IN THE NAME OF ALLAH, THE MOST MERCIFUL,

THE MOST BENEFICENT

LAUNCHING NOIR SERIES AS A PRODUCT MANAGER OF Q MOBILE

PREPARED BY ZAHID GULZAR

PRESTON UNIVERSITY (MAIN CAMPUS)BASIC MARKETING

TEACHER : SIR FARRUKH MIANGR#1512-213-004

DATE: 23-8-2013

INTRODUCTION

In 2008, LG was taken off by Mian Pervez Akhtar under a new banner of Q mobile.– To keep in to the market we planned to re-introduce our selves with a complete different brands.

VISION

To empower every person in Pakistan with the means to connect with each other in an affordable cost.

MISSION

To build brand loyalty and provide innovative, reliable and high quality mobile phones with excellent customer care services.

PRODUCT RANGE

The company has a large range of affordable touch screen, QWERTY and WiFi enabled mobile phones,. In addition to its regular product lines, Qmobile is also launching a series of Android OS smart phones which will be known as NOIR Series,

THE PRODUCT

With technological and economic trends changing daily, innovation is critical for a company’s survival.

In order to be in market and after knowing customer needs and wants we are launching affordable series of Android OS smart phones which will be known as NOIR Series,

Product Attractive FeautresSome of the attractive features that makes Noir

series special are as follows:

Weight : 156 gBattery  : Talk time Up to 5 h, Stand-by Up to 174 h   OS  : Android 4.1.2, Jelly Bean  Memory  : 4GB built-in + 8GB microSD card included, Processor  : 1.2 Ghz Quad Core Cortex-A7Connectivity  : Bluetooth, USB, WLAN (Wi-Fi, Wi-Fi

hotspot)Browser : HTML5  Colors : Black, White  Camera  : 8MP, 3264 x 2448 pixels, autofocus, Dual-LED

flashMessaging :  SMS(threaded view), MMS, Email, Push

Mail, IM  

The four Ps of Marketing Mix

Targetcustomers

YOUTH

Targetcustomers

YOUTH

Product QualityDesign

FeaturesBrand name

Product QualityDesign

FeaturesBrand name

Place Display centersService centersTransportation

Logistics

Place Display centersService centersTransportation

Logistics

Promotion Advertising

Product placementThrough celebrities

Promotion Advertising

Product placementThrough celebrities

Price Low PriceDiscount

Allowances

Price Low PriceDiscount

Allowances

TARGET MARKETQ Mobile NOIR SERIES target market is middle class youth who wants latest features and technology in mobile phones in an affordable cost. Youth is a major target market for Q mobile

SWOT ANALYSIS

STRENGTHS Popular in youth

New Upgraded software

Comparatively low prices among the competitors

WEEKNESSWEEKNESS Unknown entity in the

market.

Lack of trust from customers

Lack of awareness

SWOT ANALYSIS

OPORTUNITIES Pakistan is the large market.

Most peoples are attracted towards the product because of low price

Chance to lead the market

WEEKNESSTHREATS China assembled mobiles

People have more trust on other brands like Iphone,HTC, Nokia

Unstable political condition of country.

TEST MARKETBefore launching the product we have arranged many activities in which more than 50 Noir sets distributed by our C.E.O. Mr.Zeeshan Akhter just to check the peoples response about our product.

MARKETING & ADVERTISING STRATEGIES

Marketing is one of the main reasons behind the brand’s success so we have already working on it .

Our Marketing Strategy is very aggressive and clear as we want to build a strong brand name.

MARKETING & ADVERTISING STRATEGIES

We even used product placement as an advertising technique to promote our products., for example, Bulbulay: a primetime TV serial, which often promotes our products,.

“This kind of advertising does not cost much, and earns the company valuable marketing: that too in prime time hours,”

MARKETING & ADVERTISING STRATEGIES

Moreover, QMobile has always used Pakistan’s hottest celebrities in advertising its products. Pop singers Atif Aslam and Abrarul Haq have promoted Q Mobile phones in the past. Iman Ali has modeled for us as well.

Hugely popular television celebrity Fawwad Khan is now promoting our Noir smartphones

PRODUCT LIFE CYCLE

Q Mobile have successfully crossed the mature stage of product life cycle and now entered into product life cycle growth stage

Sales figures shows that Q mobile have greatly accepted by public and its sales and brand image is growing rapidly. And our market test response also give us a positive response of customers..

Acknowledgment

I would like to thanks to Almighty ALLAH for giving me this honor and encouragement

to stand here and deliver and special thanks to SIR FARRUKH MIAN for teaching

us and I believe the way he taught us Marketing, this will help us all through our

professional career. JOB WELL DONE

THANKS FOR LISTNENING ME DONOT FORGET TO USE NOIR SERIES AND GIVE US FEED BACK

THANKS