Q Mobile by Rohail

7/23/2019 Q Mobile by Rohail

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Q MOBILE PROJECT

BBA 8 eve

ABSTRACT

WE ARE THE STUDENTS OF BBA

(H)8TH SEMSTER. WE HAVE BEEN

ASSIGNED A REASERCH PROJECT OF

Q MOBILE BY OUR TEACHER SIR

MANAN.

PRESENTED To:

Sir Abdul Manan

PREPARED By:

Syed Rohail AslamBBA(H)3041



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© Syed Rohail Aslam , Roll Number 3041, BBA 8 eve



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ACKNOWLEDGMENT

My first and foremost humble and gratitude to the ALLAH almighty for

giving me the valor to remain dedicated to make this Project.

Apart from it I take the opportunity to acknowledge the real efforts of:

First, we would like to thanksSIR bdul Manan

for his valuable support

and encouragement which he has offered. His words of wisdom will

always be remembered, and we are convinced that the knowledge of

marketing that he has imported would go a long way and helping us all

through our professional career.



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Secondly to our Class Fellows whose have provided us with valuable

information which helped us a lot in completion of this project.

TABLE OF CONTENTS

1. HISTORY OF CELL PHONE SECTORE 4

OVERVIEW OF COMPANY 6

COMPANY VISION 6

CH LLENGES… 7

Target Market 7

. Market mix of Q-mobile 7



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. Pest 11

SWOT ANALYSIS: 13

PROBLEM STATEMENT QUESTIONNAIRE OF Q MOBILE 15

ANALYSIS 16

SITUATIONAL ANALYSIS 24

History of Cell Phone Sector:

he world’s first mobile phone call was made on April 3, 1973,

when Martin Cooper, a senior engineer at Motorola, called a rival

telecommunications company and informed them he was speaking via a

mobile phone. The phone Cooper used, if you could call it that, weighed a

T



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staggering 1.1kg and measured in at 228.6x127x44.4mm. With this prototype

device, you got 30 minutes of talk-time and it took around 10 hours to charge.

In 1983, Motorola released its first commercial mobile phone, known as the

Motorola Dyna TAC 8000X. The handset offered 30 minutes of talk-time, six hours

standby, and could store 30 phone numbers. It also cost £2639 ($3995).

In the very early days of the mobile space handsets weren’t designed with

consumers in mind. You’d need a couple of thousand pounds to get hold of one,

and even then performance wasn’t great. Back then, mobile phones were

designed with the likes of Gordon Gecko in mind, businessmen-types that drovebig Jags and flew Concord. Not your average Joe. Even at the start of the 1990s

this was still the case despite Nokia and NEC entering the fray. Nokia’s first

'handheld' mobile phone, the Mobira City man 900, launched in 1989 and

weighed just 800g – a huge improvement over 1982’s 9.8kg Mobira Senator

model.

1990 to 1995 represented an upward swerve in design and portability, withmobile devices gradually starting to appear in the hands of average consumers for

the first time. By the late-1990s, mobile devices were fast becoming the norm

thanks to the following handsets…

1997 – Nokia 6110:



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Features:

Three games: Memory, Snake, Logic

Calculator, clock and calendar

Currency converter

Works as a pager

Profile settings

4 colors

1997 – Motorola Star TAC:

Inspired by the communicator from Star Trek, this

bad boy was the world’s first clamshell handset. Another first for Motorola.



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Overview of CompanyThe brand Q-MOBILE in Pakistan is brought to you by Digi com, a new entrant in

the industry but one with a long and successful history of brining and selling

innovative, high-end cellular technology to Pakistan.

With a futuristic vision and an exhaustive R&D at its helm, Q-Mobile has

successfully generated innovative technologies that have and will continue to

revolutionize the telecom consumer space.

From low-cost feature packed handsets to the bringing in the QWERTY Era, and

from Social Networking & high-end Music phones to the feature-based business

phones; Q-Mobile is on a mission to successfully overcome the technological

barriers and constantly engender “complete mobile lifestyle solutions”.

With a 360 degree advertising and marketing strategy sketched out, the company

has an optimistic outlook for the telecom consumer space. Currently present

across the country, the company plans to have an aggressive market incursion to

reach out to its customers throughout Pakistan; every village, every city.

Innovation, Cost-Effective, Credible and an Insightful R&D, have now become

synonymous to Q-Mobile in the telecom market.

Soon Q-Mobile will become a brand which people across the social strata will

relate and look up to for realizing their individual device preferences and other

out-of-the-box solutions.

