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A Supplement to

Produced by SourceMedia Custom Solutions

EASY REASONS FOR GOING GREENHOW YOUR BUSINESS WORKS

(Formerly DM Review)

HOW BI CHANGES

HEALTH CARE

MANAGING DEMAND FOR

BUSINESS ANALYTICS

+DATA

GOVERNANCE IN 5 STEPS

KIM FAHEYSENIOR DIRECTOR, IT

R.R. DONNELLEY Mar.09info-mgmt.com

a SourceMedia brand

MDM MASTER

R.R. DONNELLEY OVERCOMES

OBSTACLES IN MASTERING

CUSTOMER DATA

Radio

Print Solutions

Lead Generation

Online Solutions Custom Solutions

Live Events

How Your Business Works | Media Kit 2010

How Your Business Works | Media Kit 2010 2

How Your Business WorksInformation Management is the educated reader’s choice for the latest news, commentary and feature content serving the information technology and business community. With its 2009 relaunch, Information Management has now grown readership and market share through interactive features, in-depth case studies and incisive thought leadership to become the trusted source for the data management and content communities. Information Management provides original reporting, online radio programming, informative Web seminar programming, white paper resources and online education tuned to the working needs of today’s information professional.

Editorial FocusAs industry leaders internationally recognized for their experience and knowledge, Information Management columnists collectively provide the industry’s most up-to-date insight on architectural, strategic and tactical business and technology issues in mission-critical fi elds.

More than 30 writers address all of the major areas and issues around BI and data management, including:

• Analytics• Business intelligence and reporting• Business process management• Cloud computing• Compliance/risk management• Content management/enterprise search• Customer data integration (CDI)• Customer relationship management (CRM)• Dashboards and data visualization • Data centers

• Data governance• Data integration EII and ETL tools• Database management (DBMS)• Data management• Data mining• Data modeling• Enterprise architecture• Enterprise data warehousing• Knowledge management• Master data management (MDM)

• Open source• Outsourcing and managed services• Performance management• Portals/collaboration technology• Predictive analytics• RFID• Service-oriented architecture• Software as a service• Strategy

June.09info-mgmt.com

a SourceMedia brand

CHECKLIST FOR MDM SUCCESSHOW YOUR BUSINESS WORKS

PAGE 14

8 STEPS TO GOVERNANCE

SPEND SMARTER ON IM STRATEGY

Keeping streets safe with BI in D.C.

CALVIN JOHNSONCOURT SERVICES

AND OFFENDER SUPERVISION AGENCY

Cover_RE0422.indd 2 5/15/09 4:54:27 PM

HOW YOUR BUSINESS WORKS

July/Aug.09info-mgmt.com

a SourceMedia brand

4 ACTIVITIES TO BOOST PROFESSIONAL GROWTHHOW YOUR BUSINESS WORKS

HOW TO CREATE A BI CHARTER

MAKING MDM RECESSION-PROOF

Coca-Cola Enterprises bets heavily on BI to give its bottling empire a much-needed pop Page 14

TheReal

Cover_A.indd 2 7/8/09 5:18:49 PM

July/Aug.09info-mgmt.com

a SourceMedia brand

BEST PRACTICES FOR RIGHT-TIME APPLICATIONSHOW YOUR BUSINESS WORKS

(Formerly DM Review)

EIM: WHY YOU NEED

TO PLAN AHEAD

DOES ON-DEMAND

BI MAKE SENSE?

+AVOIDING 5 BIG MDM PITFALLS

ERIC HANSENFINANCE BUSINESS

MANAGER,NATIONWIDE INSURANCE

info-mgmt.coma SourceMedia brand

MASTEREDGOVERNANCE

HOW NATIONWIDE


Circulation by Job Title Print Business title online

■ 80% IT Management 75% ■

■ 20% Corporate Management 25% ■

100% totAl 100%

Audience Profi leInformation Management delivers unparalleled news coverage to both its online and print audience. Over 80% of our print subscribers and 75% for our online users are IT Management and involved in decision making.

Circulation by Industry Print Business Industry online

■ 17% Manufacturing 15% ■

■ 16% Accounting/Banking/Finance/Insurance 19% ■

■ 10% Health/Medical/Pharmaceutical 8% ■

■ 10% Retail/Wholesale/Distribution/Food 7% ■

■ 11% Computer and Data Processing/Software Services 19% ■

■ 13% Telecommunications/Utilities/Energy/Electric/Gas 6% ■

■ 8% Government 5% ■

■ 7% Consulting/Systems Integrator 13% ■

■ 4% Education 5% ■

■ 3% Construction/Engineering/Architecture/Agriculture/Mining 2% ■

■ 1% Travel/Entertainment 1% ■

100% totAl 100%


Editorial CalendarIssue Ad

CloseAd MAterIAls due

strAtegy InfrAstruCture dAtA Content IntegrAtIon AnAlytICs BusIness IntellIgenCe/ PerforMAnCe MAnAgeMent

InterfACe ProduCt revIew foCus/deAdlIne

JAn/ feB

12/22 12/28 • Preparing for the Economic Rebound

• Evolution of the Information Worker

• Data Centers • Virtualization

• Data Modeling• Data Quality/

Integrity

• Information Overload

• Content Management Strategies

• Multi-Entity MDM• Trends/Strategies

in Integration

• CRM and Customer Analytics

• Predictive Analytics

• BI Usability• Dashboards and

Scorecards

• Enterprise-wide Mashups

• Semantic Desktop

• Data Integration Deadline: Oct. 22

1/29 2/3 february IM focus: BI software as a service

MArCh/ APrIl

2/19 2/24 • Open Source and Enterprise Standards

• Leveraging Core Competencies

• Cloud• Cost Structures

and IT Rationalization

• Data Governance

• Integrated/Federated Data Management (Policies)

• Text Mining• Compliance

and E-discovery

• SOA: Retrenching or Moving Forward?

