Pv Mid Michigan Ad Club Presentation4 09 Lg
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Transcript of Pv Mid Michigan Ad Club Presentation4 09 Lg
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TM
By Linda Girard4.15.09
Social Networks in Marketing Strategies
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Agenda
1. Introducing the Social Networks!2. Why they are important!3. And what you can do about it!
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The Itsy Bitsy Spider
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Top 10 most important SEO factors
• Keyword use in title tag• Anchor text of inbound link• Global link popularity of site• Age of site• Link popularity within the site’s internal link structure• Topical relevance of inbound links to site• Link popularity of site in topical community• Keyword use in body text• Global link popularity of linking site• Topical relationship of linking page
*Website Optimization - O’Reilly
STRONG HINT!Think Social Media and Linking Strategy
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Social Networks Leave a Trail on Page One
Facebook and Twitter are spiderable!
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Google’s Algorithm:
6
Based on the wisdom of crowds
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7
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A Web of People is a Web of Feelings...
• WeFeelFine.org
WeFeelFine.Org
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Social Media is a Tool
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The Social Networks
Social Networks Discussion Forums
Blogs
PodcastVideos
Mobile SocialPhoto Sharing
Social Bookmarking
Review Sharing
EventSharing
STRONG HINT!Think Social Media and Linking Strategy
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What is Facebook? 200+ Million Users
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Fans Are The Content Generators
52,719 FANS!!
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Public Radio is Really Listening
367,942 FANS!!
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What is LinkedIn? 38+ Million Users
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LinkedIn Builds Your Personal Brand
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Use LinkedIn to Share Information
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What is Twitter? 14+ Million Users
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Get To The Point in 140 characters!
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DiGiorno Pizza - Reaching Influential Tweeters
Will this work??
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Tweeting Surgeries!
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So How Do You Begin?
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Mind your Manners
Authenticity (No Autoresponders)No Pushing
SHARE
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Measuring the Results
Source: Social Media Marketing An Hour A Day by Dave Evans - Highly Recommended!
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TMMar 26th, 2009 | By Chuck Frey |
http://mindmappingsoftwareblog.com/social-media-dashboard-map/
Social MediaMeasurables
Number of "fans"
Number of comments on wall
Number of unique page views
Frequency: monthly
Report
Number of group members
Number of messages posted
Frequency: monthly
Report
Number of overall views
Views by geographical area
# comments on videos uploaded
# videos tagged w/ co./product name
mind mapping softwareinnovation
brainstorming
Frequency: monthly
Number of followers3/26/09: 829
Number of re-tweets
Track click-throughs on tweets
TwitterGrader.com
Measures influence of tweeter
Number of searches for co./product name
#innovation
#mindmap#mindmanager
Frequency: monthly
Report
Number of views by photo
# images tagged w/ co./product name
mindmap"mind map"
"visual map"
# comments on images
Frequency: monthly
Social_Media.mmap - 3/26/2009 - Mindjet
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Can you Measure Sales?
YES!!!!
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Analytics + CRM = Answers
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Negative Commentary?
Offset the Negative with the Positive
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Follow the Leaders
http://www.web-strategist.com/blog/category/industry-index/
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New Job - Community Managers
– Writing. Write locally compelling newsletters weekly and inspiring reviews daily. Persuasive pitches to venue owners and marketing partners.
– Event planning. Conceptualize, negotiate, wrangle, plan and execute cool, fun and buzz-worthy (big wow factor!) events/parties.
– Marketing outreach. Connect with the right local organizations, barter weekly newsletter sponsorships for promotion of Yelp.
– Socializing and adventuring. Meet up with yelpers. Attend civic events. See and be seen. In the scene. Be the Mayor. Always on.
– Communication. Be accountable with stellar communication to your peers and those who support you at Yelp HQ.
•
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When Not To Use Social Media
You’re in a high ticket business(What do you think?)
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/304069979/1109/rss10&rssfeed=rss10#seenit
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When Not To Use Social Media
You Fight With Your Employees
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/304069979/1109/rss10&rssfeed=rss10#seenit
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When Not To Use Social Media
Management Skepticism
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/304069979/1109/rss10&rssfeed=rss10#seenit
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When Not To Use Social Media
Strategic Vacuum
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/304069979/1109/rss10&rssfeed=rss10#seenit
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When Not To Use Social Media
Privacy and Regulatory Concerns
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090406/FREE/304069979/1109/rss10&rssfeed=rss10#seenit
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Share some Social Stories!
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Linda Girard
Co-Founder & Visionary734.213.8100, x117
www.purevisilibility.comtwitter.com/lgirard
Thank You!