Assessmenttools

Musical material library

Customer pages

Marketing to homes and seniors

Selling to senior homes

Create senior-specific musical

programs

Build and strengthen

facilitator network

Reinforce brand relevance

Develop online portal

Training programs

CertificationsDevelop tailored

programs

Leverage RCM resources

Match program with ability

Dynamic interaction between RCM and senior

homes

Develop new markets

Deliver content

Performance upload

Up-to-date material

Discussion forums

Showcase accomplishment

Inspire others

Feedback and ideas

A network of

support

Provide resources

Create pull demand

Inspire Others

Change public perception of seniors abilities

Create awareness

Conferences & seminars

Show commitment and leadership

Leverage influence and expertise

Deliver service &

experience

Ensure high quality & relevant service

Development & affiliation

Deliver tailored music programming to seniors living in retirement homes, in a manner that develops and supports existing program facilitators, builds self esteem in seniors and enriches their connection with their

community.

develop partnership

Create senior specific

instruments

The Connecting through the Arts (CTTA) program is a great strategic fit for the

RCM by reinforcing its desire to foster positive social outcomes, deliver high

standards in music education, and leverage RCM’s world class content while

targeting a new, untapped customer segment of Canadian seniors living in

retirement/assisted living homes.  The CTTA program is designed to reconnect

seniors to music and the arts through a tailored program customized to their

abilities and interests, supplemented by creation of musical instruments adapted

for easy use by seniors. The program can be delivered in person by trained RCM

program facilitators in seniors’ residences, or through the hundreds of activity

coordinators that are responsible for providing interesting programs to seniors in

their care, by providing them unparalleled on-line access to RCM content.  By

creating an online portal with tailored programming based on existing RCM

content that can be utilized by those working with seniors and seniors themselves,

the CTTA will be extremely scalable and has the potential to reach the hundreds

of thousands of seniors living across 950 retirement homes in Canada. The

program will provide RCM with strategic value of new sustainable sources of

revenue, the seniors with enriched retirement life and connection to the RCM

community, and other stakeholders such as activity coordinators and musical

therapists the content and network support they need to better fulfill their

responsibilities and advance their career.

CONNNECTING THROUGH THE ARTSENGAGING SENIORS WITH TAILORED MUSICAL PROGRAMMING

How does our program create value

for stakeholders?

What are the key activities that ensure

program success?

What needs are being met through our

program? What key activities ensures

these needs are met?

CONNNECTING THROUGH THE ARTSPROCESS WORK