Question 2

How effective is the combination of your main product and ancillary text?

Iconography & MotifWe have used the tripod motif frequently. It features prominently in the teaser trailer, and we have used it again in the poster. It immediately portrays our film to be associated with filming, it’s a key element that the audience need to know straight away.

Similarly, we have used the clapper board motif. It features twice in our teaser. Firstly as the physical clapper board at the beginning, and then as a graphic image at the end. The idea to include this motif as a graphic image took inspiration from The Social Network, a main reason being that specific film creates a strong brand identity because of it, we thought we could replicate that.

Both of these motif’s were influential in the overall colour scheme of our film being the black and white contrast. We also used the colour scheme in our poster which can been clearly seen so that the audience that the poster and teaser trailer was connected.

Iconography & Motif cont. Our use of the festival logo creates continuity as we have used it in both the teaser trailer, and the poster. However, we changed the colours around to match the background of the poster and teaser trailer. Also we carried on the black and white scheme with the festival logos so that it keeps with the theme of the film.

We also carried on the black and white theme from our poster and teaser trailer to our magazine cover with the blurred out black and white background and the white text which we have on the poster.

Title Designs

Our tagline, shown here also creates brand identity. We have used it here in the teaser, and also below the title in our poster. So that the audience know the poster and teaser trailer are advertising the same film.

The font design stems from the clapper board motif. The font is “Chalkduster” and to create brand identity was supposed to replicate the idea of the chalk being drawn. We used the same saying “To make a film you need a crew” for our teaser trailer and for our poster because we wanted to continue the theme of the story throughout the three products.

Institutional Information/Billing Block Information

For our ident logo we wanted to keep the film theme going so we used film strips in the background and we also included the name ‘Blueprints Films ‘ in the Billing Block at the top so that the audience know who created the film and we put the billing block on the poster and teaser trailer so the audience can link them together .

The Billing Block was important in the teaser trailer and poster as it shows information about who created the film and it connects the two products together as it shows the same information. We also kept theme of the black and white colour scheme for our billing block so we do not confuse our audience .

Mise-en-scene

We included shots of the camera with the main character operating the camera as they both are important to the story and that’s why we put the main character in all of our products and the camera in the poster and the teaser trailer .Also, we tried to make the main character look nerdy and professional in film making that’s why you only see him using the camera in the teaser trailer and him nearer to the camera in the poster Also, we tried to portray Alan to be the main character in the poster because he is in the middle of group and slightly bigger in the other characters on the poster. Another thing about our main character Alan is that you can see a Texas hat in a couple of shot s in the teaser trailer which imply that he has great knowledge of the filming industry as he learnt it at college which makes him important with in the story as it all about film making and the locations that is shown in the shots show that its on a campus from the classrooms to the buildings and the car park at are shown in the shots above .

CharactersAlan

Our main character in the story is Alan and the audience should know this as he has more screen time then any other character in the teaser trailer and he is the only character on the Sight & Sound cover which shows his important’s .Also, he in the middle of the poster and we made him a little bit bigger as everyone else on the poster to resemble his important’s in the story. Also we tried to make his character always look serious as he want to take a career into editing which is a serious thing. Another thing that made Alan the main character was the voice over in the teaser trailer as it showed the audience that they are watching the film from Alan's point of view.

Characters – Max and DanielMax is the rich person in the group which supply the equipment to shoot there films we got this character idea from the character Lee Carter in the movie the Son of Rambow as he supplies the equipment for his films as well. However, Max is only doing it to get money so he's always pushy and reagent.

However, Daniel wants to be actor when he is older so the actor in the movie the Son of Rambow that we based our character on was the French kid which was portrayed as popular and had all the girls fancying him, so we used the same personality but made Daniel more professional as he wants to be an actor and get knowtist.

Main ImageThe main image that was used on all three products was the main character Alan as you see him in the teaser trailer, magazine and poster. Also, his facial expression is always serious in the magazine cover and the teaser trailer but in the poster you do not see his face as you just see his outline.