PSFK Future Of Light Report

The Future Of

sponsored by Philips Lighting

PSFK presents

Summary Presentation

presents the Future Of Light sponsored by

Get the full report as a tablet app:www.psfk.com/future-of-light

Featuring:

• 12 Trends And 4 Macro Themes

Described In Detail

• 40+ Best-In-Class Manifestations

Brought To Life

• Reactions From Leading Experts

• Supporting Research And Statistics

• Video Content

Available in the and stores

sponsored bypresents the Future Of Light

Introduction Light’s importance in daily life cannot be overstated. As a

tool it has the ability to do everything from creating the

perfect ambiance in an interior space to telling engaging

stories that draw audiences in. It can promote feelings of

well-being, build vibrant communities or set the stage for

a grand reveal, yet it is often only noticed in its absence.

With this report, PSFK showcases the vast potential that light

has to positively impact people’s lives across the globe.

Supported by technological advances that have improved

efficiencies, cost and control, innovators are exploring the

powerful ways lighting can be deployed for a range of

experiences and applications.

The Future Of Light report was funded with the kind sponsorship of Philips Lighting


LightThe Future of

Future Of Light

Light For Life

Enlightened Communication

IlluminatedExpression

LuminousRelationships

LUMINOUS RELATIONSHIPS

1. Responsive

Environments

2. Welcoming Light

3. Remotely Connected

ILLUMINATED EXPRESSION

4. City Branding

5. Sound Syncing

6. Light Painting

ENLIGHTENED COMMUNICATION

7. Bound By Light

8. Speed of Light

9. Guiding Light

LIGHT FOR LIFE

10. Light Therapy

11. Mood Lighting

12. Sustaining Light

presents the Future Of Light

Executive Summary

sponsored by


Luminous Relationships

Lighting designs that trigger positive emotional responses, changing a person’s relationship with their friends and family, their surroundings and even the products that occupy their lives.

Remotely Connected

Welcoming Light

Responsive Environments

“Light’s a joy. People respond to light. It makes places lively and engaging.”

Barry Richards Principal and Studio Leader. Rockwell Group

LightThe Future of


LightThe Future of

Designers are leveraging advanced

sensors to develop connected products

and environments that respond to a

person’s proximity or touch with novel

lighting experiences. These technology-

enabled solutions help create an intuitive,

and highly personalized link between

people and world around them.

ResponsiveEnvironments



Desk Lamp Responds To Mood Of Its Owner And Environment

Responsive Enviornments > Luminous Relationships

Clyde


Centralized Lighting Center Enables Intelligent Control On A Citywide Scale

Responsive Enviornments > Luminous Relationships

Philips CityTouch


LightThe Future of

Derelict and forgotten urban spaces are being

reinvigorating through the deployment of

creative lighting displays that promote safety

and community. By harnessing the potential

of light to create alluring environments, these

installations challenge long-held assumptions

around spaces fallen into disuse, carving out

new possibilities around congregation, play,

and safe passage.

Welcoming Light



London Pedestrian Walkway Illuminates Overhead To Promote Safety

Welcoming Light > Luminous Relationships

Clink Street Tunnel Project


Recreational Space In France Glows For Nocturnal Use

Welcoming Light > Luminous Relationships

Glow In The Dark Skatepark


LightThe Future of

Synced lighting experiences are helping

to bring to life the shared connections

between people. With their capacity to

bridge remote experiences or react to

proximity, these lighting displays are being

creatively deployed to evoke an emotional

response between participants.

RemotelyConnected



Handmade Jewelry Lights Up When Fiancé Is Nearby

Remotely Connected > Luminous Relationships

LED Engagement Ring


Connected Beer Bottles Sync With One Another To Create Interactive Show

Remotely Connected > Luminous Relationships

Heineken Ignite

sponsored bypresents the Future Of Light Sound Syncing

“Light on an urban level is really powerful because it brings attention to what actually is a dark shadow. The best cities have really worked with light to exemplify or stress certain things they want to emphasize.”

Winka Dubbledam Principal. Archi-Tectonics

City Branding Light Painting

Scalable lighting technologies are making it possible for individuals, brands and entire cities to visually express their identity and imagination and communicate their vision to the wider community.

LightThe Future of

Illuminated Expression

Designers are breathing new life into

buildings and urban infrastructure through

the construction of dynamic lighting

displays that can add iconic elements to

their home cities. By creating scalable,

visual displays, these initiatives offer artists

and designers a blank canvas for their

creative reinterpretation and reinvention

of otherwise familiar cityscapes.

City Branding

LightThe Future of

City Branding > Illuminated Expression


Iconic San Francisco Bridge Pulses With Lights


Bay Lights Project


Qatar Crystal Ball To Light Up For 2022 FIFA World Cup


Crystal Ball Building

LightThe Future of

Lighting installations that respond to sound

are converting external inputs into vibrant

lighting displays that allow people to

experience the noises around them in new

ways. By capturing the physical qualities of

sound as engaging visual installations, these

displays highlight local aspects of a place, tell

compelling stories and bring people together

around shared, interactive experiences.