• Choosing a Systems Integrator

• EII and In-Memory Analytics

• Analytics and Business Processes

• Business Rules Automation

• BI Search Evolution

• Social Networking in the Workplace

• SharePoint and Collaboration

• CDI/MDM Deadline: Dec. 24

4/1 4/6 April IM focus: open source

MAy/ June

• Data Testing And Validation

• Partner, Outsource or Offshore?

• Evolution of Managed Services

• Cost Control and Green Initiatives

• New Skill Sets For Data Analysis

• Caching/In-Memory Databases

• Records Management

• Document Management

• Product Information Management

• Federated Data Models

• Budgeting and Planning with Financial Analytics

• Embedded Analytics and Business Rules

• Visualizing Data• Open Source BI

• Reputation Management/Voice of the Customer

• Desktop Productivity

• Analytics Deadline: Feb. 25

6/2 6/7 June IM focus: Master data Management

July/Aug

6/24 6/29 • Creating the Process Owner

• Solid State Storage

• Data Lifecycle Management

• Smart Documents

• Metadata Management

• Web Analytics and Testing Strategies

• Establishing Key Performance Indicators

• Web 3.0 • Product Review Roundup Deadline: April 27

8/3 8/6 August IM focus: tBd

sePt/ oCt

8/26 8/31 • The Virtual Workplace and Workforce Management

• Collaborative GRC

• Data as a Service• Collocation

Services

• Data Quality Assurance

• Data Governance

• Contract Management

• Web Content Management

• Customer Data Integration

• The Partner Channel Challenge

• Fraud Detection

• Analytics and Semantics

• Mobile BI and Practical Use Cases

• How To Get More Business Value Out of BI

• Search/Metadata• Mobile

Productivity

• Enterprise Search & Content Mgmt Deadline: June 25

9/30 10/5 october IM focus: tBd

nov/deC

10/22 10/27 • The Plug and Play Enterprise

• Collaborative BI

• Software as a Service

• The Internal Cloud

• How to Value Data as an Asset

• Requirements Gathering

• Federated Content Management

• Metadata, Search And Discovery

• Business Activity Monitoring

• Single or Many Versions of the Truth

• Operational Analytics

• Text Analytics

• Dashboards• Application Portfolio

Management

• Integrating Desktop Apps

• Beyond Collaboration to Program Mgmt.

• Business Intelligence Deadline: Aug 25

12/2 12/7 november IM focus: tBd

editorial Contact: Valerie Valentine, Senior Editor, [email protected] or Julie Langenkamp, [email protected]. Subject to change

special: top Information Managers

special: Information Management 50

special: Information Management fast 40

special: Innovative solution Awards


DM Radio 2010 Schedule

Issue dAte toPIC

JAnuAry

1/061/131/201/27

More than Performance: The Strategic Role of Data ModelingMulti-Entity MDM: Take Me to Your LeaderCustomer Analytics and the Promise of New CRMA Tactical Approach to Enterprise Data Integration

feBruAry

2/042/112/182/25

Quality Is as Quality Does: The Importance of Data IntegrityKnowing What’s Next—Use Cases for Predictive AnalyticsKeeping Score with Dashboards and ScorecardsBack to Basics: Data Integration Strategies and Tactics

MArCh

3/043/113/183/25

The Business Value of Open-Source and Enterprise StandardsGoing Up? Third Annual Appliance ShowdownAchieving Alignment with Data Governance and Centers of ExcellenceSOA: Better Late Than Never!

APrIl

4/014/084/154/224/29

Easter WeekendTrust and Verify: Choosing a Systems IntegratorInside and Out—Integrated and Federated Data ManagementFine-Tuning with Business Analytics and Process EngineeringClosing the Loop—The Evolution of BI Search

MAy

5/065/135/205/27

Well Begun is Half Done—Why Profiling MattersBeyond Guessing: Budgeting, Planning, Forecasting with AnalyticsThe Last Mile: Data Visualization in a Mashed-Up WorldMemorial Day Weekend

June

6/036/106/176/24

Embedded Analytics and Business Rules: The Holy Grail?The Power Inside: Caching and In-Memory DatabasesThe Extended Enterprise: Federated Data ModelsCheaper Hands: Partner, Outsource or Offshore?

Issue dAte toPIC

July

7/017/087/157/227/29

July Fourth WeekendDatabase Innovations: Solid-State, In-Memory and MoreMastering the Metadata: Methods for Quality and AgilityKey Performance Indicators: Managing What’s MeasuredTime Enough: Real-Time Data Warehousing

August

8/058/128/198/26

Data Lifecycle Management: A Strategic ViewWhere Do They Go? Web Analytics for SuccessWeb 3.0—Are We There Yet?Smart Documents in a Semantic Universe

sePteMBer

9/029/099/169/239/30

Labor Day WeekendStop Thief! Fraud Detection in a Web-Enabled WorldThe Customer Is Still Right—How CDI Improves EverythingData as a Service in Warehousing, Intelligence and PerformanceMobile BI and the Virtual Workforce

oCtoBer

10/0710/1410/2110/28

What’s the Risk? The Nexus of G, R and CImproving the Business Value of Information ManagementBack to Basics: Data Warehousing 101The Quality Story for Data Governance

noveMBer

11/0411/1111/1811/25

BAM! Why Business Activity Monitoring Is Hotter than EverOperational Analytics and the Automated EnterpriseAgility Is Everything: How Application Architectures are ChangingThanksgiving

deCeMBer

12/0212/0912/1612/2312/30

Back to Basics: Best Practices for Gathering RequirementsStrategic Program Management and the New CollaborationMetadata Search and Discovery for Information AlignmentChristmas!New Year’s Eve!

Tune In. Brush up. Sound off!DM Radio provides a casual talk radio format for detailed discussions about the people, products and services that comprise the IT industry. You have the option to promote yourself through traditional radio-style spots or sponsor a whole month to secure ads plus lead generation.

