Organised bywww. .com.my

Author of:

Overview

Prof. Dr. Jonathan A.J. Wilson Academic and Consultant, London UK

www. .com.my

"Jon is the essence of edu-ent tainment on branding, especially in the Halal space! His

Thomson Reuters, and Dow Jones

“Dr Jon is simply the guru when it comes to deep thinking about Islamic brands and the

& ideas around the Islamic Economy and Muslim-centric brands since we first met sharing the stage at the World Halal Forum in Malaysia. I call him 'Obi Wan' for a reason!”

Economy Award Winner twice in Art and Design

“In Jakarta, Jon has delivered masterclasses and day workshops on Pop Culture

with Professor Philip Kotler.

what’s happening in Southeast Asia, the Muslim world and amongst Millennials. Jon is part of a new wave of talent and one to watch. WOW!”Hermwan Kartajaya, Founder and Chairman of MarkPlus Inc.

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Professor Wilson broke down the concepts clearly to connect them to professional, and

university, so that I may be able to take full academic courses with this great instructor and mentor.”

of Prof. Wilson’s 3 day workshops at Al Jazeera

personally glad to know such a genuine and focused individual. Dr. Jonathan demon-

which I admire always.”Mariam Ali, Senior Content Specialist at Thomson Reuters

TESTIMONIALS

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impact from one of the world's most recognised industry and academic experts in the field.

REGISTER 3get extra 2 for FREE!

How to make the permissible unmissableHALAL BRANDING & MARKETING MASTERCLASS2nd-3rd August 2017 Kuala-Lumpur Malaysia

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Organised by

PLT

The recent global phenomenon of creating branded Halal products and services has grown from strength to strength. Interestingly, the appetite from Muslims and non-Muslims for Halal activities and opportunities are now also widespread in non-Muslim countries. So much so, that it is no longer just a religious imperative driven by Muslim clergy: businesses play a crucial role in facilitating Muslims’ ability to celebrate lifestyle choices, express their faith-based identities, and share their rich heritage.Furthermore, Halal has championed an increased desire in all consumers, regardless of their faith, to be reassured of transparent and secure processes of manufacture and service delivery, which they seek to check.The next phase of development has been the new wave of Muslim vloggers and entrepreneurs, spearheaded largely by women, who have crossed over into the mainstream - notably in the fashion, cosmetics, and food sectors. Key drivers motivating them have been desires to share the human element and stories supporting these activities, which are so essential; alongside a striving reaction to 9/11, terrorism, and some negative percep-tions and fear of Muslims – both as mechanisms for building bridges, overcoming stereotypes, and generating greater economic stability and job opportunities.This workshop will focus on the landscape today; Muslim customer journeys, preferences, and expectations; and the necessary components of a Humanized Brand-driven Marketing Communications strategy that is now pulling activities towards creating Personal Brands – and those which embrace global and regional cultures, national identities, consumer engagement, and rich dynamic social media. With these in mind, this course is designed to encourage delegates to examine image creation, from 360 degrees, with the aim of empowering them to work, create, and engineer perception-led communications.Course material will be a blend of theory, media , case studies, and contemporary examples. In addition, delegates will be encouraged to problem solve creatively, in thought and practice - through practical exercises, and in response to briefs. Also, there will be scope to address current work challenges in a nurturing and confidential environment. In light of this, the course attempts to offer a balance between the arts and sciences – with the aim of delivering real value to practitioners of all levels.

all the

Prof. Dr. Jonathan A.J. Wilson Academic and Consultant, London UK

"Jon is the essence of edu-entertainment on branding, especially in the Halal space! His approach is novel, his ideas are deep, and his delivery is lasting!"Rushdi Siddiqui, Chairman of Zywary Foundation, and formerly: Zilzar Technology, Thomson Reuters, and Dow Jones

“Dr Jon is simply the guru when it comes to deep thinking about Islamic brands and the cultural trends they inform. Over the years I've appreciated his many articles, research & ideas around the Islamic Economy and Muslim-centric brands since we first met sharing the stage at the World Halal Forum in Malaysia. I call him 'Obi Wan' for a reason!”Peter Gould, Founder of Gould.Sydney Branding and Creative Agency, Global Islamic Economy Award Winner twice in Art and Design

“In Jakarta, Jon has delivered masterclasses and day workshops on Pop Culture Marketing and Halal Branding; he’s spoken at several of our KIN ASEAN (Kellogg Innovation Network) and MarkPlus annual conferences; and also taken part in Q&A’s with Professor Philip Kotler. Jon’s work is insightful, engaging, and dynamic. He has his finger on the pulse for what’s happening in Southeast Asia, the Muslim world and amongst Millennials. Jon is part of a new wave of talent and one to watch. WOW!”Hermwan Kartajaya, Founder and Chairman of MarkPlus Inc.