Sound Syncing

Sound Syncing > Illuminated Expression

sponsored bypresents the Future Of Light presents the Future Of Light / sponsored by Philips Lighting

Underpass Installation Transforms Blaring Traffic Noise Into Animated Art


Silent Lights


Ceiling Light Syncs With Music To Create Enticing Retail Environment


Snog Store

LightThe Future of

Technologies are tracking people’s

ephemeral gestures and translating

them into graphic images of light. These

installations are lowering the barrier to

engagement through intuitive interfaces

which instantly respond to user movements,

allowing anyone to playfully experiment

and create a desired outcome.

Light Painting

Light Painting > Illuminated Expression


Gesture Tracking Tech Lets Kids Draw In The Air And Onto An iPad


Crayola Light Marker


Illuminated Surface Glows When Sprayed With Water


Water Light Graffiti Project


LightThe Future of

Guiding LightSpeed Of LightBound By Light

Solutions that investigate the way light can be used as a communication tool, either visually conveying information through color, design and frequency or as a medium for transmitting data over distances.Enlightened

Communication“There is no architecture if there is no light. You can create a space just with lighting and you can play and change the space with lighting rather than having to change the space by rebuilding it. I think light as a physical boundary is a much softer and more friendly approach to boundaries in general.”

Winka Dubbledam Principal. Archi-Tectonics


LightThe Future of

Designers are exploring the use of light

as a substitute for physical boundaries,

helping to change the way people perceive

their surroundings. These solutions work

to demarcate new areas on demand,

creating flexible environments which can

accommodate different use cases and be

redefined according to needs.

Bound By Light

Enlightened Commumication


Roving Bus Uses Lasers To Create Soccer Fields Anywhere

Bound By Light > Enlightened Commumication

Nike Projected Soccer Field


Installation Redefines Interior Walls Using Only Light

Bound By Light > Enlightened Commumication

Vanishing Point


LightThe Future of

Innovators are exploring the speed

and rate which light can be used to

transfer and communicate information.

Whether by beaming hyper-relevant

data and information to phones in a retail

environment, or converting real-time data

streams into intuitive and engaging visual

information for public display, these lighting

solutions help inject relevant information

into a person’s surroundings, providing an

added layer of context.

Speed Of Light

Speed Of Light > Enlightened Commumication


Light Infographic Illustrates Nearby Wi-Fi Signal Strength


Immaterials


Supermarket LEDs Send Discounts To Shoppers’ Phones


Emart Sales Navigation

LightThe Future of

Innovations leveraging advances in

projection technology are mapping

directional cues and heads up warnings

onto any surface in real-time, enhancing

wayfinding and safety. Oftentimes cued

to react to different circumstances or

deployed on-demand, these technologies

deliver a visual guide and assurance

where and when people need it.

Guiding Light

Guiding Light > Enlightened Commumication

sponsored bypresents the Future Of Light presents the Future Of Light / sponsored by Philips Lighting

Stop Sign Projected Onto Mist Hangs In Mid-Air


Soft Stop


Projected Arrows From Phones Create Indoor Wayfinding System


MIT Guiding Light


Light For Life

Innovations that explore the transformative power of light and its ability to positively impact the lives of individuals and communities by promoting well-being and creating more opportunities for economies and activities to take place at all hours of the day.

Sustaining LightLight Therapy Mood Lighting

LightThe Future of

“I think the interesting part is first you decide what emotions are you trying to tease out and then how do you deploy the elements at your disposal to create it? I think that, for me, lighting is one really important part of the toolkit.”

Ed Bakos Managing Director. Champalimaud


The Future of

Light

Novel products are exploring how lighting

technology can aid in replicating and

resetting a person’s natural biometric

rhythms. By mimicking natural cycles,

these innovative solutions approach light

as a method for holistically restoring a

person’s balance and focus.

LightTherapy

Light For Life


Shower Light Sequence Helps Cure Jet Lag For Travelers

Light Therapy > Light For Life

Photon Shower


Hospital Room System Mimics Natural Light To Aid Recovery

Light Therapy > Light For Life

Philips HealWell


LightThe Future of

New products and environmental designs

are using the calming properties of light

to attempt to instill people with feelings of

peace and tranquility. These innovations are

experimenting with how light’s color, intensity

and design can be intentionally deployed to

help improve health and well-being.

Mood Lighting

Light For Life


Responsive Wall Calms Children Pre-Surgery

Mood Lighting > Light For Life

The Nature Trail


Swedish Bus Stops Provide Therapeutic Glow To Help Fight Winter Blues

Mood Lighting > Light For Life

Bus Stop Light Therapy


LightThe Future of

Innovative systems are using alternative

sources of energy to power sustainable,

low-cost lighting solutions, creating new

opportunities for people living with limited

resources. By exploring new methods for

capturing and repurposing the resources

at hand and making light accessible to

everyone, these products showcase the

power light has to change people’s lives.