For speaking opportunity contact Eric Kavanagh at [email protected] to change


Lead Generation weB seMInArs – lIve, on-deMAnd, edItorIAlly drIven And esPresso serIesPresent your company as an industry thought-leader on cutting-edge technology issues in the IT industry, and instantly generate qualified sales leads. Our custom marketing solutions team specializes in live event hosting and will enable you to focus on your message while we manage every detail surrounding your event including:• All marketing activities (advertising, event

registration, event descriptions and reminders via email)

• Automatic audience polling• Status reports on registration numbers and

promotional campaigns• Post-event survey reports with registrant names

and contact information• Archiving of the event on the Information

Management website for six months

Your Web Seminar is delivered with real-time visuals, audio and interactivity in a completely secure environment. The result: an hour of mind-share with highly targeted customers/prospects.

esPresso shotsInformation Management’s Espresso Shots can help you focus on the tactical issues that keep our audience up at night. These 35 minute webcasts give end-users the knowledge needed to address problems and opportunities.

whIte PAPer lIBrAryWhite papers are a proven effective way to disseminate relevant information and to display your “thought-leadership” to IT professionals. Information Management offers you a successful online, lead generation white paper program. We will upload your white paper to our Web site, develop a custom registration form, and promote it. You can also extend your reach with a one page summary of your paper in an issue of Information Management magazine. A weekly lead report will be sent to you with contact information on everyone registering to download your white paper.

dM rAdIoTune in, brush up and sound off! DM Radio provides a unique online forum for detailed discussions about the people, products and services that comprise the IT industry. You have the option to promote yourself through traditional radio-style spots, or sponsor a whole month to secure ads plus lead generation.

eBooksAn eBook is a self-contained digital edition technology that enables a fast and convenient method for distributing timely information to a targeted audience of readers making it one of the best lead generation products today. Readers experience an interactive environment with a hyperlinked table of contents, electronic page-turners, expandable charts, online real-time polling and other engaging features such as photos, maps, sounds and illustrations. Sponsor an online supplement, publish your proprietary content or let us help you develop custom content based on your needs and audience demographics.

Espresso


Online SolutionsBAnner AdvertIseMentsBanner ads can be the core of your online marketing campaign because they provide important brand recognition. Information Management provides online real estate for presenting your brand and accompanying message on Info-mgmt.com with strong editorial content.

ChAnnelsChannels provide access to specifi c content, relevant white papers, topic-focused bookstore recommendations and other key sources. As the SOLE sponsor of the channel, you receive information anyone who registers for the channel, which includes: Name, Title, Company Name, Email Address and more.

Available Channels:

sPonsor A vIdeoOur editorial team will record a compelling segment in a studio, for broadcasting on demand. It’s a great branding opportunity with logo placement and a video clip pre- roll opening.

• Analytics • Business Intelligence (BI) • Corporate Performance Management

(CPM) • Data Governance • Data Integration • Data Quality

• Data Warehouse Appliances • DW Basics • Enterprise Information Management • ETL • Governance, Risk and Compliance • Master Data Management (MDM)• And others


Online SolutionsInforMAtIon MAnAgeMent foCus Information Management Focus is a digital, topically focused special edition that will supplement and bridge the regular bi-monthly printed publication. Information Management Focus will be delivered on the same digital, fully interactive Texterity platform that we use for Information Management digital edition. The unique, rich-media opportunities available on Texterity offer our advertisers multiple digital touch-points for engaging the Information Management audience.

Information Management Focus will be delivered:• february – BI Software as a Service• April – Open Source• June – Master Data Management• August – TBD• october – TBD• november – TBD

sponsorships: Information Management Focus sponsorships are available in a variety of formats.• Cover Wrap, Blow-In or BellyBand on the cover page that links to your Website

or marketing landing page.• Logo or image in the delivery email that allows you to have an “exclusive” role in

the issue.

Multimedia:• Pod casts, Video casts, Flash Files• Multimedia can be integrated into all ads. This is a great opportunity if you

already have multimedia content on your site.

Ad linking:All advertisements are enhanced with deep links to drive readers directly to your Website or specifi c marketing landing pages.

Pricing:

InforMAtIon MAnAgeMent – 2010 dIgItAl edItIons Digital Editions of Information Management are delivered along with print editions (see our Editorial Calendar)

In addition to advertisements in digital editions, there are opportunities, such as:• Sponsorship – Email + Cover Overlay• Digital Overlay – Bind-in, Tip-ons, Cover Wraps, Bellybands in digital format• Multimedia – Audio Clips, Video Clips, Flash Files, You Tube• Ad Linking – Enhance with deep links• Surveys – topics of interest to readers

Cover Wrap: $4,500Blow-In: $4,000Belly Band: $4,000Newsletter (logo and 50/word): $2,500

Logo on Navigation Bar: $1,500Multimedia: $5,000Additional links to Print Ad: $500Full Page Ad: $4,500

• Digital edition readers take action 91% of the time when presented with advertising and visited advertiser websites more often than print

• Digital readers have a 4 to 1 preference to visit an advertiser website when using digital editions versus print

• Digital readers are loyal, engaged with both the content and the advertising in digital magazines

Source-Texterity

Take a look at some statistics from “Profi le of the Digital Magazine Reader”• 90% take action regarding advertised products or services• 89% showed high overall satisfaction with the magazine• 76% visited advertiser Websites• 61% have read 3 or 4 of the last four issues which is similar to the

rate for an average print reader.

*Top 3 reasons are the same each year, but environmental concerns have increased in importance since 2007. Texterity, March 2009

Source-Texterity


Multi-Sponsored e-Newsletters with:3 Available Ad spots:• Position 1 is a 300x250 banner (25 K limit)• Position 2 is a 300x250 text ad after 1st story 50-75 words with a URL• Position 3 is a 300x250 second text ad after 3rd story 50-75 words with a URL

InforMAtIon MAnAgeMent dAIlyThe Information Management Daily newsletter provides information managers with the absolute latest news, trends, commentary and case studies around the topics of information management - analytics, business intelligence, data governance, data integration, data quality, database management, data warehouses, enterprise information management, governance, risk and compliance, and master data management. The newsletter highlights the best of IM’s case studies, research, blogs, videos, discussions boards as well as its DM Radio programs and Web seminars.

