PRINTMAGAZ INE

P R O J E C T 2

RULES OF MAGAZINE DESIGN

• Good design facilitates reading

• Good design draws the reader in

• Good design leads the reader

• Good design has multiple points of entry– Headlines

– Decks

– Photos / Illustrations

– Cutlines

– Sidebars

DESIGN FOR FUNCTION, NOT FOR DECORATION

TWO PAGE SPREADTHINK OF TWO FACING PAGES AS A SINGLE UNIT

ELEMENTS OF A PAGE

• Art (Graphics, Photos, Illustrations)

• Text

• Headlines / Titles and Subheads / Decks

• Captions

MADE UP OF FOUR ELEMENTS

ART

Every page or two-page spread should have a dominant piece of art, a single focal point.

Let photos tell the story

GRAPHICS, PHOTOS, ILLUSTRATIONS

UNITY

Magazines should be consistent – style, typeface, color palette, use of white space

Consistent design helps give a magazine personality

KEEPING CONSISTENCY

UNITY

• One font for body copy

• Another font for department titles

• A third for photo cutlines

• Use special fonts for display headlines

TYPOGRAPHY – LIMIT YOURSELF TO A FEW FONTS

MAGAZINE TERMS

• Department Heading

• Headline

• Deck

• Byline

• Body Copy

• Pull Quote

• Art

• Folio

LEARNING THE LANGUAGE

COVER ELEMENTS

• It is large so that the readers can quickly see it at a glance when skimming

• It stands out

• Readers can instantly recognize the magazine label

MASTHEAD

COVER ELEMENTS

• Cover lines are the headlines on a page

• They entice the reader and give clues to the inside content

• Use a variety of fonts and sizes of types

• Notice the consistent use of color (yellow and white)

• Main Cover Line is the largest font

COVER LINES

COVER ELEMENTS

• Use of image that would appeal to teens

• Fits the idea of a beauty and fashion role model

• Large picture surrounded by cover lines place over the image

• Note how she is looking directly at you

MAIN IMAGE

COVER ELEMENTS

• Masthead or Nameplate

• Cover Lines

• Bar Code and Dateline

• Price

• Main Image

• Main Cover Line

LEARNING THE LANGUAGE

USING INDESIGN

• File > New Document

• Document Preset: Default

• Intent: Print

• Facing Pages: Yes

• Number of Pages: 6

• Start of Page: 1

• Page Size: Letter (Width: 51 pica / Height: 66 pica)

• Columns: You Set Number

• Gutter: 1 pica

• Margins: 3 pica (Top, Bottom, Inside, Outside)

CREATING PAGES

USING INDESIGN

• Click Pages Tab

• Select All Pages (Click 1, Hold Shift, Click 6)

• Palette Menu > Uncheck Allow Selected Spreads to Shuffle

• Click Page 6 > Drag Outside Apart from Page 1

• Flip the 2nd Stand Alone Page to the Right Side of the Spine

• Refer to the Screen Shot

ARRANGING PAGES

USING INDESIGN

• File > Export

• Name Your File

• Format: PDF Print

• Adobe PDF Preset: High Quality Print

• General > Pages: Check Off Spreads Checkbox

• Export

EXPORTING