on Google Docs for my target audience to answer. On this software it generated

a table which easily read the questions and answers.

I found that Google Docs was a fantastic was to create and retrieve the information. Each of the people who answered the question was left anonymous this is so that when people were answering the questions that they would not see other peoples answers and compare theirs to someone else's. It ensured that the audience would purely give their own opinion on the trailer and ancillary products and give genuine answers to the questions which were not biased in any way. This enabled me to have a variety of ways in which I was able to improve my trailer and ancillary products.

From my results I found an issue that was brought up quite a few times is the lighting of some of the shots. I took this into consideration and altered some of the shots within my trailer and made them brighter therefore ensuring that the quality of the shot was the best that it could be.

From my results I found that everyone felt that the trailer contained conventions of a horror trailer. I felt this was important because if there were no conventions then the product was something that I did not want it to be.

There were two answers about the age certificate of the trailer which were 12 and 15. The reasons for both answers were similar, that the trailer could scare a younger audience as it contains violence, such as the car crash. The target audience was what I intended it to be, as I felt that the horror genre was mainly aimed at people who were aged 12 and above.

The most common aspect that the audience liked was the music used at the beginning, where the wind was starting and then changed into the music box, which is associated with the young girls used within the trailer.

To conclude, I found from my audience feedback I was able to retain the right information to improve my products. I took these into consideration and applied them to my work to progress them further.