Blog newsletterThe Blog Newsletter, distributed on Tuesdays, highlights the best commentary and analysis from IM impressive team of expert bloggers, which features both IM’s award-winning editors as well as top consultants and researchers from Forrester, Ventana Research, Baseline Consulting, and other notable organizations.

the dAtA exChAnge newsletterThe Data Center Exchange e-newsletter, distributed each Wednesday, is a must-read for IT planners, enterprise architects and data center managers. The weekly e-newsletter covers vendor news and product announcements, technology breakthroughs and deployment trends, and the latest best-management practices that are designed to help CIOs and other IT executives not only survive, but to thrive, in today’s fast-paced data center environment.

CoMIng soon: The Cloud Computing Exchange Newsletter The Cloud Computing Exchange weekly e-newsletter is specifi cally for CIOs, IT executives, and other decision makers with a deep interest in Cloud Computing. News, research, analysis and other features, such as Cloud Computing case studies, will be delivered, as will insight from top Cloud Computing experts. Key topics will include new Cloud Computing products and services, vendor evaluation tips, contract negotiation best practices, and application management, reliability, and security trends.

Other E-mail options:list rentals target recipients based on job function, industry, purchase involvement, databases, applications, operating systems, and/or location.

Co-Branded email You choose everything- content, distribution, design- then we send it out under the Information Management brand.

e-NewslettersDrive your message directly to the Information Management IT community of thousands using our opt-in lists to target the right audience for your message.

thrive, in today’s fast-paced data center environment.

CoMIng soon: The Cloud Computing Exchange Newsletter The Cloud Computing Exchange weekly e-newsletter is specifi cally for CIOs, IT executives, and other decision makers with a deep interest in Cloud Computing. News, research, analysis and other features, such as Cloud Computing case studies, will be delivered, as will insight from top Cloud Computing experts. Key topics will include new Cloud Computing products and services, vendor evaluation tips, contract negotiation best practices, and application management, reliability, and security trends.

Other E-mail options:


New in 2010—Data Center

dAIly, toPICAl ContentThe Data Center Exchange is powered by the award-winning business and technology editors and reporters of Information Management and several other market-leading brands from SourceMedia’s BT&SG.

Daily, Topical Content on:

It’s the perfect online editorial environment for your advertising messaging!

PreMIuM PACkAge3 Sponsors only

Place a 728x90 and 300x250 roadblock in the Data Center Exchange and receive a minimum of 200,000 impressions across the BT&SG group, including the exchange.

rate: $12,000 net a month ($60 CPM)

stAndArd PACkAgePlace a 728x90 or 300x250 banner in the Data Center Exchange and receive a minimum of 125,000 impressions across the BT&SG group, including the exchange.

rate: $8,000 net a month ($80 CPM)

whIte PAPersPost a PDF of your white paper in the Data Center Exchange’s white paper library.

rate: $5,000 net for three months

weB seMInArsSourceMedia will host a web seminar for you on the topic of Data Centers. The web seminar will be marketed to the users of the Data Center Exchange and users of the BT&SG site. Please see attached for the marketing details.

rate: $22,000 net

vIdeosSponsor a video in the Data Center Exchange video library. The Editorial team of the BT&SG will be developing videos through out the year that focus on the topic of Data Centers across multiple industries. As a sponsor, your logo will be placed on the page and you will be able to supply a 10-15 second pre-roll.

rate: $8,000 per video sponsorship, one sponsor per video

New Online Community ProductInformation Management has launched a new online community-based product serving our exclusive audience of IT decision makers with a deep interest in Data Centers.

• Data Center Management Servers• Blade Servers• Storage• Virtualization• Performance Management

• Systems Management• Staffi ng• Contingency Planning• Power Peripherals• Drivers and Networks

Coming soon, Cloud Computing exchange!


Print SolutionsFrom branding to lead generation, user surveys to result reporting. A strong print advertising campaign is the foundation for other promotional solutions, and the core of any successful integrated campaign.

2010 MArketPlACeFormerly the Buyers Guide, this invaluable resource provides Information Management subscribers/site visitors with a catalog of products and services they reference when making purchasing decisions.

Cover tIPsLooking for a way to grab attention? Then place a half-page, two-sided insert on the front cover of Information Management. We can tailor a plan for promotion of your cover tip to some — customize the distribution to match your targeted markets.

PostersTurn a compelling feature into a trade show centerpiece with posters, counter cards, laminates and more. They can be mounted or framed in various types for display.

whIte PAPersGet the word out about how your real-time customers can use cutting edge products and services to help bolster productivity and operate business more effi ciently. Or, use our high value research for an industry topic of your choice and launch your fi rm as a thought leader in the IT industry. Your white paper will be posted online in our White Paper Library.

rePrIntsInformation Management’s custom reprints complement existing marketing programs and are a valuable communication tool with shareholders, customers, potential clients, and employees. They are high-quality reproductions designed to meet customized marketing needs.

Contact Howard Gilbert at [email protected]

43101 DMR.indd 1 4/9/07 2:58:07 PM

Visual Analysis for EveryoneFinally, a breakthrough for working with data

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– Taylor HawesController, Global PlatformsMicrosoft

Discover a graphics software breakthrough that’s captivating the Business Intelligence industry. For the fi rst time, interactive data exploration is available to everyone. Try it on any database or spreadsheet. Learn why Tableau has become the fastest growing data analysis company inthe world.

www.tableausoftware.com/bi

• Free evaluation software (download to your desktop in 90 seconds)

• Whitepaper by Tableau CTO and two-time Academy Award winner, Dr. Pat Hanrahan

• Upcoming web seminars, training, and events

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PRODUCT REVIEW

RobinsonsBoostsGrowth withBetter, Fasterand SmarterDecision-Making

May 1, 2009 www.information-management.com

How Your Business Works

www.manthansystems.com/arc

June, 2009 www.information-management.comHow Your Business Works

By Jill Dyché

In 2002, when my book The CRM Handbookwas published, it was the first CRM-relatedtitle to hit the shelves. Its popularity was

proof that customer relationship managementwas a can't-ignore topic. Although the CRMindustry experienced frenzied acquisitions inthe year following the book release, develop-ments in sales force automation, campaignmanagement, call center automation and cus-tomer analytics had stayed relatively static.Companies grappled with the same problemsand the same predictable toolsets.