2- Company VisionThe company’s vision is to develop path-breaking

technologies and efficient processes that incubate newer

markets, enliven customer aspirations and continue to make

Q-Mobile a trusted market leader amongst people.



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Mission

o Become no.1

o Keep it simple

o

Do what you sayo

Take the leap of faith

o

Keep on checking

3. Challenges

As, already there are number of telecommunication cell phones like Nokia, LG,

Samsung, China mobiles etc, so there will be huge competition in the market. As

our services are new in this sector we will face some challenges to stand in thishuge competition. On the other side as we are famous in low cost mobile phones

and we have good image in the minds of the customers, so it is easier to

convinces our customers to switch to our brand. Besides this there will be

difficulty in attracting new customers.

4 . Target market:

The target market of Q-Mobile is as follows:

o Youth

o

Sms conscious people

o

Multimedia conscious people

o Middle class people

o Internet surfing people

5. Market mix of Q-mobile:

5.1 Product:

Linq LT10:

o



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Camera 8 MP, LED Flash, Video, 2ndry 2 MP

Battery2100 Miah

Memory

8GB built-in, 1GB RAM, micro SD card (supports up to 32GB)

Connectivity Bluetooth, USB, WLAN (Wi-Fi 802.11), GPRS, EDGE, 3G

3G Band WCDMA

Processor 1.2GHz Quad-core

OS Android 4.4 (Kit Kat)

Colors Black

Noir

X900

16GB:

Noir X450:

Camera 16GB built-in, 2GB RAM, micro SD card (supports up to 32GB)

Battery 3400 miah

Memory 16GB built-in, 2GB RAM, micro SD card (supports up to 32GB)

Connectivity Bluetooth 4.0 with A2DP, USB, WLAN (Wi-Fi 802.11 b/g/n, Wi-

Fi Direct, hotspot), Hot knot, GPRS, EDGE, 3G (HSDPA +

HSUPA)

3G Band HSDPA 850 / 1900 / 2100

Processor 1.7GHz Octa-Core cortex-A7ARM

OS Android 4.4 (Kit Kat)

Colors Black, WhiteCamera 16.0MP, 4608 X 3456 pixels, autofocus, LED flash, Geo-tagging, touch

focus, face and smile detection, Video, 2ndry 8MP

Battery Non-removable Li-Po 2500 mAih battery

Memory 16GB built-in, 2GB RAM

Connectivity Bluetooth 4.0 with A2DP, USB (micro USB v2.0, USB On-the-go), WLAN



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(Wi-Fi 802.11 b/g/n, Wi-Fi hotspot), GPRS, EDGE, 3G, LTE

3g Band WCDMA (900 / 2100)

Processor 2.2GHz Quad Core, Qualcomm Snapdragon 800, GPU Adreno 330

Os Android OS, v4.2 (Jelly Bean

Colors Black, White

Camera 5MP, 3264 x 2448 pixels, autofocus, LED flash, Geo-tagging, Video, 2ndary

Battery 1950 mAh

Memory 8GB built-in, 1GB RAM, micro SD card (supports up to 32GB)

Connectivity Bluetooth with A2DP, USB, WLAN (Wi-Fi 802.11 b/g/n), GPRS, EDGE, 3G

HSDPA, HSUPA

3g Band HTML5

Processor 1.3GHz Quad-core Cortex A7

Os Android OS 4.4 (Kit Kat)

Colors Black

Weight N/A

Battery N/A

Memory Micro SD Card (Support up to 8GB), Phonebook entries

1000

Connectivity Bluetooth, USB, GPRS

Display Size 2.8 inches



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E9:

5.2 Price:The phones that Q-Mobiles produce are usually sold at low prices (new phones can be expected to enter

the market at around Rs 30000+).Q-mobile’s prices are usually competitor based, in such a way as, they

try to keep their prices a bit lower than those of the closest competitors, but not as low as the "smallest"

competition as consumers do not mind paying the extra money for the "extra quality"

They will receive with a well-known brand, such as Nokia

Display Color TFT QVGA LCD

Camera 1.3MP, Flash

Other Features Bar Phone, Dual SIM - Dual Standby, Long Battery Life



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5.3 Place:Q-Mobiles phones are generally sold at all established mobile phone

Dealerships although they are also sold at other retailers and other electrical

suppliers. The product are only sold in the electrical suppliers and stores other

than dedicated phone dealerships after the introductory period so the phones can

remain limited edition, as this will encourage younger consumers to buy them,

Some of places of dealers are as follows

o Faisalabad

Mr. Ali

679-B, BATALA COLONI GORI PLAZA

SATIANA ROAD, FAISALABAD

Phone No. : 041-8715460

o Karachi

ATHER ALI

QMOBILE CUSTOMER CARE CENTER

AGA KHAN III ROAD, NEXT TO GIMINI MOBILE MKT,1ST FLOOR

KARACHI

Phone No. : 021-32711092-4

o Hyderabad

Mr. Fatah

BUNGALOW NO. 638 - B,

HYDERABAD

Phone No. : 022-3817944o Peshawar

MR. RAFEEQ AHMAD

NBP BUILDING OPP. GUL HAJI PLAZA

UNIVERSITY ROAD.