“I enrolled in a PR course in which Professor Wilson, aka Bilal, led the section on Brand-ing, PR, and Image Psychology. The presentation easily engaged the entire class as Professor Wilson broke down the concepts clearly to connect them to professional, and personal lives. The subject material was fascinating, made me want to enroll at his university, so that I may be able to take full academic courses with this great instructor and mentor.”Raghada El-Meligy, Microenterprise Outreach Consultant at Silatech – attended one of Prof. Wilson’s 3 day workshops at Al Jazeera

“I was impressed by his passion towards his work and his continuous attempts to improve the industry. We are in continuous collaboration with Dr. Jonathan, and I am personally glad to know such a genuine and focused individual. Dr. Jonathan demon-strates great creativity, knowledge, intellectual ideas and commitment in his work which I admire always.”Mariam Ali, Senior Content Specialist at Thomson Reuters

CEO,MD,GM,VP,HOD, Head of Halal Affairs, Halal Executives, Marketing, Product Development,Halal Auditors,Corporate Communications, Sales and Business Development.

Who should attend:

Food and Beverages, Cosmetics ,Pharmaceuticals, Tourism, Islamic Finance, Fashion, Telecommunication, Media and Academicians.

www. .com.my

Morning Session: Market Intelligence and Insight

Session 1

Session 2

Afternoon Session: Human Intelligence and Insight

Session 3

Session 4

DAY ONE

This session provides you with an overview of what has been termed the Islamic economy and the Halal ecosystem according to industry sectors; and local, international and global markets. You will investigate cultural differences, Muslim majority and minority markets, and key sharia and fiqh principles of impor-tance. Finally, you will be encouraged to consider which markets are the most lucrative and how to approach them.

• Overview of the Halal Ecosystem: from evolution to revolution• The modern guiding principles of the Islamic approach to Business and Marketing • Globalisation, Internationalisation: Localisation challenges and opportunities• Strategic Planning and Analysis

• Cultural and Cross-Cultural analysis• Mapping Consumption Patterns• Stakeholder Group Analysis• Activation and Engagement strategy

Using interactive exercises and role-plays, this session will drill down into the important human behavioural characteristics, of customers in B2B and B2C Halal markets – drawing from the fields of: psychology, anthropology, sociology and economics. The aim is to improve your business intuition, negotiating and communi-cation skills.

• The building blocks of Behavioural Psychology and Economics• Practical Consumer Insight, Data Sources, and Research• Developing Customer and Market Segmentation criteria frame-works

• Neuro Linguistic Programming (NLP) • Transactional Analysis• How to orchestrate the theatre of communication

• To gain exposure to a selection of practical theories and techniques used in Halal Branding.

• To learn how to identify, map, decode and interpret the critical stakeholder relationships, inside and outside the organisation.

• To Develop an understanding of image communications in a cultural context - exposing delegates to a multi- layered approach to integrated and strategic branded communications, through storytelling.

• To get theoretical and professional competence towards a strategic approach to the analysis and use of advertising, branding, public relations, social media, leadership and management - establishing criteria for best practice.

• To improve delegates’ knowledge base, critical thinking and creative imagination.

Course Aims and Objective

Prof. Dr. Jonathan A.J. Wilson Prof. Dr. Jonathan A.J. Wilson

www. .com.my

DAY TWO

Morning Session: Brand Product, Image and Identity Creation

Session 5

Session 6

Afternoon Session: Marketing Messaging and Delivery

Session 7

Session 8

This session gives you the building blocks to be able to create lucrative brands and branding strategies, on a global, national, and regional level. Then you will work on how to communicate and blend the Halal credentials, messaging and logo certification aspects of your product or service. Linked to this, you will also work on developing a strong personal branded identity. Finally, you will work on learning how to construct a brand architecture that enables you to launch new product lines and brand extensions.

• Brand Creation and Building Schools of Thought• Brand Identity, Image, and Personality building• The art and science of Storytelling

• Halal logos and certification messaging• Ingredient labelling• Package design• Brand Portfolio and Extension development

This session gives you an overview of the different methods of marketing communications and how to plan and execute an integrated campaign.

• Advertising, Public Relations, Sponsorship, and Sales Promo - tions• Integrated Marketing Communications campaigns and tactics• Customer Relationship Marketing and response tracking

• Social Media, Vlogging, and User Generated Content• Leverage using Personal Branding• Reputation Management• Crisis Management and Communications• Media training

• Define and communicate the nature of perception- based marketing management – using technical terms, commercial justifications, Islamic and philosophical arguments.

• Deconstruct and audit communication activities across channels, and various management approaches.