Sustaining Light

Sustaining Light > Light For Life


Solar Power Lights Up Community Soccer Fields At Night


Philips Light Centers


Lamp Powered By Gravity Could Help Illuminate Developing Countries


Gravity Light

We are at the forefront

of the lighting revolution LI

GHTING

THE

FUTU

RE

PHILIPS

WHAT’SCHANGING?

The World Needs More Light The world’s population is expected to increase by one

billion by 2025. The World Needs to Get Smarter Most lighting today is old and inefficient, Governments are

actively mandating the migration to smarter energy efficient

technologies like LED, unlocking significant opportunities for

energy savings. The World Is Increasingly Digital The digitization of light through technologies like LED is

changing the way people use and interact with light.

THE ERA OF CONNECTED LIGHTWith the global urban population set to pass five billion by 2030,

we are developing innovative solutions that will help meet the

future demands of city living. Philips CityTouch enables dynamic,

intelligent control on a citywide scale—providing light precisely

when and where it is needed. Combined with the switch to energy-

efficient LED lighting, CityTouch can achieve up to 70% savings in

energy and maintenance costs when compared to conventional

lighting.

At home, our web-enabled Hue LED lighting system brings a new

era in home lighting with an endless color palette and advanced

white light to help people relax, read, concentrate or energize. It can

also connect to internet services and use geofencing technology

to allow bulbs to act as your information update stream, your

guard dog, your email alert or something as simple as illuminating

gradually as the sun sets.

Light has a positive impact on people, affecting their physical,

emotional and mental states.

In schools, our SchoolVision lighting system allows teachers to

control the classroom atmosphere and tailor the light to suit the

learning task or the time of day.

We conducted various studies at primary schools that showed:

• an 18% improved attention span, in the Netherlands

• a 33% faster reading style, in the US

In hospitals, our HealWell patient lighting is designed to enhance

the care environment. The system produces gradually changing

lighting levels throughout the course of the day, simulating the

changes in outdoor light on a sunny day. Research shows that

this has a positive effect on patients’ sleep patterns, and therefore

their health and well-being.

HARNESSING THE POWER OF LIGHT

LIGHT BECOMESMORE EFFICIENTLighting accounts for roughly 19% of the world’s

electricity consumption, with about 75% of all global

lighting using old, energy inefficient solutions.

Switching all lighting to energy efficient solutions,

would save around 40% of lighting’s electricity

consumption. Or a saving of:

• $170 billion on electricity costs

• 670 million tons of CO2 equivalent to

approximately 642 power plants or 1,800 million

oil barrels

As part of our commitment to creating a healthier

and more sustainable world, we are leading the

world with our energy efficient lighting innovations.

We recently reached a new tipping point: the world’s

first prototype lamp that produces a record 200 lumen

per watt (lm/W) of high quality warm white light.

The 200lm/W LED uses only half the energy of

current LED and fluorescent tube lighting. This

shows the impact of this innovation.

As part of our commitment to creating a healthier and

more sustainable world. Philips will continue to shape

the future with ground-breaking lighting innovation.

Together we transform environments, create experiences and shape identities.Light gives us the power to inspire, to uplift, to comfort and heal as well as to create safety and spectacle.

presents the Future Of Light sponsored by

Get the full report as a tablet app:www.psfk.com/future-of-light

Featuring:

• 12 Trends And 4 Macro Themes

Described In Detail

• 40+ Best-In-Class Manifestations

Brought To Life

• Reactions From Leading Experts

• Supporting Research And Statistics

• Video Content

Available in the and stores


PSFK Labs 42 Bond Street, 6th Floor

New York, NY 10012 USA

labs.psfk.com

Piers Fawkes

CEO & Founder

[email protected]

+1 646.520.4672

Scott Lachut

Director, Consulting

[email protected]

+1 646.520.4672

PSFK is the go-to source for new ideas and inspiration. Mil-

lions of creative influencers and business leaders visit PSFK.

com every month to read about the emerging ideas, provoc-

ative perspectives, and exhilarating innovations identified by

our editorial team. Through our website, event series, and cre-

ative consultancy, PSFK Labs, we provide readers, attendees,

and clients with rich content and deep insights that encour-

age new ways of thinking, spark vibrant conversations, and

inspire thrilling visions for the future.

PSFK Labs is a trends-led business innovation company that

provides its clients with ideas and inspiration. Our trends re-

search helps companies evolve their products, services and

marketing communications to meet the changing behaviors

and expectations of their clientele. We employ a unique meth-

odology to deliver trends research, together with future-for-

ward business concepts and use-case scenarios to a client list

that includes American Express, BMW, Microsoft, Target and

Pepsi.

ABOUT

Version .9

PSFK Future Of Light Report

Design

Transcript of PSFK Future Of Light Report