Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 1 Business Presentations Speaking vs....

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales

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Business PresentationsBusiness Presentations

• Speaking vs. Writing• Types of Presentations• Purpose• Audiences• Contents Selection• Visuals and Language• Transitional Language


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Speaking Requires ... Speaking Requires ... (I)(I)

• Simpler Vocabulary“air support” “bombing”“energetic disassembly” “explosion”“rapid oxidation” “fire”

“during the course of” “during”“small number of” “few”“in the event that” “if”


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Speaking Requires ... Speaking Requires ... (II)(II)

• Shorter SentencesIn the majority of instances, component

failure was caused by cigarette smoke.

Cigarette smoke has frequently caused component failure.

Frequently, cigarette smoke caused component failure


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Speaking Requires … Speaking Requires … (III)(III)

• Explicit TransitionsFirst …, Second …, then …Now let’s move to …As I said earlier …I’d like to begin by …Let’s remind ourselves of the …I’d like to finish by …


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Speaking Requires… Speaking Requires… (IV)(IV)

• Repetition for Emphasis & SummarisingSee your good times come to color in

minutes: pictures protected by an elegant finish, pictures you can take with an instant flash, pictures that can be made into beautiful enlargements.

Murtz Rent-a-car is first in reliability, first in service, and last in customer complaints.


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Speaking Requires… Speaking Requires… (V)(V)

• Visual Aids -Graphs & Tables-3D Objects-Computer Projections-Videos


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Delivery of Delivery of PresentationPresentation

• You check some notes• You memorise it completely• You read a text as you present


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Purpose of Purpose of PresentationPresentation

• To Entertain • To Persuade • To Inform

• What do they need to know

• How much do they need to know

• What will be the consequences


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Presentation Presentation Audiences Audiences

• Why are they here?• What interests do they have in the

talk?• How much do they know about

the presentation’s topic?• How many are coming?• Is this the only presentation?


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Who are the Who are the Audiences?Audiences?

• Academic vs. Non-academic• Managers vs. Subordinates• Experts vs. Non-experts• Native Speakers vs. Non-native• International and Mixed


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Presenting to PersuadePresenting to Persuade

• Needs

• Wants • Desires

• Economic Security

• Social and Professional Approval

• Protection• Aesthetic

satisfaction


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Presenting to PersuadePresenting to Persuade

• Appeals • Emotional• Rational

• Direct• Indirect

Would you like to become a Celebrity?

Are you making money?


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Structure of Structure of Persuasive Persuasive

PresentationsPresentations• Opening• Intensification of Need and Desire• Supporting with Proof• Closing


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Persuasive OpeningsPersuasive Openings

• DirectOur new Top Quality razor blades

give a closer, cleaner shave than any others on the market

• IndirectDo your customers ask for blades

that give a closer, cleaner shave?


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Need & Desire Need & Desire IntensifiedIntensified

• Use either emotional or logical appeals to show how their needs are satisfied

• Step ahead of the listener’s objections and incorporate answers into your presentations


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Supporting ProofSupporting Proof

• Visual exhibits• Demonstrations• Testimony of users• Examples of experience• Statistics of productivity


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Closing PresentationsClosing Presentations

• Summarise the advantages for the audience.

• Avoid negative attitudes suggesting a trial or consideration period.

• Try to arrange for another meeting at a later date.


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Presenting to InformPresenting to Inform

• Reporting• Summarising• Giving Instructions• Communicating Processes• Describing Mechanisms• Defining Policies• Analysing a Situation


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Transitional LanguageTransitional Language

• Introductory• Sign-posting• Starting• Moving on• Clarifying• Visual reference• Develop a point• Back reference

• Deal with questions

• Giving Examples• Concluding • Conjunctions• Adverbs• Prepositions


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Visuals and LanguageVisuals and Language

• Refer to the virtual campus for a detailed appendix with the expressions.

• Available in the “Additional Information” folder.


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DeliveryDelivery

• Appear as Self-Confident• Capture the Interest & Attention• Look at the Audience• Show Enthusiasm• Speak Clearly & Use intonation• Stand Naturally & Avoid Toying• Close, don’t just stop speaking

Prof. Ismael Arinas Pellón - E.T.S. Ingenieros Industriales 1 Business Presentations Speaking vs....

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