But things are different now. In the past 18months, a new world of customer managementconcepts and practices has broken open. Threemain forces are at work that didn't exist duringCRM's initial foray, and each of them is a game-changer.

1. The Rise of Social MediaA 2008 report by Forrester Research predictedthat spending on Web 2.0 technologies wouldgrow to $4.6 billion by 2013. Although muchof that spending is allocated to internal proj-ects, companies are eyeing the use of blogs,microblogs, wikis and instant messages toengage customers in new conversations.

Indeed, companies like McDonald’s, Pepsiand Pepperidge Farm are all pulling customersto new community-focused Web sites, com-plete with contests, games and prizes galore.Executives from ING Direct, Best Buy andCisco are conversing with the masses usingmicroblogging powerhouse Twitter (and a newtool called ExecTweet will even help you findthem). These executives and their companiesunderstand the promise of using social mediatools to strengthen brand images, share compa-ny news and connect with customers andprospects.

But what does this mean for customers?Simply put, the use of social media aids

outreach. Many use blogs and RSS feeds as away of pushing news and soliciting honestfeedback from their customers, driving anongoing dialog. Starbucks used Twitter tounveil VIA, its new line of instant coffee. Thistype of insider communication is a break-through to consumers who crave exclusivity,and a way to start new conversations in anenvironment that's less stale than the emailquestionnaire or paper coupon offer.

The most customer-focused companieswant to encourage conversations not only withtheir customers and prospects, but betweenthem. Companies are using social media toencourage and cultivate customer communities.One goal is to lower customer support costs byencouraging peer-to-peer support, with cus-tomers sharing product tips and fixes with eachother. But brand management is also a key goal:Coca-Cola's Facebook fan page is second inpopularity only to Barack Obama's. You can'tbuy that kind of PR, nor can you cultivate thatlevel of goodwill through traditional campaigns.

2. New Industries, New Strategies Another recent change to the CRM landscape isthe type of company embracing CRM. Nolonger exclusive to the Global 2000, CRM hashit the midmarket. It's transcended industries,broadening beyond the big spenders: financialservices companies wrestling multichannelissues or retailers struggling to manage nascentreward programs. Nowadays, every companyneeds some level of customer management.

Healthcare is a prime example of an indus-try that, though late to the CRM party, has madethe customer the guest-of-honor. Loominghealthcare reform in the U.S. and general pres-sures to contain costs while boosting the qualityof care have made healthcare executives newlycustomer-centric.

“Healthcare providers have no choice butto become increasingly patient-focused,”

explains Michael Nauman, CIO of OSFHealthCare, a multi-state provider of medicalservices to 1.5 million community members.“The healthcare industry is facing a sea changeright now. And the patient will be at the centerof that change.”

Nauman explains that the boundaries ofCRM are more elastic in healthcare.“Traditionally healthcare has focused on the clinicians, the care providers. But with thechanging landscape in healthcare we recognizethat we have a range of constituents—doctors,suppliers, employees, and patients. Our rela-tionships need to not only extend to all thesestakeholders, we need to understand our historyand our future with all of them. We may not callit ‘CRM’ directly, but it’s all about understandingour holistic relationships. This has everything todo with getting information into the hands ofthose who need it, and ultimately improving thequality of care.”

Companies that previously dipped theirtoes in the CRM waters are now jumping inheadfirst. Many, like the auto and health careindustries, saw CRM as a purely functionaleffort, delivering rudimentary sales reports orgenerating smart mailing lists for marketingcampaigns. They're now confronting the realitythat companies need to recognize customers asindividuals across lines of business and alsoneed to communicate with them in moreproactive and consistent ways.

3. The Demise of the Behemoth In the early days of CRM, Siebel Systems wasthe 800-pound gorilla. “We just spent $10 million on Siebel!” one government agencyproudly informed me in 2004. “Can your firmcome in and help us define our requirements?”

The days of “ready, shoot, aim”—completewith bloated budgets, single-vendor solutionsand inevitable dashed expectations—are longgone. Today, there is no longer an acknowledged

The New World of CRM


Custom Solutions

CustoM MICrosIte sPonsorshIP:web development – Information Management will design, build, host and maintain a microsite with content populated by client’s existing assets such as white papers, case studies, podcasts, videos, etc. or custom developed/branded content from Information Management. Lead generation is optional.

Content development – A project manager and contributing editor will be provided to help develop the site and manage content, including:• Coordination of sponsor assets• Development of original editorial content for the site to convey the sponsor’s

thought leadership and promote brand awareness• Recommendations for branded or repurposed content from Information

Management. These may include relevant news items, articles, features, audio, video or any other content that will engage the target audience

Audience development – The microsite will be promoted through a fully comprehensive marketing campaign, including:• Dedicated monthly email • Online banners on info-mgmt.com for duration of campaign (based on available

inventory) • Promotion in selected Information Management e-newsletters

rAPId resPonse surveysIn today’s economy, many companies are trapped in a stagnant period of little or no growth. Just staying afloat has become the goal. Staff and budget cuts have damaged the ability to plan effectively for key initiatives, which are vital to new revenue opportunities and expanding your customer base. Without advanced knowledge of the market conditions you face, proactive attempts to grow your business can be both risky and costly. Information Management can help chart your course for success by providing quick, reliable and cost-effective research data with our rapid response Market surveys.

Two options for the Rapid Response Surveys:

1. Market Pulse survey• 10-15 question survey• Questionnaire development by the marketing staff of Information Management• Deployment to a selected list of Information Management subscribers until a

predetermined response rate is achieved• Data tabulation and presentation within 15 days of inception

2. Market leader survey• 15-20 question survey• Questionnaire development by the marketing staff of Information Management• Deployment to a selected list of Information Management subscribers until a

predetermined response rate is achieved• Data tabulation presented in a multi-page, PowerPoint format with assessment

of survey results and related recommendations by our independent research partner within 15 days of inception

If you think it, we build it!


