Pub Catchment Report - CO15 4LN - Star Pubs & Bars Catchment... · Catchment Adults 18+ % Catchment...
Transcript of Pub Catchment Report - CO15 4LN - Star Pubs & Bars Catchment... · Catchment Adults 18+ % Catchment...
Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Great Pub Great Food Gold 184 7.8 27 1,167 10.1 35 3,634 8.8 30
Great Pub Great Food Silver 2,242 95.2 207 9,562 82.8 180 21,706 52.6 114
Mainstream Pub with Food - Suburban Value 2,351 99.8 180 11,130 96.4 174 36,929 89.5 161
Mainstream Pub with Food - Suburban Aspiration 184 7.8 21 1,396 12.1 33 6,507 15.8 42
Mainstream Pub with Food - Country Value 1,863 79.1 640 7,239 62.7 507 13,500 32.7 265
Mainstream Pub with Food - Country Aspiration 53 2.2 18 314 2.7 22 1,269 3.1 25
Bit of Style 86 3.7 15 929 8.0 32 5,872 14.2 57
YPV Mainstream 0 0.0 0 3 0.0 1 297 0.7 35
YPV Premium 0 0.0 0 169 1.5 22 1,851 4.5 67
Community Wet 240 10.2 33 2,197 19.0 61 17,262 41.8 135
Total 18+ Population in Catchment 2,356 11,551 41,270
ABC1 62 72 69
C2DE 143 131 135
Standard Catchment Pub
Channel Index
Per Pub Analysis1 Mile Catchment Mosaic Profile
Social Grade Index
Index
67.3
% Index
61.6
41,270
32.7
0.5 Mile Catchment
%
38.4
2,356 1,794
Index
Index%
10 Minute DT Catchment
0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment
Index
1 Mile Catchment
36.5
63.5
Pub Catchment Report - CO15 4LN
E Senior Security H Aspiring Homemakers F Suburban Stability
1,650
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
1
2,356
237
11,551
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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015
Catchment Mosaic Groups
Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site Catchment
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Mosaic Type ProfileCatchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+% Mosaic Type Profile
Catchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+%
A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 16 0.7 71 0.6 613 1.5
A02 Uptown Elite 0 0.0 0 0.0 0 0.0 I37 Budget Generations 0 0.0 257 2.2 1,184 2.9
A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 58 0.5 1,748 4.2
A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 0 0.0 190 1.6 585 1.4
B05 Premium Fortunes 0 0.0 0 0.0 0 0.0 J40 Make Do & Move On 0 0.0 28 0.2 131 0.3
B06 Diamond Days 0 0.0 0 0.0 0 0.0 J41 Disconnected Youth 0 0.0 3 0.0 297 0.7
B07 Alpha Families 0 0.0 0 0.0 3 0.0 J42 Midlife Stopgap 0 0.0 35 0.3 823 2.0
B08 Bank of Mum and Dad 0 0.0 9 0.1 73 0.2 J43 Renting a Room 0 0.0 0 0.0 1,662 4.0
B09 Empty-Nest Adventure 0 0.0 93 0.8 178 0.4 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0
C10 Wealthy Landowners 0 0.0 0 0.0 17 0.0 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0
C11 Rural Vogue 0 0.0 3 0.0 90 0.2 K46 High Rise Residents 0 0.0 0 0.0 0 0.0
C12 Scattered Homesteads 0 0.0 0 0.0 30 0.1 K47 Streetwise Singles 0 0.0 0 0.0 370 0.9
C13 Village Retirement 0 0.0 0 0.0 284 0.7 K48 Low Income Workers 0 0.0 0 0.0 27 0.1
D14 Satellite Settlers 0 0.0 8 0.1 747 1.8 L49 Dependent Greys 0 0.0 52 0.5 780 1.9
D15 Local Focus 5 0.2 10 0.1 158 0.4 L50 Pocket Pensions 0 0.0 213 1.8 699 1.7
D16 Outlying Seniors 0 0.0 17 0.1 463 1.1 L51 Aided Elderly 0 0.0 11 0.1 1,692 4.1
D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 15 0.1 395 1.0
E18 Legacy Elders 0 0.0 41 0.4 317 0.8 L53 Seasoned Survivors 0 0.0 179 1.5 1,601 3.9
E19 Bungalow Heaven 1,805 76.6 7,004 60.6 11,153 27.0 M54 Down-to-Earth Owners 0 0.0 26 0.2 217 0.5
E20 Classic Grandparents 86 3.7 194 1.7 669 1.6 M55 Offspring Overspill 93 3.9 343 3.0 3,045 7.4
E21 Solo Retirees 0 0.0 346 3.0 1,693 4.1 M56 Self Supporters 0 0.0 129 1.1 737 1.8
F22 Boomerang Boarders 0 0.0 207 1.8 772 1.9 N57 Community Elders 0 0.0 0 0.0 0 0.0
F23 Family Ties 0 0.0 110 1.0 618 1.5 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0
F24 Fledgling Free 53 2.2 200 1.7 695 1.7 N59 Asian Heritage 0 0.0 0 0.0 0 0.0
F25 Dependable Me 45 1.9 84 0.7 311 0.8 N60 Ageing Access 0 0.0 0 0.0 0 0.0
