Agenda Industry Background

Indian Film Industry

Scope

Objective of the Study

Limitations

Role of a Line-Producer

Production Challenges

Troubleshooting Strategy

Industry Background

Outlook 2014

The Indian Media and Entertainment (M&E) Industry, one of the most vibrant

and exciting industries in the world, has had a tremendous impact on the lives and the

Indian economy.

The media plays a significant role in our lives today and is all pervasive with

touch points ranging from television to newspapers to films to radio to outdoor

properties.

With the addition of new media such as social networking services, animation,

VFX, online gaming and applications running on mobile devices, a new dimension has

been added to the world of media that was dominated by traditional media.

The industry is expected to exceed 2,27,000 crore by 2018 growing at compound

annual growth rate (CAGR) of 15% between 2013 and 2018.

Industry Size & Projections

Indian Film Industry

The Indian film industry produces more than 1,000 films every year in 20

languages and over 3.7 million tickets are sold annually.

Indian Cinema Industry has completed its 100 years with revenue of 12, 800

crores. Backed with 12000 theater screens, 400 production houses in the

country with 32 corporate houses in the business of film production.

(FICCI) report states that while multiplexes have been growing – in 2013 about

150-200 new screens were added – India still remain a heavily under-screened

country.

But the industry will continue to be on the upswing – projected to grow by

almost 12 percent to hit $3.6 billion (219.8 billion rupees) by 2018

Scope This project aims in understanding the role of a Line-

Producer in film and television production, through the

experience of working in a Music Video, AD Film and Short

Film with Diploma students of L V Prasad Film and

Television Academy.

Objective of the Study

To have a clear understanding about the Indian Media and Entertainment

Industry.

To study production management techniques in Film and TV production

To study the role of a Line-Producer in various stages of Film production.

To understand different stages of development of a film project.

To understand the industrial work flow.

Limitation

This project does not give clear exposures to the film industry as the crew

members are students.

The duration of the internship period was limited and hence elaborated and

comprehensive project could not be undertaken.

The budget for this music video production was limited & AD Film was

limited.

Major decisions are made by the director and cinematographer as they hold

the financial power.

Respondent’s unavailability.

Challenges Facing the Industry

High Incidence of Taxes

Piracy

Planning process

Intellectual Property

Service Tax Burden

As A line-Producer

Pre-Production

Script Breakdown

Budget Breakdown

funds management

Scouting

Research and Planning

Location Permissions

Prop Hunting

Creating Special Props

Hiring People/technicians for set work . . Etc.

Hospitality Management

Safety & Security

Artistic Creations

As A line-Producer

Production

• Human Relation

• Crises Management

• Film Production

• Tracking Expenditure

• Managing Production

Production Challenges MUSIC VIDEO

The length of the video was just 5.39 min with 70 shots and was

scheduled for 3 day schedule with one call sheet per day

Since there was no production assistant for the entire shoot, we were

forced to employee them by the union on the 1st day of the shoot.

The lead actor was unable to attend shooting due his busy schedule,

so there was sudden change of production plan on the 2nd day.

Production Challenges AD FILM

The budget was very less. So, I had to negotiate and make smart deals for props, costumes, travel etc. But production value was maintained.

There was significant increase in street traffic, overcrowd, noise, and light due to AIAMK Supremo J Jayalalithaa’s birthday.

Though we had all the permission for the shoot in place we shot, but we still faced problem (Nehru Nagar, Saligramam) from the public and police.

On the 1st day of shoot we had only 17 shots to shoot in the entire day. Because of pets were in the leading role it was time consuming and extra care was taken.

On the 3rd day of the shoot 2 baby lights were fused, so shoot got delayed for 30 minutes.

Finally we had to consider the small fact of Health and Safety, we had to always consider our crew safety as we didn’t want to be responsible of any injuries that may have occurred while shooting.

Production Challenges SHORT FILM

There was no appropriate pre-production plan.

The lead actor was unable to attend the shoot due his busy schedule, so there was sudden change of production plan on the 2nd day.

lightings.

The allocated 4 full call sheet extended to 6 call sheets.

Since there was no set assistant for the entire shoot, we were forced to employee them by the union on the 1st day of the shoot.

Finding a artist who is of 65 of year old and with a knowledge of classical music was difficult task.

Troubleshooting Strategy Have control over the crew.

Keep updating the crew about any change in plan.

Make sure you reach well before the crew and ensure everything is ready so, that camera rolls on time.

Make sure there is a pre-planned budget and production.

Always have a fully planned and executable plan A, B & C.

Always carry the original and photocopy of the permission letters. In case if required submit only the photocopy.

In case if there is 2 line-producers in the team then make sure only one person handles cash.

Troubleshooting Strategy Assure that you team follows all the rules and regulations lay by the concern

authorities.

Assure that your team doesn’t cause traffic obstruction when shoot takes place in public.

Ask feedbacks among the crew for the work done.

Make sure locations for shoot are booked well before in advance. And has required facilities such as parking for the unit van, spacious, security etc.

It is the duty of the line producer to make sure that no harm or damage is caused for the equipment’s, location, props etc.

Listen to both sides, judge fairly and keep to your word.

Troubleshooting Strategy When there is an issue stop blaming others and take quick decision.

Strong problem-solving skills and the ability to make decisions quickly.

Flexibility to deal with unexpected changes.

A calm approach during crisis management.

The ability to work with many different types of people, commanding respect and providing encouragement.

And lastly, but of greatest importance: NEVER FORGET THE BIG PICTURE AND WHATEVER ELSE YOU DO – DON’T

FORGET TO HAVE FUN!

Projects

CHOICES

DUREX

HIT AROMA FIN

Honthaner light Eve.,The complete Film Production Handbook, Focal Press, New York,

C. B. Gupta., Management theory and Practices, sultan chand& sons, Delhi, 2012.

Kotler Philip & Keller Kevin Lan., Marketing Management, PHI Learning Private Limited, Delhi, 2009.

R. Cooper Donald, S. Schindler Pamela & Sharma J.K., Business Research Methods, McGraw Hill Education (India) Private Limited, Delhi, 2012.

FICCI-KPMG Indian Media and Entertainment Industry Report 2014.

http://www.filmland.com/glossary/Dictionary.html#A

http://www.filmcontracts.net/

http://www.scriptmag.com/features/write-direct-repeat-working-with-line-producers-interview