Pubic Diplomacy and Web 2.0
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Public Diplomacy & Web 2.0
Conversation, Presence & Reputation
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Public Diplomacy & Web 2.0
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Public Diplomacy & Web 2.0
• A quick history of the world wide web
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Public Diplomacy & Web 2.0
• A quick history of the world wide web
• Web 2.0: Strategies for coping (with examples)
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Public Diplomacy & Web 2.0
• A quick history of the world wide web
• Web 2.0: Strategies for coping (with examples)• Manage the conversation
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Public Diplomacy & Web 2.0
• A quick history of the world wide web
• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent
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Public Diplomacy & Web 2.0
• A quick history of the world wide web
• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent• Reputation is everything
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Public Diplomacy & Web 2.0
• A quick history of the world wide web
• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent• Reputation is everything
• Second House of Sweden: Lessons learned (so far)
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What happened next?
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What happened next?
• Form and content were separated
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What happened next?
• Form and content were separated• Content management systems: Database-driven web
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What happened next?
• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds
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What happened next?
• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds• Atomisation of content: Reuse, mix, “mashup”
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What happened next?
Cost of Publishing:
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What happened next?
Cost of Publishing:
0
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What happened next?
Cost of Publishing:
0Cost of Commenting:
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What happened next?
Cost of Publishing:
0Cost of Commenting:
0
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What happened next?
Cost of Publishing:
0Cost of Commenting:
0
Leads to...
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Strategies for coping: Manage the conversation
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Strategies for coping: Manage the conversation
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Strategies for coping: Manage the conversation
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Strategies for coping: Manage the conversation
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Strategies for coping: Manage the conversation
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Strategies for coping: Manage the conversation
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Strategies for coping: Manage the conversation
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Strategies for coping: Manage the conversation
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Strategies for coping: Be omnipresent
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Strategies for coping: Be omnipresent
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Strategies for coping: Be omnipresent
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Strategies for coping: Be omnipresent
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Strategies for coping: Be omnipresent
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Strategies for coping: Be omnipresent
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Strategies for coping: Be omnipresent
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Strategies for coping: Be omnipresent
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Strategies for coping: Reputation is everything
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Strategies for coping: Reputation is everything
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Strategies for coping: Reputation is everything
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Strategies for coping: Reputation is everything
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Strategies for coping: Reputation is everything
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Strategies for coping: Reputation is everything
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Strategies for coping: Reputation is everything
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Second House of Sweden: Lessons learned
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Second House of Sweden: Lessons learned
• Don't try to replicate the web: Focus on social
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Second House of Sweden: Lessons learned
• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions
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Second House of Sweden: Lessons learned
• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions• Obey “local” customs
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Second House of Sweden: Lessons learned
• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions• Obey “local” customs• Share content between web & SL (video, pictures, recipes)
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Second House of Sweden: Plans
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Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October
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Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions
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Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks
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Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons
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Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music
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Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas
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Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas• Linnaeus room and garden
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Second House of Sweden: Plans
• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas• Linnaeus room and garden• Mixed reality room: HoS meets SHoS
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