Quality Cost Final[1]

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    Quality is measured by the cost of quality which is the expense of non

    conformance-the cost of doing things wrong

    Philip Crosby

    Quality is Free

    QUALITY COSTS

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    COST OF QUALITY. DEFINED

    The cost difference between present operation andthe possible operation of a business with all systemsand employees at 100% performance.

    Quality costs are defined as costs incurred becausepoor quality may or does exist.

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    3 VIEWS OF QUALITY COSTS

    Higher quality means higher cost: Quality attributes like

    performance and features cost more in terms of labor,material andother costly resources.

    The cost of improving quality is less than the resulting savings:The savings result from less rework,scrap and other direct

    expenses related to defects.

    Quality costs are those incurred in excess of those that would havebeen incurred if the product was built right the first time.

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    TOTAL COST SPLIT

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    COST OF POOR QUALITY

    INTERNAL FAILURE COSTS

    Internal failure costs: Costs that are caused by products orservices not conforming to requirements or customer/user needsand are found before delivery of products and services to externalcustomers.

    Examples include the costs for:

    Rework

    Delays

    Re-designing Shortages

    Failure analysis

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    COST OF POOR QUALITY

    EXTERNAL FAILURE COSTS

    External failure costs: Costs that are caused by deficiencies foundafter delivery of products and services to external customers,which lead to customer dissatisfaction.

    Examples include the costs for:

    Complaints

    Repairing goods and redoing services

    Warranties Customers bad will

    Losses due to sales reductions

    Environmental costs

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    COST OF GOOD QUALITY

    PREVENTION COSTS

    Prevention costs: Costs of all activities that are designed to preventpoor quality from arising in products or services.

    Examples include the costs for:

    Quality planning

    Supplier evaluation

    New product review

    Error proofing

    Quality improvement team meetings

    Quality improvement projects

    Quality education and training

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    COST OF GOOD QUALITY

    APPRAISAL COSTS

    Appraisal costs: Costs that occur because of the need to controlproducts and services to ensure a high quality level in all stages,conformance to quality standards and performance requirements.

    Examples include the costs for: Checking and testing purchased goods and services

    In-process and final inspection/test

    Field testing

    Calibration of measuring and test equipment

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    SCRAP

    REWORK

    WARRANTY COSTS

    ENGINEERING TIME

    MANAGEMENT TIME

    INCREASED INVENTORY

    DECREASED CAPACITY

    DELIVERY PROBLEMSLOST ORDERS

    COMMONLY MEASURED

    FAILURE COSTS

    HIDDEN FAILURE

    COSTS

    FAILURE

    COSTS

    HIDDEN COST OF QUALITY

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    JURANS MODEL OF OPTIMUM QUALITY COSTS

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    NEW MODEL OF OPTIMUM QUALITY COSTS

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    STRATEGY FOR USING QUALITY COSTS

    Take direct action on FAILURE costs

    Invest in the right PREVENTION activities to bring about

    improvements

    Reduce APPRAISAL costs according to results achieved

    Continuously evaluate & redirect PREVENTION efforts to gain

    further improvement

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    Cost of

    Quality%

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    Total Sales

    TOTAL SALES

    Appraisal

    Prevention

    Internal

    Failures

    External

    Failures

    C O Q (Rs)

    NORMAL DISTRIBUTION

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    COST MODELS

    Most cost models are based on a P-A-F classification (Plunkettand Dale 1987, Machowski and Dale 1998, Sandoval-Chvez andBeruvides 1997)

    It was Joseph Juran (1951) who first discussed the cost of qualityanalysis and became a pioneer of quality costing, and it wasArmand Feigenbaum (1956) who identified four quality cost

    categories: Prevention

    Appraisal

    Failure (internal and external).

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    CROSBY MODEL

    Crosby sees quality as conformance to requirements, &therefore, defines the cost of quality as the sum of price ofconformance & price of non-conformance (Crosby, 1979).

    The price of conformance is the cost involved in making certainthat things are done right the first time, which includes actual

    prevention and appraisal costs.

    The price of non-conformance is the money wasted when workfails to conform to customer requirements, usually calculated byquantifying the cost of correcting, reworking or scrapping, whichcorresponds to actual failure costs.

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    OPPORTUNITY AND INTANGIBLE COST

    Intangible costs are costs that can be only estimated such asprofits not earned because of lost customers

    Sandoval-Chavez and Beruvides (1998) incorporate

    opportunity losses into traditional P-A-F quality expenses

    Opportunity losses may be broken down into threecomponents:

    Underutilization of installed capacity

    Inadequate material handling

    Poor delivery of service

    Expresses total CoQ as revenue lost and profit not earned.

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    OPPORTUNITY & INTANGIBLE COST contd

    Quality costs are defined in three categories: Cost of conformance

    Cost of non-conformance

    Cost of lost opportunity.