• Create a roadmap for an image-based communications campaign

• Consider how to present findings using a selection of media, across several media channels and formats

• Problem-solve and generate ideas creatively through narratives.

On completing this course successfully, you will be able to:

Jonathan A.J. Wilson, BSc (Dund), MBA (Dund), PhD (Brun) started his career over twenty years ago in the advertising industry. In 2005, he moved into academia and consulting. Professor Wilson specialises in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communica-tions, and Digital. He has spoken at conferences across the globe on over 100 occasions, and published over 200 pieces of work.

Professor Wilson asserts that, “today more than ever Brands have to Take a Stand - and articulate an authentic and credible position on Race, Religion, and Politics”.

He has become skilled at bringing this thinking into a body of work that covers: corporate identity, food, fashion, sport, tourism, music, technology, ethnicity, religion, and popular culture. Islamica 500 lists him in the Top 50 Global Thought Leaders for his work in Islamic Economics, Halal Branding, and Muslim Millennials. His papers on Halal and Islamic Branding are currently some of the most widely cited globally.

Professor Wilson holds roles as: a Halal Branding and Market-ing Consultant to the Ministry of Tourism, Republic of Indone-sia; Editor-in-Chief for the Journal of Islamic Marketing; an Executive Trainer for Al Jazeera Media Network in Qatar; and an Advisor to innovation and research firm Stylus, luxury fashion brand The ISHU, and the UK All Party Parliamentary Group on Islamic Finance.

www. .com.my

COPYRIGHT- All intellectual property rights in all materials produced or distributed by AydanGroup in connection with this event is expressly reserved and any unauthorized duplication, publication or distribution is prohibited.DISCLAIMER - Please note that trainers and topics were confirmedat the time of publishing; however, AydanGroup may necessitate substitutions, alterations or cancellations of the trainers or topics. As such, AydanGroup reserves the right to change or cancel any part of its published programme without penalty due to unforeseen circumstances. Any substitutions or alterations will be updated on the website as soon as possible.DATA POLICY - The information the Client provides will be safeguarded by AydanGroup which may be used to keep the Client informed of relevant products and services through letter, phone, fax, email or other electronic means AydanGroup will not share thisinformation with other parties unless expressly stated.Tax Note - The investment fee does not include any taxes (withholding or otherwise). In case of any taxes applicable the client has to ensure that the taxes are paid on top of the investment fee paid for the course. Compliance with the local tax laws is the responsibility of the client.CANCELLATION & SUBSTITUTIONS - A substitute delegate is always welcome at no additional charge. All bookings carry a 100% liability immediately after a fully completed sales contract has been received. All fees are inclusive of a 20% administration and service charge, which iscompletely non-refundable and non-creditable. For cancellations received in writing more than two(2)days prior to the training course you will receive a credit to be used at another AydanGroup training course for up to one year from the date of issuance. For cancellations received two (2) days or less prior to an event (including day 2), no credits will be issued, however the delegate will still be entitled toa complete set of course documentation. In the event that AydanGroup cancels or postpones an event due to circumstances beyond its control, delegate payments at the date of cancellation or postponement will be credited to a future orrescheduled AydanGroup event. This credit will be available for up to twelve months from the date of issuance. Should for any reason outside the control of AydanGroup, the venue, speakers or dates change, or the event be cancelled due to an act of terrorism, fortuitous events, extreme weather conditions,industrial action, or any reason beyond management control, AydanGroup shall endeavour to reschedule but the client hereby indemnifies and holds AydanGroup harmless from and against any and all costs including airfare, hotel and other costs,damages and expenses, including attorney fees, which are incurred by the client as a result of substitution, alteration, postponement or cancellation. The construction, validity andperformance of this Agreement shall be governed in all respects by the laws of Malaysia to the exclusive jurisdiction of whose Courts the Parties herebyagree.

Terms and Condition

Contact Person

Please complete this form and fax or email back to:

SlimaneTel : +603 41443035Fax: +603 41617416

Mobile : +601 47259043Email: slimane@aydangroup.com.my

Enjoy the discount stated above by making full payment before the given deadline.Register 3 delegates and the 4th & 5th are for FREE, inhouse COMPLIMENTARY.Fees inclusive of refreshments, luncheons, course documentation.

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4th DELEGATE (Complimentary)

TOPICSUntill 15/06/2017

EARLY BIRD (MYR 4,995)

SPECIAL DISCOUNT (MYR 6,595)

Untill 07/07/2017

NORMAL PRICE (MYR 7,995)

From 10/07/2015

HALAL BRANDING & MARKETING MASTERCLASS

Event location: Malaysia, Kuala Lumpur 2nd and 3rd of August 2017

Pay by:Pay by: Cheque Bank Transfer