Number of Pubs

Catchment Adults 18+

Catchment Adults 18+ Per Pub

Target

Customers

% of

Population

Target

Customers

% of

Population

Target

Customers

% of

Population

Great Pub Great Food Gold 727 51.2 175 945 43.6 149 6,689 57.6 197

Great Pub Great Food Silver 1,183 83.4 181 1,582 72.9 159 8,131 70.0 152

Mainstream Pub with Food - Suburban Value 817 57.6 104 1,049 48.4 87 5,663 48.8 88

Mainstream Pub with Food - Suburban Aspiration 734 51.7 139 971 44.8 121 6,753 58.2 157

Mainstream Pub with Food - Country Value 218 15.4 124 513 23.7 191 1,378 11.9 96

Mainstream Pub with Food - Country Aspiration 379 26.7 215 515 23.7 192 3,177 27.4 221

Bit of Style 31 2.2 9 138 6.4 26 2,782 24.0 96

YPV Mainstream 0 0.0 0 0 0.0 0 29 0.2 12

YPV Premium 8 0.6 8 30 1.4 21 212 1.8 27

Community Wet 145 10.2 33 211 9.7 31 1,081 9.3 30

Total 18+ Population in Catchment 1,419 2,169 11,613

ABC1 108 109 121

C2DE 91 90 76

Standard Catchment Pub

Channel Index

Per Pub Analysis1 Mile Catchment Mosaic Profile

Social Grade Index

Index

42.8

% Index

42.3

11,613

57.2

0.5 Mile Catchment

%

57.7

1,419 645

Index

Index%

10 Minute DT Catchment

0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment

Index

1 Mile Catchment

64.5

35.5

Pub Catchment Report - CM22 6DG

C Country Living G Domestic Success B Prestige Positions

2,169

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

1

1,419

181

2,169

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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015

Catchment Mosaic Groups

Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area

A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security

F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters

K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs

Site Catchment

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Mosaic Type ProfileCatchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+% Mosaic Type Profile

Catchment

Adults 18+%

Catchment

Adults 18+%

Catchment

Adults 18+%

A01 World-Class Wealth 0 0.0 0 0.0 0 0.0 I36 Solid Economy 97 6.8 97 4.5 625 5.4

A02 Uptown Elite 0 0.0 0 0.0 0 0.0 I37 Budget Generations 0 0.0 0 0.0 0 0.0

A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 0 0.0

A04 Metro High-Flyers 0 0.0 0 0.0 0 0.0 I39 Families with Needs 0 0.0 0 0.0 0 0.0

B05 Premium Fortunes 7 0.5 8 0.4 50 0.4 J40 Make Do & Move On 0 0.0 0 0.0 0 0.0

B06 Diamond Days 2 0.1 2 0.1 82 0.7 J41 Disconnected Youth 0 0.0 0 0.0 29 0.2

B07 Alpha Families 157 11.1 159 7.3 986 8.5 J42 Midlife Stopgap 4 0.3 17 0.8 176 1.5

B08 Bank of Mum and Dad 124 8.7 140 6.5 560 4.8 J43 Renting a Room 0 0.0 0 0.0 0 0.0

B09 Empty-Nest Adventure 4 0.3 4 0.2 266 2.3 K44 Inner City Stalwarts 0 0.0 0 0.0 0 0.0

C10 Wealthy Landowners 85 6.0 280 12.9 1,498 12.9 K45 Crowded Kaleidoscope 0 0.0 0 0.0 0 0.0

C11 Rural Vogue 5 0.4 21 1.0 333 2.9 K46 High Rise Residents 0 0.0 0 0.0 0 0.0

C12 Scattered Homesteads 0 0.0 7 0.3 22 0.2 K47 Streetwise Singles 0 0.0 0 0.0 0 0.0

C13 Village Retirement 85 6.0 193 8.9 606 5.2 K48 Low Income Workers 0 0.0 0 0.0 0 0.0

D14 Satellite Settlers 98 6.9 149 6.9 387 3.3 L49 Dependent Greys 0 0.0 0 0.0 0 0.0

D15 Local Focus 35 2.5 138 6.4 234 2.0 L50 Pocket Pensions 0 0.0 0 0.0 131 1.1

D16 Outlying Seniors 0 0.0 10 0.5 122 1.1 L51 Aided Elderly 0 0.0 0 0.0 0 0.0

D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 0 0.0 56 0.5

E18 Legacy Elders 0 0.0 0 0.0 298 2.6 L53 Seasoned Survivors 0 0.0 0 0.0 0 0.0

E19 Bungalow Heaven 0 0.0 23 1.1 23 0.2 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0

E20 Classic Grandparents 44 3.1 44 2.0 57 0.5 M55 Offspring Overspill 0 0.0 0 0.0 0 0.0