Custom Solutions

suPPleMentsDistinguish your company as an industry thought leader through participation in a custom supplement that accompanies our publications and reaches thousands of subscribers.

Seize the opportunity to detail the many reasons your product/service provides the best available up-to-date information in our industry. Building better relationships with key customers is at the core of every supplement.

March- top Information ManagersJune- Information Management 50July/August – Information Management fast 40november- Innovative solution Awards

Information Management enables you to reach over 75,000 I.T professionals, as well as,• Leverage the resources of the industry’s leading information source• Increase your brand awareness and value to your target audience

PodCAstsPodcasts comprise 15–25 minute audio-casts of Q&A with company CEO or other staff, or customer testimonial moderated by INFORMATION MANAGEMENT. Price includes creation of landing page for podcasts, which can be listened to via the site or downloaded to the desktop. Unique URL will be included in sponsors display ad. Each week, sponsors are sent a lead generation report that includes demographics of registrants, including name, title, e-mail address, and answers to qualifying questions Podcasts will be promoted via twice monthly e-mail blasts to Information Management subscribers. Also promoted weekly in INFORMATION MANAGEMENT Daily, a daily newsletter sent to more than 50,000 I.T. leaders. Monthly print edition also will include podcast links on Table of Contents page. Sponsors can create their own promotional campaigns and track effectiveness using dedicated tracking URLs.


Online Rates & SpecificationssIte sPonsorshIPs ProduCt rAte desCrIPtIon

sPonsor sPot Text ad within news stories $3,000 4 available

eBooks Sponsored content $15,000 Turnkey — using Information Management or contributed content—full marketing and creation (3 months minimum)

weB seMInArs 1xTurnkeyEspresso Shot Series On DemandEditorially Driven

$30,00020,00022,50025,000

Turnkey service with e-mail, Web, print and service featuresWeb Seminars focused on solutions that address targeted “pain points”Pre-recorded event includes limited marketing programs

dM rAdIo DM Radio on air rates 4,500 Sponsorship includes production of your on-air spot

weBCAst suPPort PACkAge Webcast Marketing Support $5,500 Inclusion in daily newsletter and ROS (run of site) banner

whIte PAPer lIBrAry Full white paper postingPrint component

$5,250 Per white paper, lead generation programPlease contact your account manager for details.

BAnner AdvertIsIng PosItIon IMPressIons PrICe CPM PlACeMent

A leAderBoArd (728x90) 1 50,000 $4,463 $89 Run-of-site

1 100,000 6,000 60 Run-of-site

2 50,000 $3,300 $55 Run-of-site

2 100,000 5,000 50 Run-of-site

B reCtAngle (300x250) 1 50,000 $3,938 $79 Run-of-site

1 100,000 5,000 50 Run-of-site

2 50,000 $3,600 $72 Run-of-site

2 100,000 4,500 45 Run-of-site

C toP Button (120x90) 50,000 $3,600 $72 Run-of-site

100,000 4,500 45 Run-of-site

D vertICAl BAnner left nAv (120x240) 50,000 $3,400 $68 Run-of-site

100,000 5,500 55 Run-of-site

sIte sPonsorshIPs Monthly PrICe desCrIPtIon

E ChAnnels $3,500 Niche-site sponsorship of aggregated content

e-newsletters

Multi-Sponsored E-Newsletters with 3 Available Ad Spots:PosItIon 1 is a 300x250 banner (25k limit)PosItIon 2 is a 300x250 text ad after second story 50-75 words with a urlPosItIon 3 is a 300x250 second text ad after 4th story 50-75 words with a url

IM dAIly RATES: Position 1: $3,000 net Position 2: $2,500 net Position 3: $2,000 net

IM BlogRATES: Position 1: $4,000 net Position 2: $3,500 net Position 3: $3,000 net

Contact your sales manager for additional online opportunities.


Online Rates & Specifi cationsAdvertIseMent teChnICAl sPeCIfICAtIons dIMensIons (PIxels) MAx fIle sIze AnIMAtIon looPIng MAx

A leaderboard 728w x 90h 30k Yes No

B rectangle 300w x 250h 30k Yes No

C top Button 120w x 90h 30k Yes No

D vertical Banner left nav 120w x 240h 30k Yes No

E Channels 140w x 40h No

(with Active URL)

text Ad

Text 230 characters of ad copy (only 170 with bold headline)

URL 58 characters

sPonsorshIPs

e-MAIl newsletter sPonsorshIPs: 50 words (max)With Active URL and Animation

weBCAst suPPort PACkAge: Text message: 50 to 70 words (max) including: Title, date and time of event

ChAnnel sPonsorshIP:Leaderboard: Both positionsRectangle: Both positionsVertical BannerTop ButtonLogoOption to post sponsored content

A Position 1

A Position 2

C

B Position 1

B Position 2

D

E


Online SpecificationssourceMedia uses dArt for Publishers to serve ads to its websites. dArt for Advertisers clients are encouraged to send Internal redirects to expedite the ad traffic process.

ACCePted BAnner forMAts:• Static GIF • Animated GIF • JPEG• Flash (see instructions below)

*SourceMedia also accepts redirects from a variety of DART approved third-party Rich Media Agencies such as Atlas, Mediaplex, Point Roll, EyeBlaster, etc.

• All files must be 30K or less.• Max looping: indefinite• Max animation: :15• Max frame rate for flash : 18fps• Audio must be user initiated

* Please note for e-Newsletters we cannot serve any rich media redirect tags or Flash files

**Also note while we accept animated .gif files for newsletters users of Outlook ‘07 will not be able to view them correctly. We recommend using static images for newsletters.

AdoBe flAsh: (we suPPort uP to flAsh versIon 10)Please include the following:• Compressed Flash file (*.swf)• A backup GIF or JPEG image file

Compiling your *.fla file into a *.swf file.

