Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 1,063 18.9 65 2,178 16.7 57 24,381 17.8 61

Great Pub Great Food Silver 1,947 34.6 74 4,838 37.1 80 56,289 41.1 89

Mainstream Pub with Food - Suburban Value 3,881 68.9 123 9,926 76.1 136 103,352 75.5 135

Mainstream Pub with Food - Suburban Aspiration 1,284 22.8 61 2,877 22.1 59 33,638 24.6 66

Mainstream Pub with Food - Country Value 612 10.9 91 1,133 8.7 73 8,003 5.8 49

Mainstream Pub with Food - Country Aspiration 979 17.4 136 1,391 10.7 84 11,648 8.5 67

Bit of Style 264 4.7 19 1,034 7.9 32 14,587 10.7 43

YPV Mainstream 0 0.0 0 102 0.8 31 847 0.6 25

YPV Premium 0 0.0 0 27 0.2 3 2,070 1.5 22

Community Wet 3,778 67.1 214 8,560 65.6 210 86,637 63.3 202

Total 18+ Population in Catchment 5,633 13,040 136,966

ABC1 76 78 81

C2DE 127 125 122

Pub Catchment Report - NE37 1NP

L Vintage Value I Family Basics K Municipal Challenge

1,185

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

2

5,633

12911

13,040

42.8

57.2

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

136,966

40.4

0.5 Mile Catchment

%

41.3

2,817 1,062

59.6

% Index

58.7

Standard Catchment Pub

Channel Index

Per Pub AnalysisCatchment Mosaic Profile

Social Grade Index

Index

Experian Copyright 2015 1

Copyright Experian Ltd, Navteq 2013 Q4.  Based upon Crown Copyright material. Copyright Experian Ltd, Navteq 2013 Q4.  Based upon Crown Copyright material.

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

Experian Copyright 2015 2

Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 31 0.6 78 0.6 236 0.2

A02 Uptown Elite 0 0.0 0 0.0 0 0.0 I37 Budget Generations 180 3.2 358 2.7 7,389 5.4

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 14 0.2 76 0.6 1,400 1.0

A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 417 7.4 1,356 10.4 10,063 7.3

B05 Premium Fortunes 37 0.7 63 0.5 442 0.3 J40 Make Do & Move On 205 3.6 446 3.4 5,658 4.1

B06 Diamond Days 11 0.2 33 0.3 623 0.5 J41 Disconnected Youth 0 0.0 102 0.8 847 0.6

B07 Alpha Families 36 0.6 39 0.3 378 0.3 J42 Midlife Stopgap 0 0.0 131 1.0 1,038 0.8

B08 Bank of Mum and Dad 78 1.4 135 1.0 1,597 1.2 J43 Renting a Room 0 0.0 8 0.1 614 0.4

B09 Empty-Nest Adventure 373 6.6 468 3.6 3,531 2.6 K44 Inner City Stalwarts 0 0.0 0 0.0 1 0.0

C10 Wealthy Landowners 0 0.0 4 0.0 164 0.1 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 0 0.0 0 0.0 30 0.0 K46 High Rise Residents 0 0.0 0 0.0 776 0.6

C12 Scattered Homesteads 0 0.0 0 0.0 13 0.0 K47 Streetwise Singles 0 0.0 214 1.6 3,265 2.4

C13 Village Retirement 0 0.0 2 0.0 30 0.0 K48 Low Income Workers 922 16.4 1,595 12.2 13,773 10.1

D14 Satellite Settlers 0 0.0 0 0.0 99 0.1 L49 Dependent Greys 144 2.6 144 1.1 2,298 1.7

D15 Local Focus 0 0.0 0 0.0 0 0.0 L50 Pocket Pensions 103 1.8 266 2.0 4,690 3.4

D16 Outlying Seniors 0 0.0 0 0.0 1 0.0 L51 Aided Elderly 0 0.0 0 0.0 194 0.1

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 1,479 26.3 2,615 20.1 18,393 13.4

E18 Legacy Elders 0 0.0 0 0.0 555 0.4 L53 Seasoned Survivors 58 1.0 163 1.3 2,158 1.6

E19 Bungalow Heaven 168 3.0 480 3.7 3,425 2.5 M54 Down-to-Earth Owners 75 1.3 265 2.0 6,146 4.5

E20 Classic Grandparents 213 3.8 677 5.2 7,366 5.4 M55 Offspring Overspill 28 0.5 156 1.2 2,095 1.5

E21 Solo Retirees 62 1.1 189 1.4 1,738 1.3 M56 Self Supporters 0 0.0 230 1.8 2,027 1.5

F22 Boomerang Boarders 155 2.8 229 1.8 3,884 2.8 N57 Community Elders 0 0.0 0 0.0 0 0.0