E21 Solo Retirees 0 0.0 0 0.0 0 0.0 M56 Self Supporters 0 0.0 0 0.0 0 0.0

F22 Boomerang Boarders 0 0.0 0 0.0 88 0.8 N57 Community Elders 0 0.0 0 0.0 0 0.0

F23 Family Ties 236 16.6 236 10.9 309 2.7 N58 Cultural Comfort 0 0.0 0 0.0 0 0.0

F24 Fledgling Free 0 0.0 0 0.0 6 0.1 N59 Asian Heritage 0 0.0 0 0.0 0 0.0

F25 Dependable Me 0 0.0 53 2.4 79 0.7 N60 Ageing Access 0 0.0 0 0.0 2 0.0

G26 Cafés and Catchments 0 0.0 0 0.0 3 0.0 O61 Career Builders 0 0.0 7 0.3 334 2.9

G27 Thriving Independence 0 0.0 9 0.4 621 5.3 O62 Central Pulse 0 0.0 0 0.0 0 0.0

G28 Modern Parents 203 14.3 203 9.4 634 5.5 O63 Flexible Workforce 0 0.0 0 0.0 0 0.0

G29 Mid-Career Convention 202 14.2 247 11.4 1,152 9.9 O64 Bus-Route Renters 0 0.0 0 0.0 88 0.8

H30 Primary Ambitions 0 0.0 0 0.0 270 2.3 O65 Learners & Earners 0 0.0 0 0.0 0 0.0

H31 Affordable Fringe 0 0.0 0 0.0 22 0.2 O66 Student Scene 0 0.0 0 0.0 0 0.0

H32 First-Rung Futures 0 0.0 0 0.0 0 0.0 U99 Unclassified 0 0.0 0 0.0 20 0.2

H33 Contemporary Starts 23 1.6 92 4.2 1,313 11.3 Total 1,419 2,169 11,613

H34 New Foundations 0 0.0 0 0.0 7 0.1

H35 Flying Solo 8 0.6 30 1.4 124 1.1

1 Mile

Catchment

10 Minute DT

Catchment

Adults 18+ by Mosaic Type in Each Catchment

0.5 Mile

Catchment

1 Mile

Catchment

10 Minute DT

Catchment

0.5 Mile

Catchment

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Experian Helpdesk: EMSUKHelpdesk@experian.com

0115 968 5099

● Supporting kids can cause money strains

● Technology for entertainment

● Families with school age children

● Modern housing

● Good quality detached homes

● Double income families

● Own tablets

● Search using online aggregators

● Retired couples and singles

● Larger village location

● Like to be self-sufficient

● Enjoy UK holidays

● Most likely to play cricket and golf

● Often prefer post for communications● Online grocery shopping

● Parents aged 41-55

● Married couples with kids

● Traditional suburbs

● Professional jobs

● Likely to have life cover

● High proportion with mortgage

● High value large detached homes

● Rural locations

● Own several cars

● Most likely to own a horse

● Mature married couples

4. G28 Modern ParentsBusy couples in modern detached homes juggling the demands of school-age children and

careers

● Own both PC and laptop

Top 5 Mosaic Types

Prosperous owners of country houses including the rural upper class, successful farmers and

second-home owners

Professional families with children in traditional mid-range suburbs where neighbours are often

older

If you do not have log in details for Segmentation Portal then please contact the

Active families with teens and adult children whose prolonged support is eating up household

resources

Full visualisation of all types and groups are available in Segmentation Portal:

● Own semi or detached homes

● Adult children at home, often students

● Also have a child under 18

1 Mile Catchment Mosaic Type Visualisation

3. F23 Family Ties

2. G29 Mid-Career Convention

1. C10 Wealthy Landowners

www.segmentationportal.com

5. C13 Village RetirementRetirees enjoying pleasant village locations with amenities to service their social and practical

needs

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Source: CGA 2016

Competitor Map Top 20 Nearest Competitors

Order Outlet Name Operator

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 19

20

Restaurant Group

Unknown

Restaurant Group

Independent Free

Independent Free

Independent Free

Unknown

Independent Free

Prince Of Wales

Est Presso

Joes Kitchen & Coffee House

Globe Express

Halo

No1 Lounge Stanstead

Bridge

Punch Pub Company

Independent Free

Greene King

Independent Free

Greene King

Punch Pub Company

Independent Free

Punch Pub Company

Independent Free

Independent Free

Independent Free

Greene King

Illustrious

Cock

Rose & Crown

Queens Head

Lower Street Brasserie

Kings Arms Hotel

Feathers

Three Horseshoes

Crown Inn

Cock Inn

Dog & Duck

Cork House

Ash

1.7

1.9

Distance From

Site (Miles)

0.0

1.5

1.6

1.6

11.6

Drivetime from

Site (Minutes)

2.0

2.0

2.0

2.0

2.0

2.0

1.9

2.0

2.0

2.0

2.0

1.6

1.7

1.7

11.9

11.9

5.7

11.6

11.6

Competitor Map and Report

11.6

0.1

4.6

5.1

5.1

6.0

4.8

4.9

5.2

6.5

4.9

11.2

6.5

7.9

Pubs Catchment Site

Experian Copyright 2016 5