PSFK Future Of Retail 2014 Report
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Transcript of PSFK Future Of Retail 2014 Report
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LABS
@PSFK#FutureOfRetail
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PSFK presents the Future of Retail 2014
www.psfk.com/future-of-retail
For your Full Copy of the
Report, visit:psfk.com/future-of-retail
PSFK’s fourth annual report in a series on
trends in retail will look at the new strategies to
deliver contextual experiences that drive sales.
_ 11 Trends with over 60 best-in-class examples
_ Implications, expert opinions, supporting stats, and retail concept
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Trends Timeline
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Interconnected Themes From The Future Of Retail
Data-DrivenCommerce Platforms
NetworkedPurchase Path
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Sophisticated information systems can enable any organization to dynamically respond to changes in the marketplace, develop better tools for customers and staff and add efficiencies into the shopping experience.
Key Trends:
Data Trading Systems
Real-Time Analytics
Brand API
Data-DrivenCommerce Platforms
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In today’s marketplace, personal information is a new asset class. In the same way that your shoppers will pay for quality so should you. Create an open exchange that demonstrates that they have value beyond a string of 0s and 1s.
Trading better shopping experiences for better customer data.
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Pharmacy Chain Updates Weekly Circulars Based On Shoppers’ Past Purchases and Preferences
www.cvs.com/extracare
CVS
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Do more with less. Understand what data matters most to your business, experiment with what works and build your strategy from there.
Analyzing the right data in real-time to generate solutions that can be implemented across any organization.
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Mens Fashion Retailer Uses Rapid Analytics To Adjust What Customers See On Their E-Commerce Site
www.brooksbrothers.com
Brooks Brothers
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No one will pay attention to who created it, as long as the experience is great. Tap into the intelligence of the wider community by providing the assets and guidance that enable them to innovate on top of your core offerings.
Enabling the wider community to tap into your data systems to create an enhanced set of tools.
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Brand Incubator Challenges Startups To Use Fitness Tracking Data In Unique Ways
www.nikefuellab.com
Nike Fuel Lab
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Key points where a forward thinking retailer or brand can effectively employ data, connected technologies and human service to meet the shopper where they are and anticipate where they will go next, enabling better interactions at every stage of the sale.
Networked Purchase Path
Key Trends:
Omni Point-Of-Purchase Multichannel Customer Service
Adaptive Personalization Instantly Verified
Contextual Support On-Demand Delivery
Connected Relationship Management Community Loyalty
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Taking a shopper from discovery to checkout is only the first step. Decide how checkout and fulfillment will work to ensure the best end-to-end experience.
Tapping into shopper impulses by converting every product interaction into a purchase opportunity.
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Facebook Posts Turned Into Virtual Storefronts
www.soldsie.com
Soldsie
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Fashion Video Interview Lets Viewers Buy Outfits As They Appear On Screen
www.dvf.comwww.google.com/hangouts
Diane Von Furstenberg & Google Hangouts
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LABSLABS
Your shoppers want to be treated like individuals. Develop personalized tools and services that build on your shoppers’ previous interactions with your brand or store to add value to the overall experience.
Developing contextual services to learn shopper preferences over time, generating tailored results and anticipating future needs.
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Location-Based Social Network App Sends Alerts To Nearby Dives And Diners Based On Past Check-Ins And Social Recommendations
www.foursquare.com
Foursquare
LABS
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LABSLABS
There is a fine line between welcome information and spam. Respect your shoppers’ willingness to engage by not interrupting their shopping trip with messaging that distracts from their experience.
Serving up relevant information to shoppers when and where it’s needed most.
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LABSLABS
Hardware Solution Lets Retailers ‘Program’ Their Stores To Deliver Specific Information To Shoppers’ Phones
www.estimote.com
Estimote Beacon
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LABSLABS
Restaurant Installs NFC-Enabled ‘Happy Tables’ That Trigger An Exclusive Mobile Video Game
www.mcdonalds.com.sg
McDonald’s
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Just because you have information about your shoppers doesn’t mean you should use it. Go the final step by helping them understand how sharing their purchase history and preferences will lead to a better service experience.
Using shared access to customer information to bridge the gap between sales staff and shoppers, helping build more meaningful relationships.
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LABSLABS
Online Retailer’s Bricks & Mortar Stores Allow Customers To Log-In And Retrieve Preferences To Enable Better Shopping Experiences
www.bostonproper.com
Boston Proper
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LABSLABS
Communication has evolved beyond face-to-face conversations and phone calls. Take advantage of the new channels your shoppers are already using to connect them with a real person who can offer the service they need.
Providing customer assistance on more platforms to create more staff touchpoints and enable interactions to happen on shopper’s terms.
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Video Service Taps Community Experts To Provide Users With Knowledge
www.helpouts.google.com
Google Helpouts
LABS
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Tablet Gives On-Demand Support With The Push Of A Button
www.amazon.com/kindle_fire
Amazon Kindle
LABS
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LABSLABS
Regardless of the final price, no one really wants to part with their money. Design platforms or services that help make the actual transaction feel more personal and enjoyable, allowing customers to keep their focus on the excitement of their new purchase.
Linking payment systems to verified shoppers to make transactions more efficient and secure.
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Cross-Platform Auto-Fill Partnership Takes The Tedium Out Of Mobile Shopping
www.braintreepayments.com
Braintree
LABS
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Facial Recognition Software Lets Shoppers Leave Their Wallets At Home
www.uniqul.com
Uniqul
LABS
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LABSLABS
In a culture of immediate gratification, waiting is the hardest part. Meet your shopper’s expectations with multiple options that allow them to decide the most convenient method for receiving their purchase. Ensure that you sync all available inventory across your channels to optimize cost and availability.
Delivering on the need for convenience and immediacy by rolling out ‘buy it now, get it soon after’ services to get shoppers their purchases more quickly.
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LABSLABS
Women’s Fashion Retailer Opens 24hr Shoppable Store Windows, Promises One-Hour Delivery
www.saturday.com
Kate Spade Saturday
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LABSLABS
Status and recognition are worth more than points and discounts. Reward your community of shoppers for sharing and participating in the activities that are meaningful to them and make sense within the broader context of your store or brand. Where possible leverage existing networks rather than starting from scratch.
Tying rewards to participation in a wider community to provide lasting benefits to both brands, retailers and their customers.
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Social Game Turns Strangers Into Altruistic Personal Shopping Community
www.thehunt.com
The Hunt
LABS
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Driving App Challenges Drivers To Have More Fun On Road Trips
www.smiledrive.vw.com
Volkswagen
LABS
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LABS
Find Time To Set The Pace
Be Accommodating At Every Step
Use Customer Data To Create Digital Services
Create Channel Agnostic Experiences
Deliver Frictionless Transactions
Use Technology To Deliver The Human Touch
Build A System Of Love
Access Data Anywhere
KEY TAKEAWAYS
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Interconnected Themes From The Future Of Retail
Data-DrivenCommerce Platforms
NetworkedPurchase Path
LABS
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PSFK presents the Future of Retail 2014
www.psfk.com/future-of-retail
For your Full Copy of the
Report, visit:psfk.com/future-of-retail
PSFK’s fourth annual report in a series on
trends in retail will look at the new strategies to
deliver contextual experiences that drive sales.
_ 11 Trends with over 60 best-in-class examples
_ Implications, expert opinions, supporting stats, and retail concept
![Page 37: PSFK Future Of Retail 2014 Report](https://reader034.fdocuments.net/reader034/viewer/2022051012/53f9eaea8d7f72b82e8b4cbc/html5/thumbnails/37.jpg)
LABS
@PSFK#FutureOfRetail