F23 Family Ties 0 0.0 205 1.6 3,810 2.8 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0

F24 Fledgling Free 444 7.9 651 5.0 4,448 3.2 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 0 0.0 84 0.6 2,397 1.8 N60 Ageing Access 0 0.0 0 0.0 240 0.2

G26 Cafés and Catchments 0 0.0 0 0.0 41 0.0 O61 Career Builders 0 0.0 0 0.0 127 0.1

G27 Thriving Independence 0 0.0 0 0.0 599 0.4 O62 Central Pulse 0 0.0 0 0.0 156 0.1

G28 Modern Parents 15 0.3 225 1.7 3,448 2.5 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0

G29 Mid-Career Convention 10 0.2 29 0.2 2,089 1.5 O64 Bus-Route Renters 0 0.0 13 0.1 1,546 1.1

H30 Primary Ambitions 0 0.0 130 1.0 656 0.5 O65 Learners & Earners 0 0.0 0 0.0 0 0.0

H31 Affordable Fringe 252 4.5 702 5.4 5,432 4.0 O66 Student Scene 0 0.0 0 0.0 0 0.0

H32 First-Rung Futures 15 0.3 277 2.1 3,337 2.4 U99 Unclassified 48 0.9 49 0.4 260 0.2

H33 Contemporary Starts 44 0.8 44 0.3 638 0.5 Total 5,633 13,040 136,966

H34 New Foundations 16 0.3 95 0.7 437 0.3

H35 Flying Solo 0 0.0 14 0.1 368 0.3

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

Experian Copyright 2015 3

Experian Helpdesk: EMSUKHelpdesk@experian.com

0115 968 5099

1 Mile Catchment Mosaic Type Visualisation

3. I39 Families with Needs

2. K48 Low Income Workers

1. L52 Estate Veterans

www.segmentationportal.com

5. E20 Classic GrandparentsLifelong couples in standard suburban homes enjoying retirement through grandchildren and

gardening

Families with many children living in areas of high deprivation and who need support

Full visualisation of all types and groups are available in Segmentation Portal:

● Small socially rented terraces and semis

● Areas with high unemployment

● Low household income

If you do not have log in details for Segmentation Portal then please contact the

Top 5 Mosaic Types

Longstanding elderly renters of social homes who have seen neighbours change to a mix of

owners and renters

Older social renters settled in low value homes in communities where employment is harder to

find

● Can get left behind by technology

4. H31 Affordable FringeSettled families with children owning modest, 3-bed semis in areas where there's more house for

less money

● Average age 75

● Often living alone

● Long term social renters of current home

● Living on estates with some deprivation

● Low income

● Older households

● Renting low cost semi and terraces

● Social landlords

● Longer length of residence

● Areas with low levels of employment

● Moves tend to be within local community

● Shop for computer games online

● Married couples in 30s or 40s

● Have lived there 5 years or more

● Own semis in affordable suburbs

● School age children

● Many in receipt of Tax Credits

● Most likely to have small pets

● Elderly couples

● Traditional views

● Not good with new technology

● Most likely to have a basic mobile

● Long length of residence

● Own value suburban semis and terraces● 2 or 3 bedrooms

● Cohabiting couples & singles with kids

Experian Copyright 2015 4

Source: CGA 2014

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, Navteq 2013 Q4.  Based upon Crown Copyright material. 19

20

Competitor Map and Report

4.6

1.7

1.9

3.3

3.7

3.7

3.7

3.7

2.7

4.3

3.6

5.0

4.3

6.0

7.2

4.5

7.4

6.6

5.0

4.1

Drivetime from

Site (Minutes)

1.3

1.2

1.2

1.2

1.2

1.2

0.9

0.9

1.1

1.2

1.3

0.7

0.7

0.7

0.7

0.8

Distance From

Site (Miles)

0.1

0.4

0.7

0.7

Wessington

Coach & Horses

Sir William De Wessygnton

Speculation Inn

New Tavern

Last Orders

Bird

Guide Post

Whitehouse

Duke Of Albany

Star Pubs & Bars

Punch Pub Company

Blue Bell

Ship

Waggon Inn

Amber Taverns

Punch Pub Company

Independent Free

Independent Free

Camerons

Admiral Taverns Ltd

Star Pubs & Bars

Wetherspoon

Trust Inns

Star Pubs & Bars

Greene King

Star Pubs & Bars

Punch Pub Company

Independent Free

Marston's

Punch Pub Company

Spirit Pub Company

Trust Inns

Steps

Eagle

Lambton Arms

Mill House

Black Bush

Honest Boy

Springwell InnPubs Catchment Site

Experian Copyright 2015 5