How effective is the combination of your main product and ancillary texts?

Digipak was advertised on my magazine advert and the digipak advertised the album. They develop each other by promoting each other and if one person listened to the song and enjoyed it then they would be tempted to buy the album. The ancillary texts add advertisement to my main task and include things such as reviews and images

Through the promotional packages we used synergy in order to connect the three products so they would all

benefit from each other.

While the audience can watch the video, they get to understand the narrative and what the main character is

like . If the audience views the digipak it is likely that they have either watched the music video already or are

planning on watching it. If they haven't watched the video already then the aim of the digipak is to attract them to watch it and purchase the album. Inside the

digipak there are images from the music video which are meant to try and pull the audience in

The magazine advert that we created advertises the album that the record we used is on, so if the audience like the song or music video it is likely that they will go out and purchase the album.

On both the digipak and magazine advert we tried to make the text as easy to read and stand out as we

could by adding white writing onto a black background. This was done to make clear what the

bands name was and what the song that we used was called so if they wanted to go out and buy it there

wouldn’t be any confusion.

On the magazine advert we used we used a the main character from the music video in his school suit instead of when he goes out on the date because it looks more eye-catching and can relate a lot to the target audience

we were aiming it at.

I feel that the final products that we created are all linked together well and promote each other in the ways that I wanted. The only way that I would have

liked to improve the connections between all three is by making a lyric booklet which would connect the

song that we used and the others to the album perfectly.

From the picture on the magazine advert it is easy to tell that the video related to the name of the song as the holding hands shows a couple and romance. The colour of the font we used was white on a black background so it was able to stand out, just like this presentation.

On the back cover of the digipak there is also a logo of the record company which is also on the magazine advert, which makes it more recognisable.