Xchange Recruitment And Retention
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X-CHANGE
Social networking, recruitment and retention
www.daemondigital.com© Daemon Group 2008
Internet usage
15.3 million web userspenetration >50%
Global web population exceeds 1.3 billionMobile phone subscribers by 2010 – 4 billion
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
The corporate website
is where good content goes to die.
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Four categories of online social networks*
PEOPLE BASEDLinkedin
SPECIAL INTERESTWikipedia
VIRTUAL WORLDSSecond Life
CONTENT BASEDYouTube
*Source: Datamonitor analysis, 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
STEP ONE STEP TWO
12 September ‘04
First posting on blog
23 September ‘04
Product recall and settlement of lawsuit
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Australia’s generational profile
Source: McCrindle Research and the ABS, 2008
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Digital natives and digital immigrants
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Australian membership of online social networks
0 2 4 6 8 10 12 14
2007
2012
4.8 million
11.5 million
www.daemondigital.com© Daemon Group 2008
Social networking
Do you or your company use social media to support recruitment activity?
78%1
28%2
1. Jobvite Inc, 20082. Chandler Macleod, 2008
www.daemondigital.com© Daemon Group 2008
Which social media sites?
Source, Jobvites Inc, 2008
1
2
3
4
5
6
Linkedin 80%
Facebook 36%
Jobster 17%
MySpace 13%
Ning 6%
Second Life 1%
www.daemondigital.com© Daemon Group 2008
How do you use social media?
0% 10% 20% 30% 40% 50% 60% 70%
To make new contacts
To promote open jobs
To headhunt
To look for passive candidates
Other
Source, Jobvites Inc, 2008
www.daemondigital.com© Daemon Group 2008
Candidate attraction
0
5
10
15
20
25
0-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 80%
What percentage of candidates at your company come from social and professional networks?
23%
16%
14%
12%
4%
9%
4%
1%2%
Source, Jobvites Inc, 2008
www.daemondigital.com© Daemon Group 2008
Application success rates
Increasing43%
Decreasing4%
Don't know19%
About the same34%
Is the percentage of hires from social networks changing?
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Engaging with social networks
© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008
www.daemondigital.com© Daemon Group 2008