PESHAWAR.



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Phone No. : 091-5854524

5.4 Promotions:

Promotion is a key element of marketing program and is concerned with

effectively and efficiently communicating the decisions of marketing strategy. It

influences the target consumer’s perceptions to facilitate exchange between the

marketer and the consumer. Some of the promotional strategies used by Q-

Mobiles are:

o

Advertising on TV, Radio

o Direct selling

o

Personal selling

o

Different offers

o Motivating the channel(distributer margin)

o Gifts, who purchases any Q-Mobile phone

6. Pest :6.1

Political Factors:Political factors include government regulations and

legal issues and define both Formal and informal rules

under which the firm must operate. Some examples

include:

o

tax policy

o

employment laws

o

environmental regulations

o trade restrictions



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o political stability

All these factors should be kept in mind while the functioning of the

Organization takes place. For the success of any organization political

Relations should be good so that it in favor of the development of the

Economy.

6.2

Economic Factors:

Economic factors affect the purchasing power of potential customers and the

firm's cost of capital. The following are examples of factors in the macro

economy:

o

economic growth

o

exchange rates

o inflation rate

The present condition of the economy should be kept in the mind of the

Organization, and should contribute towards the development of the economy

6.3 Social Factors:Social factors include the demographic and cultural aspects of the external macro

environment. These factors affect customer needs and the size of potential

markets.Some social factors include:

o

population growth rate

o age distribution

o career attitudes

o

emphasis on safety

If Q-Mobiles want to have a huge market share then they have to learn the

condition of the society. They have to learn the demography of the Pakistan

society. They should know the needs of the society and should provide goodquality services.



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6.4 Technological Factors:Technological factors can lower barriers to entry, reduce minimum efficient

production levels, and influence outsourcing decisions.

7. SWOT Analysis:7.1 STRENGHTS

User friendly

Long time battery

Second position in market

Brand availability

Well-known brand

Extra accessories

Wi-Fi

Wide model range

Touch screen

7.2 Weakness

Technical weakness

Small users

No information in rural areas No awareness

Physiological matters

7.3 Opportunities:

Chance to lead the market

Smart phone(Symbian & android)

7.4 THREATS: Local competitors

Price war

High end consumer (HTC ,Apple ,Motorola)



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Uncertainty in the economic condition of Pakistan

Due to intense competition

Strong competitor



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Problem Statement of Q Mobile:

“To identify customers purchase preference for Q mobile “

Questionnaire

Dear Respondent,

We are the students of BBA (H) 8th semester. We have been assigned a research project by our teacher.

We want to collect some information from you. This is entirely an educational activity and no need to be

worried. Your cooperation will be highly appreciated.

Demographic Questions

• What is your gender?

□ Male □ Female

• What is your age group?

□ Less than 15 year’s □ 15 years but less than 30 years

□ 30 years but less than 45 year’s □ 45 years but less than 60 years

• What is your profession?

“__________________"

Project Questions

• Handsets of Q Mobile are updated with the latest features as compare to cell phones of other companies.

□ Agree □ Neither agree nor disagree □ Disagree

• Handsets of Q Mobile are easily available in the markets as compare to cell phones of other companies.

□ Agreed □ Neither agree nor disagree □ Disagree

• Handsets of Q Mobile have good battery timing as compare to cell phones of other companies.



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• Handsets of Q Mobiles are user friendly as compare to cell phones of other companies.


• Handsets of Q Mobile have good design as compare to cell phones of other companies.


• Handsets of Q Mobile come with reasonable price as compare to cell phones of other companies.


• Handsets of Q Mobile have good quality as compare to cell phones of other companies.


Thank you for your nice cooperation!



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1. Gender :

Category Frequencies

Male 26

Female 24

Total 50

Less Than 15 years 8

15 years but less than 30 years 19





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Measuring of Mean& Central Tendency

Q #1.

