Product Authentication Xchange

Confidential © Copyright 2012 Applytics Innovative solutions

A Billion Dollar Question..?

600

billion

dollars6% of world Trade

Equivalent to annual Military Spending of US

Equivalent to operating income

of largest car maker - Toyota

Equivalent to GDP of Switzerland


How BIG the Problem is ?

• 1 out 5 of FMCG products sold are fake; 6-7% of turnover lost

• Rs.1,00,000 crore FMCG industry; estimated losses about Rs.7,000 crore

• Rs 500 crore loss of annual tax at excise rate of 8%.

• 20 -30 % of all Customers buy counterfeits unknowingly

– 80% recognize counterfeit after consumption, 20% never know

• Industries affected

– Automobile & Auto Components, FMCG, Seeds, Pesticides,

Pharmaceuticals, Food & Beverages, Fuel, Liquor, Tobacco, Luxury

goods, Sports wear, Toys, Perfumes


Problem for INDIA

Current solutions

• HOLOGRAMS

– Except the Manufacturer No one can identify the duplicated Hologram.

– Manufacturers won’t educate the consumers how to differentiate For EX: Fake currency

• RFID & 2D BARCODING

– Latest in Technologies

– Best feasible solutions

Consumer

In real: THE PROBLEM

Manufacturer 1

Manufacturer 2

Manufacturer 3

Solutions are Designed like this

ConsumerPAX

DOES THEY SOLVE THE PROBLEM?

• Reduction in Investment & operational Expenses on IT for allowing Consumers for accessing their networks

• Better Customer Analytics, Customer Intuitive Marker Research & Marketing Platform for the Manufacturers, Retailers

• One stop shop for Consumers for all Product Authentication Services, Makes Life of Consumer easy

• Not an Industry specific solution, works across all industries


Benefits..!

• To Reduce the Life Cycle: Product Integrations with IBM Infosphere, Oracle Serialization Manager & SAP Auto ID etc.,

• To Create a Installed/ Customer Base: Partnering with mobile manufacturers provide the our Mobile app by default in all the platforms (Android , iOS, Back Berry, Symbian)

• First Mover advantage creates new barrier for competitors other being patent pending.

• Scale Globally by having presence through Sales Offices


Execution & Go to Market Strategy

• $200 Billion of in 2005, presently estimated at $600 billion ( Source OECD, IACC)

• Government of India had made serialization of drugs mandatory for all export oriented drugs.

• Once the Drug Manufactures have Infrastructure ready can be rolled out in India as well COZ estimated that 10 - 35% drugs sold world Wide are Counterfeit. (Source: WHO)

PLAY Video

Driving Factors / Why Now?

http://youtu.be/motm-HvColU

Competitive Analysis

Revenue Generation Models1. Authentication Services

i. Annual fee per product / Per variant (or) Per GTIN

ii. Per Authentication of Product

2. Consulting Services i. Designing & Implementing 2d bar-coding / RFID

Infrastructure

ii. Designing & Implementing Changes in the assembly Lines.

3. Analytics Services (later / In near Future)

Potential market in U.S• Authentication services (1.ii) – Pharma Market in USA alone

Particulars 2013 2014 2015 2016 2017

Revenues

No of Prescriptions Issued In USA ( Source: IMS)

3,900,000,000 3,946,800,000 3,994,161,600 4,042,091,539 4,090,596,638

Estimated 1 medicine and 1 hit from each Prescription @ 1 Cent

2,145,000,000 2,170,740,000 2,196,788,880 2,223,150,347 2,249,828,151

Gross Revenues 2,145,000,000 2,170,740,000 2,196,788,880 2,223,150,346 2,249,828,150

US Market – Projected Numbers

Financials_Applytics Innovative Solutions.xlsx




Thank You

Surya C. A

Mob: +91 85 1981982

Skype: Surya.Chaitnaya

Mail: [email protected]


Product Authentication Xchange

Business

Transcript of Product Authentication Xchange