G26 Cafés and Catchments 0 0.0 0 0.0 0 0.0 O61 Career Builders 0 0.0 0 0.0 0 0.0
G27 Thriving Independence 0 0.0 12 0.1 36 0.1 O62 Central Pulse 0 0.0 0 0.0 0 0.0
G28 Modern Parents 0 0.0 0 0.0 59 0.1 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0
G29 Mid-Career Convention 0 0.0 49 0.4 294 0.7 O64 Bus-Route Renters 0 0.0 155 1.3 1,501 3.6
H30 Primary Ambitions 0 0.0 156 1.4 480 1.2 O65 Learners & Earners 0 0.0 0 0.0 0 0.0
H31 Affordable Fringe 167 7.1 667 5.8 2,011 4.9 O66 Student Scene 0 0.0 0 0.0 0 0.0
H32 First-Rung Futures 86 3.7 561 4.9 1,345 3.3 U99 Unclassified 0 0.0 1 0.0 89 0.2
H33 Contemporary Starts 0 0.0 0 0.0 70 0.2 Total 2,356 11,551 41,270
H34 New Foundations 0 0.0 0 0.0 158 0.4
H35 Flying Solo 0 0.0 14 0.1 350 0.8
1 Mile
Catchment
10 Minute DT
Catchment
Adults 18+ by Mosaic Type in Each Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
0.5 Mile
Catchment
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Experian Helpdesk: [email protected]
0115 968 5099
● Buy and sell on eBay
● Photo messaging on mobiles
● Elderly singles
● Small private pension
● Long length of residence
● Own a suburban semi or terrace
● Keep bills down by turning things off
● Don't like new technology
● Pre-retirement
● Families with adult children
● Individual incomes not high
● Better off if children are contributing
● Own 3 bed semis and terraces
● Bills can become a struggle● Most likely to have small pets
● Younger couples and singles
● Married couples in 30s or 40s
● Have lived there 5 years or more
● Own semis in affordable suburbs
● School age children
● Many in receipt of Tax Credits
● Elderly couples and singles
● Own their bungalow outright
● Neighbourhoods of elderly people
● May research online
● Like buying in store
4. E21 Solo RetireesSenior singles whose reduced incomes are satisfactory in their affordable but pleasant owned
homes
● Pre-pay mobiles, low spend
Top 5 Mosaic Types
Peace-seeking seniors appreciating the calm of bungalow estates designed for the elderly
Settled families with children owning modest, 3-bed semis in areas where there's more house for
less money
If you do not have log in details for Segmentation Portal then please contact the
Pre-family newcomers who have bought value homes with space to grow in affordable but
pleasant areas
Full visualisation of all types and groups are available in Segmentation Portal:
● Have lived there under 4 years
● Own 2 or 3 bed semis and terraces
● Affordable suburbs
1 Mile Catchment Mosaic Type Visualisation
3. H32 First-Rung Futures
2. H31 Affordable Fringe
1. E19 Bungalow Haven
www.segmentationportal.com
5. M55 Offspring OverspillLower income owners whose adult children are still striving to gain independence meaning space
is limited
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Source: CGA 2016
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
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3
4
5
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Unknown
Independent Free
Cavendish Bars Ltd
Greene King
Independent Free
Independent Free
Independent Free
Wetherspoon
Carlton Hotel
Moon & Star Fish
Liquor Lounge
Charnallies
Old Life Boat House
Warwick Arms
Tom Peppers & Rasputins
Punch Pub Company
Greene King
Independent Free
Punch Pub Company
Punch Pub Company
Enterprise Inns
Punch Pub Company
Mitchells & Butlers
Independent Free
Independent Free
Independent Free
Enterprise Inns
Aldersgate Welcome Inn
Queens Arms
Blacksmiths Arms & Forge
Restaurant
Oakwood Inn
Queens Head
Robin Hood
Flamingo
Hopes Bar
Robert Burre
Roaring Donkey
Maffias Wine Bar
Ship Inn
Plough
1.1
1.1
Distance From
Site (Miles)
0.0
0.8
0.9
0.9
9.4
Drivetime from
Site (Minutes)
1.9
1.6
1.7
1.7
1.8
1.9
1.4
1.5
1.5
1.9
1.9
0.9
0.9
1.0
8.1
7.9
7.9
8.4
8.4
Competitor Map and Report
8.7
0.2
3.6
5.3
4.3
4.9
5.8
4.8
5.8
5.4
6.6
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7.8
6.3
Pubs Catchment Site
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