1. Create the Flash ad in the form of a button In the button object Action (TOP LAYER):

• use clicktag command as part of the getURL and check the URL Expression box. The clickTag variable means that you do not need to hard code a click through URL or click command into the .swf file. The clickTag variable is given a value in the Rich Media code in DART, which is passed into the clickTag variable in the .swf file once the ad is clicked on.

• set the target Window as _blank. Do not check the Window Expression box.

• set the Variables as “Don’t Send.”

2. Use a single click-through URL for your campaign. Button Object Action getURL example:

on (release) { getURL (_level0.clickTag, “_blank”); }

3. All files should begin with the same file name and may not exceed 12 characters excluding the extension name. For example, abc468x60.fla, abc.468x60.swf and abc468x60.gif

4. In order to preview the background color of your .swf file in DART for Publishers, ensure it is not set in Flash. Instead, set the bottom/last layer to have a graphic that spans the complete movie, so no matter what the background color is set to the user will always see the background color.

Note: When submitting a Macromedia Flash banner(s) you must supply a compiled .swf file and a standard GIF or JPEG image file used as back-up for non-Rich Media enabled browsers. Please Include the URL for each ad campaign.

suBMIssIon InforMAtIonone-pixel border: SourceMedia highly recommends inserting a one-pixel border around the ads that have a white background so the user may be able distinguish it from white background areas of the site.

referring url/link and tracking: SourceMedia will not schedule any campaigns with inactive referring URL/link (destination page/site).

email or ftP Information: Send materials and files using the following FTP. Please use the name of the folder or the subject line of the email to specify the name of the product where your ad will run. Email to your online ad traffic coordinator [email protected].

FTP Site Address: ftpfiles.sourcemedia.comUsername: aduserPassword: fulcrum29


Print Rates & Specifi cationsA print advertisement in Information Management magazine is one of the most effective ways of getting your message in front of a receptive audience. Use Information Management magazine as an advertising platform to reach, target and interact with our audience of over 75,000 IT Professionals through a variety of print advertising solutions.

4 Color rAtes 1x 3x 6x 12x

2-PAge sPreAd $25,427 $20,341 $17,799 $12,713

full PAge 15,538 12,430 10,876 7,769

²⁄³ PAge 12,916 10,333 9,041 6,458

½ PAge 10,074 8,060 7,052 5,037

¹⁄³ PAge 7,448 5,958 5,214 3,724

¼ PAGE 6,042 4,834 4,229 3,021

PreMIuM PosItIons

BACk Cover (Cover 4) 25%

InsIde front Cover (Cover 2) 20%

InsIde BACk Cover (Cover 3) 15%

oPPosIte toC 15%

sPeCIfIed PosItIon 10%

B/w rAtes: 15% off 4-Color rAtes

MeChAnICAl reQuIreMents• Trim Size 77⁄8" x 10½"

Live Area 7" x 10"• Materials High-res pdf fi le. Two (2)

matchprints or progressive proofs required with all color ads. All materials must conform to SWOP standards.

• Line Screen 133 for 4/c ads, 280% maximum density

• 120 for B&W and 2/c ads, 180% maximum density.

• Binding Saddlestitch Printing Web Offset

InsertIon orders Must InClude:• Month(s) of insertion• Frequency and rate• Identifi cation of ad (headline or other

identifi er)• Size of advertisement(s)• Material instructions (new or pickup from

previous issue)• Invoicing instructions• Purchase order number

(if applicable)• Additional special requests (position, 5th

color, etc.)

terMsNet 30 days. A 1.5% charge will be assessed on bills over 60 days and every additional month thereafter. A 15% discount is available to accredited advertising agencies. All discounts are forfeited on invoices over 45 days.

CAnCellAtIonCancellations accepted only before fi nal date for reservation and must be in writing. 90 day advanced notice is required for preferred positions. Cover positions are non-cancelable. Advertisers will be responsible for late cancellations.

short rAteAdvertisers will be short-rated if, within a 12-month period from date of fi rst insertion they do not use the amount of space (frequency) upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from date of fi rst insertion, they have used suffi cient additional space to warrant a lower rate than at which they have been billed. Rebates will be offered as a credit toward future advertising scheduled or as a cash reimbursement.

A.

d.

A. 2 Page spreadLive Area: 15" x 10"Optional Bleed: 16" x 10 ¾"Trims to: 15 ¾" x 10 ½"

B. full PageLive Area: 7" x 10"Optional Bleed: 8 ¹⁄8" x 10 ¾"Trims to: 7 7⁄8" x 10 ½"

C. ²⁄3 Page verticalLive Area: 4 ½" x 10"No Bleed Available

d. ¹⁄3 Page verticalLive Area: 4 ½" x 4 7⁄8"No Bleed Available

e. ½ Page IslandLive Area: 4 ½" x 7 ½"No Bleed Available

f. ¹⁄³ Page verticalLive Area: 2 1⁄8" x 10"No Bleed Available

g. ½ Page horizontalLive Area: 7" x 5"No Bleed Available

h. ¼ Page verticalLive Area: 2 1⁄8" x 7 ½"No Bleed Available

I. ¼ Page squareLive Area: 4 ½" x 3 ¾"No Bleed Available

B. C.e.

f.g.

h.

I.


Print SpecificationsPdf sPeCIfICAtIons:We prefer to receive digital advertising files in Adobe’s PDF format created from an Adobe application using the PDF/X-1a:2001 specification. Typically, PDF files are created from Postscript files utilizing Adobe Acrobat Distiller, but PDF’s created directly from InDesign will work as well. We do NOT recommend exporting PDF files directly from your native operating system, Quark or other non-Adobe applications. The results of exporting from non-Adobe applications can be unreliable and will not meet our specifications because the profiles listed below were not used in the creation process.

CreAtIng Pdf’s froM IndesIgnFrom the File –> Adobe PDF Presets menu, choose PDF/X-1a:2001. Then choose Export from the File menu.

CreAtIng Pdf’s froM QuArkFirst you will need to create a Postscript file from Quark and then create the PDF with Acrobat Distiller using the PDF/X-1a:2001 .settings.