    Jurans model also recognizes the importance of intangibles

    His CoQ scheme includes two measurable cost : Tangible factory costs

    Tangible sales costs

    He suggests the inclusion of intangible internal benefits

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    PROCESS COST METHOD

    The process cost model developed by Ross (1977) and first usedfor quality costing by Marsch (1989) represents quality costsystems that focus on process rather than products or services

    Process cost is the total cost of conformance and non-

    conformance for a particular process.

    The process modeling method called IDEF (the computer-aidedmanufacturing integrated program definition methodology)developed by Ross is used.

    The use of a process cost model is suggested as a preferredmethod for quality costing within total quality management(TQM) as it recognizes the importance of process costmeasurement and ownership, and presents a more integrated

    approach to quality than a P-A-F modelwww.a2zmba.com

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    ABC ANALYSIS METHOD

    Activity-based costing (ABC) model was developed by Cooperand Kaplan (Cooper 1988, Cooper and Kaplan 1988) .

    Under ABC accurate costs for various cost objects areachieved by tracing resource costs to their respective activitiesand the cost of activities to cost objects.

    The ABC approach is actually not a CoQ model. It is analternative approach that can be used to identify, quantify andallocate quality costs among products, and therefore, helps tomanage quality costs more effectively.

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    Company (reference) Method, model Gains

    P-A-F model

    UTC. Essex Group.

    (Fruin, 1986)

    CoQ = P+A+F

    CoQ is calculated as a % of

    total manufacturing cost

    1. CoQ reduced from

    23% to 17%.AT&T Bell Lab.

    (Thompson and

    Nakamura, 1987)

    CoQ = P + A + F (I+E)

    Hydro Coatings(Purgslove and Dale,

    1995)

    CoQ = P + A + F (I+E)CoQ is calculated as a % of

    annual sales turnover. CoQ

    is also expressed as a % of

    raw material usage.

    1. CoQ reduced from4.1% to 2.5% in 4 years

    2. Investment in quality

    paid back in the first

    year.

    Electronic manufacturer(Denzer, 1978) CoQ = P + A + F (I+E)

    Examples of successful use of CoQ models & methods

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    Crosbys model

    Solid State Circuits

    (Denton and Kowalski,

    1988)

    CoQ = COC + CONC

    CoQ is expressed as a % of

    the revenue.

    1. CoQ reduced from 37%

    to 17%.

    BDM International

    (Slaughter et al.,1998)

    CoQ = COC + CONC

    Opportunity and alternative costs modelsXerox

    (Carr, 1992)

    CoQ = COC + CONC +

    OC

    1. CoQ reduced by $53

    million in first year.

    Pharmaceutical company

    (Malchi and McGurk,

    2001)

    CoQ = Operating Cost +

    CONC + Alternative Cost

    1. 11% reduction in CoQ

    Examples of successful use of CoQ models

    & methods

    Company (reference) Method, model Gains

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    Process model

    GEC AlsthomEngineering Systems

    (Goulden and Rawlins,

    1995)

    CoQ = COC + CONC

    ABC model

    Hewlett Packard

    (Jorgenson and Enkerlin,

    1992)

    ABC (activity-based costing)

    CoQ = Process Quality + Board Test + Repair + Bench

    Test + Defect analysis

    Company (reference) Method, model

    Examples of successful use of CoQ models

    & methods

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    COST OF SOFTWARE QUALITY (CoSQ)

    Following are the key dimensions of software quality

    Level of satisfaction.

    Product value.

    Key attributes.

    Defectiveness.

    Process quality.

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    QUALITY COSTS ASSOCIATED WITH SOFTWARE

    PRODUCTS

    PREVENTION :

    STAFF TRAINING

    EARLY PROTOTYPING

    DEFENSIVE PROGRAMMING

    USABILITY ANALYSIS

    APPRAISAL :

    DESIGN REVIEW

    BLACK BOX TESTING

    CODE INSPECTION

    TRAINIG TESTERS

    INTERNAL FAILURE :

    BUG FIXES

    REGRESSION TESTING

    WASTED TESTER TIME

    WASTED WRITER TIME

    EXTERNAL FAILURE :

    TECHNICAL SUPPORT CALLS

    REFUNDS AND RECALLS

    LOST SALES

    WARRANTY COSTS

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    GLOBAL METRICS FOR CoQ METRIC

    RoQ = increase in profit / cost of quality

    improvement program

    Quality rate = input (quality defects + startupdefects + rework)/ input

    Process quality = available time reworktime/available time

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    BENEFITS OF IMPROVED QUALITY

    Decreases

    Defects Overall Costs

    Returned Goods

    Employee Turnover

    Customer Complaints Owner & Mgmt. Stress

    Increases

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    Revenue

    Sales Capacity

    Employee Satisfaction

    Customer Satisfaction

    Market Share Competitive Edge

    Personal Time Away