1 represent to agree and 2 represent to

neutral 3 represent disagree

(∑fx)/(∑f) =81/50 =1.62

Interpretation value 1.62 represent that agree and near to neutral

x f fx X2 Fx2

1 24 24 1 24

2 21 42 4 84

X f xf

1 24 24

2 21 42

3 5 15

∑f =50 ∑fx= 81



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3 5 15 9 135

∑f=50 ∑fx=81 ∑fx2=243

√ (∑fx2/∑f)-( ∑fx/∑f)2 = 1.4337

Q:2

1 represent to agree and 2 represent to neutral 3 represent

disagree

(∑fx)/(∑f) =55/50=1.1

Interpretation value 1.62 represent that mostly agree and near to neutral

x f fx

1 45 45

2 5 10

3 0 0

∑f=50 ∑fx=55



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x f fx X2 Fx2

1 45 45 1 45

2 5 10 4 20

3 0 0 9 0

∑f=50 ∑fx=55 ∑fx2=65

√ (∑fx2/∑f)-( ∑fx/∑f)2 = 0.3

Q:3

1 represent to agree and 2 represent to neutral 3 represent

disagree

x f fx

1 22 22

2 8 16

3 20 60

∑f=50 ∑fx=98



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(∑fx)/(∑f)= 98/50=1.96

Interpretation value 1.96 represent that mostly agree and near to disagree

x f fx X2 Fx2

1 22 22 1 22

2 8 16 4 32

3 20 60 9 180

√ (∑fx2/∑f)-( ∑fx/∑f)2=0.915



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Q:41 represent to agree and 2 represent to neutral 3

represent disagree

(∑fx)/(∑f)= 1.28

Interpretation value 1.28 represent that mostly agree and

near to Neutral

x f fx

1 38 38

2 10 20

3 2 6

∑f=50 ∑fx=64

x f fx X2 Fx2

1 38 38 1 38

2 10 20 4 40

3 2 6 9 18



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√ (∑fx2/∑f)-( ∑fx/∑f)2=0.530

Q:5

1 represent to agree and 2 represent to neutral 3 represent disagree

(∑fx)/(∑f)=88/50=1.76

Interpretation value 1.76 represent that mostly agree and near to

neutral

x f fx

1 27 27

2 8 16

3 15 45

∑f =50 ∑f x=88

x f fx X2 Fx2



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√ (∑fx2/∑f)-( ∑fx/∑f)2= 0.8845

Q:6


(∑fx)/(∑f)=1.16

1 27 27 1 27

2 8 16 4 32

3 15 45 9 135

x f fx

1 43 43

2 6 12

3 1 3

∑f=50 ∑fx=58



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Interpretation value 1.16 represent that

mostly agree and near to neutral

√ (∑fx2/∑f)-( ∑fx/∑f)2= 0.1744

Q:7


X F fx X2 Fx2

1 43 43 1 43

2 6 12 4 24

3 1 3 9 9

x f fx

1 14 14

2 8 16



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(∑fx)/(∑f)=2.28

Interpretation value 2.28 represent

that mostly disagree and near to agree

√ (∑fx2/∑f)-( ∑fx/∑f)2=0.8726

3 28 84

∑f=50 ∑fx=114

x f fx X2 Fx2

1 14 14 1 14

2 8 16 4 32

3 28 84 9 252



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Brand Ambassador:

8 Marketing strategy:

8.1 Geographic:

World region – Asia

Country – Pakistan

Cities – Reach out maximum places

8.2 Demographic:

Age – All age group

Gender – Male, FemaleIncome – All income groups

Occupation – Every sector

Religion – Irrespective of religion

8.3 Psychographic:

Social class – Middle class of people



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Lifestyles – Urban, rural, and even far villages

8.4 Behavioral:

Benefits – Quality

Loyalty status – Strong

8.5 Competition:

Today two brand are directly competing Q-Mobile

Nokia

China

9. Observations:

o Communication skills are strong.

o

More concentration on marketing concept.

o

Cooperative employees.

o Strong management.

o Attractive packages.

o

Positive attitudes towards outsiders.

o

Strong DMBS.

o Maximum career opportunities for employees.

10. Recommendations:

o Improve the software quality

o

Use cut price strategy to retain the customers.o

Provide frequency programs more and more.

o

Increase its market share.

o Improve the Qwerty keypad type mobile to compete the Nokia

N series.



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11. Conclusion:

Company is flourishing day by day but due to the recession in Pakistan it

also suffering. Company‘s strategies are very suitable. Company should

invest more on advertising to retain its customer. Company should paymore attention to its issues and should review.

12 Appendixes:

o For information we went to Q-Mobiles dealers’ Renala Khurd.

o

We visit Mobile market Bazar to get information about Q-Mobiles Products.

o

We also meet different youth groups to get more information about Q-

Mobiles particularly.

Q Mobile by Rohail

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