PostsCrIPt And Pdf CheCklIstPrior to making the Postscript file, please check your file to make sure that it meets the following SourceMedia’s specifications:

Check Page size• Page size should not be larger than the maximum

allowable dimensions. Maximum single page image area is: 11” W X 17” H and maximum spread image is: 22” W X 17” H.

• All pages should be built to trim size. All bleed elements should extend 1/8” or more beyond trim size. Please keep all images and copy within the live area, at least ¼” away from trim. The trim sizes for our publications are detailed in our rate card.

Check Colors used• Ensure all color NOT intended to separate as a spot

color is defined as Process color (CMYK)

Check fonts• Ensure that all fonts used are PostScript type 1 or

Open Type fonts. We do not accept TrueType or MultipleMaster fonts.

Check Images1. All images must be CMYK or Grayscale TIFF or EPS,

with a minimum resolution of 200 DPI for newsprint ads& and 300 DPI. for magazine ads.

2. Do not nest EPS file into another EPS file.3. Do not embed ICC profile with images.4. Total ink density should not exceed 280% for

magazine ads, or 240% for newsprint.

ProofsAll color documents must include a SWOP standard color proof. We will attempt to color-match on press, as closely as possible, to what is provided. All B/W documents must include a composite laser.

files can be sent on:1. CD/DVD ROM2. FTP

ftP Information: (with proofs sent to the indicated address)Set your FTP Client software to the following configuration:FTP Site Address: ftpfiles.sourcemedia.comUser Name: AddropPassword: rainbowUpload files to: /dropbox/AdMaterials

When files are uploaded, please notify Production Department.

send fIles wIth Proofs to:SourceMedia/Information ManagementOne State Street Plaza, 27th FloorNew York, NY 10004Attn: Information Management Trafficking


Build Your Professional Connections.For I.T. professionals, there’s no better networking opportunity than this summit. Hundreds of your peers, including CTOs, enterprise architects, and data stewards, will gather in NY C to talk business and make sense of the future. Like you, they need answers. And they have the MDM experiences to share.

• Attract high-level customers thru the power of Information Management• Generate sales leads• Build stronger relationships• Reach your ideal audience• Close deals in a personal setting

Custom Events As leaders in providing top-notch events for attendees, sponsors and exhibitors, SourceMedia Conferences now offers marketing solutions for its clients. You will have access to an expert team who will produce targeted custom meetings and conferences based on your needs to help build relationships with top clients and prospects .

SourceMedia Custom Events clients include:

Benefi ts• Reach your ideal audience• Attract high level customers through the power of our brands• Generate sales leads• Become an industry leader• Close deals in a personal setting• Build stronger relationships• Our team will handle all event management and logistics

MDMtheAmericas SUMMIT

2009

August 24-26, 2009Hyatt Regency San Francisco / San Francisco, CA

The Top 5 reasons why you can’t afford to skip MDM The Americas Summit 2009! Be sure to register early for the best pricing!

Co-ChairmenAaron ZornesChief Research Offi cerTHE MDM INSTITUTE

CAPITALIZING ON MASTER DATA MANAGEMENT

Presented by

www.mdm-summit.com/MDM800.803.3424 | 212.803.6093

1. Save your valuable time and money by learning from the MDM Pros and their Dos and Don’ts.

2. Perform Due Diligence on all major components of master data management as well as enterprise master data solutions.

3. Accelerate your time-to-ROI regarding MDM and Data Governance. Meet with other serious evaluators of master data solutions – both early adopters (speakers and attendees) as well as IT professionals at the same stage in the product evaluation lifecycle as you are.

4. Expand your IT professional network and increase your personal market value.

5. Fill critically short-staffed MDM and Data Governance positions. This audience has the critical mass of IT talent that would make any recruiter jump with joy. Solution architects, data architects, enterprise architects, MDM project leads, data quality analysts, directors of corporate data governance, ... and more.

SponsorsPlatinum Gold

For sponsorship opportunities, please contact Tony Carrini at 212-803-8547, or [email protected].

REGISTER WITH CODE: MAN AND RECIEVE $200 OFF CURRENT PRICING!

Jim EricsonEditorial DirectorINFORMATION MANAGEMENT

MDM_Americas_Ad_07.09.indd 1 7/7/09 4:41:44 PM

Contact your sales manager for sponsorship opportunities.

For speaking opportunities contact Jennifer Coniglio at [email protected]

MDM Summit Series & Custom Events

• Accenture• Business Objects • Computer Associates • FileNet• Guardian Life Insurance • HP• IBM• Intel

• Loan Toolbox • MasterCard Canada • Microsoft • Peppercoin• SAP• Sun Microsystems • Sybase • Wells Fargo


EditorialJIM erICsonEditorial DirectorPhone: (610) 544 - [email protected]

JulIe lAngenkAMPEditor in ChiefPhone: (262) 784 - 0444, ext. [email protected]

vAlerIe vAlentIneSenior EditorPhone: (262) 784 - 0444, ext. [email protected]

AdrIenne BAkerAssociate EditorPhone: (262) 784-0444, ext. [email protected]

erIC kAvAnghWeb Content DeveloperPhone: (512) [email protected]

John MCCorMICkGroup Editorial DirectorPhone: (212) [email protected]

Sales/MarketingroB whItAker SVP & Group PublisherPhone: (212) [email protected]

tony CArrInIPublisherPhone: (212) 803 - [email protected]

erIC kellIherAdvertising Sales ManagerPhone: (212) [email protected]

JIll englAndMarketing ManagerPhone: (212) [email protected]

rAChel sChwArtzAdministrative Assistant - Sales SupportPhone (212) [email protected]

BruCe MorrIsEVP & Managing Director Investment Advisor and Technology GroupsPhone: (212) [email protected]

Mailing Addresses: new yorkOne State Street Plaza, 25th FloorNew York, NY 10004Phone (212) 803-8547Fax (917) 591-4728

wIsConsIn220 Regency Court, Suite 210Brookfield, WI 53045Phone (262) 784-0444Fax (262) 782-9489

Contact Information

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