“Started From The Bottom Now We Here“. Drake

The Q stands for Quality.

AboutThe Co – founder.

Started in 2009

What it does.

The objectives and Challenges.

USP Affordable Prices. A good quality touchscreen phone worth

40-50k in the range of 2-15k. NOT BAD!

Strong Segmentation - Strong Moto – Strong Research

Initiated with the 70% to 80% of the population. Provide latest technology to the consumers in low price. Make the masses of the population efficient.

The objectives and Challenges.

ChallengesThe knowns.Other Chinese - Korean Phones.

SolutionsSelling Concept.Placement – “Ye Qmobile apka hua”.Starpower.

Marketing Strategy

The marketing strategy that Q-mobile follow

I. Market Share

II. SWOT Analysis

III. PEST Analysis

IV. Market Mix

Market Share by manufacturer -2009

Nokia36%

Samsung20%

LG10%

Motorola5%

Sony Er-icsson

5%

HTC3%

Apple3%

Others19%

SWOT Analysis

• Target youth market• Longer battery life•Affordable rates• Cheaper smart phones•Wide variety of models

• Technical•Small user base•Lesser product awareness in rural areas•Physiological and cultural affect

•Market leader•Growing Android market•Pakistan potential market for Cheap smart phones•Strong customer requirement

•Increase competition•Brand reliability•Price Wars•High-end consumers

PEST Analysis

Political Factors•Tax Policies•Employment Laws•Trade Restriction•Political Stability

Economic Factors•Economic growth•Exchange Rate•Inflation Rate

Social Factors•Population Growth Rate•Age Distribution •Career Attitudes•Emphasis on safety

Technology Factors•Low Barriers to entry at the time of their launch•Reduced minimum efficient production level•Influence outsourcing decision

Marketing Mix

Future Trends