COLOR pALETTE: pRIMARy COLORS COLOR pALETTE:...
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LOGO The American Banker Logo allows for consistent recognition of communications. The identifier only consists of the words “American Banker” in uppercase letters. STAGING AREA The minimum unobstructed area in which the logo should sit is equal to 1x the height of the logo. The identifier should sit in a prominent position but not necessarily at the top of the page. SIZE CONSTRAINTS Logos should never appear any smaller than 1 inch wide. DESCRIPTOR/LOGO’S TAGLINE American Banker logo does not have a descriptor. FONTS The American Banker graphic standards includes the following typefaces: DIN, Helvetica Neue, Arial, Meta Typeface Primary Copy DIN Regular DIN Bold Heading Helvetica Neue 73 Bold Extended Supporting Copy Arial Regular Meta Normal Meta Bold X X X COLOR PALETTE: PRIMARY COLORS COLOR PALETTE: SUPPORTING COLORS Color Sample 4-Color C100, M68, Y00, K54 C00, M00, Y10, K30 C00, M000, Y12, K31 C98, M49, Y01, K100* C00, M100, Y60, K55 C09, M06, Y17, K00 C14, M10, Y27, K00 PMS 282 + 10% K 414 415 660 195 454 453 Web Color 132653 C2C0B2 AAA89A 006699 780023 ECEAD8 E0DDC0 COLOR PALETTE: SUPPORTING COLORS Color Sample 4-Color C27, M00, Y95, K55 C02, M00, Y14, K03 C07, M00, Y31, K13 C00, M22, Y85, K11 C00, M04, Y18, K00 C75, M100, Y70, K15 C06, M08, Y07, K00 PMS 5757 5807 5787 7407 7401 5115 @ 90% 5245 Web Color 62750B F5F5DF D8DCB0 E2BE31 FFF6DA 622C47 F3EBE8 *AmericanBanker.com blue CONTACT INFORMATION American Banker (AB) www.AmericanBanker.com One State Street Plaza, 27th Floor · New York, NY 10004 VICE PRESIDENT, SALES John Del Mauro (212) 803-8846 [email protected] & BUSINESS DEVELOPMENT ADVERTISING DIRECTOR Chris Driscoll (212) 803-8686 [email protected] SENIOR MARKETING MANAGER Elizabeth Dyas (212) 803-8279 [email protected] MARKETING MANAGER Deborah Davis (212) 803-8840 [email protected] AD SALES, MID-ATLANTIC/NORTHEAST Robert A. Wagner (212) 803-8317 [email protected] AD SALES, TEXAS AND MIDWEST Barry Cohen (847) 984-2108 [email protected] AD SALES, SOUTHEAST James Baker (312) 983-6195 [email protected] AD SALES, NORTHEAST John Fales (212) 803-8798 [email protected] INTEGRATED SALES MANAGER JoAnne Kao (212) 803-8325 [email protected] ONLINE SALES COORDINATOR Anand Moses (212) 803-8357 [email protected] EDITOR-IN-CHIEF David Longobardi (212) 803-6050 or (917) 992-3504 [email protected] DIRECTOR OF EDITORIAL DESIGN Debbie Fogel (212) 803-8229 [email protected] & PRODUCTION EXECUTIVE DIRECTOR OF CREATIVE SERVICES Sharon Pollack (212) 803-8489 [email protected] CREATIVE DIRECTOR, EDITORIAL James Jarnot (212) 803-8815 [email protected] CREATIVE DIRECTOR, MARKETING Paul Vogel (212) 803-8832 [email protected] SR. ART DIRECTOR, MARKETING Vicky Heinlein (212) 803-8591 [email protected] ASSOCIATE PRODUCTION MANAGER Jonathan Miles (212) 803-8991 [email protected] This graphic standard guide is the property of SourceMedia and may not be reproduced or distributed except by authorized personnel. © 2008 SourceMedia VERSION 1.0 GRAPHIC STANDARDS GUIDE
Transcript of COLOR pALETTE: pRIMARy COLORS COLOR pALETTE:...
LOGO
The American Banker Logo allows for consistent recognition of communications. The identifier only consists of the words “American Banker” in uppercase letters.
STAGING AREAThe minimum unobstructed area in which the logo should sit is equal to 1x the height of the logo. The identifier should sit in a prominent position but not necessarily at the top of the page.
SIZE CONSTRAINTSLogos should never appear any smaller than 1 inch wide.
DESCRIpTOR/LOGO’S TAGLINE
American Banker logo does not have a descriptor.
FONTS
The American Banker graphic standards includes the following typefaces: DIN, Helvetica Neue, Arial, Meta
Typeface
primary Copy DIN Regular DIN Bold
Heading Helvetica Neue 73 Bold Extended
Supporting Copy
Arial Regular
Meta Normal Meta Bold
X
X
X
COLOR pALETTE: pRIMARy COLORS COLOR pALETTE: SuppORTING COLORS
Color Sample
4-Color C100, M68, y00, K54
C00, M00, y10, K30
C00, M000, y12, K31
C98, M49, y01, K100*
C00, M100, y60, K55
C09, M06, y17, K00
C14, M10, y27, K00
pMS 282 + 10% K
414 415 660 195 454 453
Web Color 132653 C2C0B2 AAA89A 006699 780023 ECEAD8 E0DDC0
COLOR pALETTE: SuppORTING COLORS
Color Sample
4-Color C27, M00, y95, K55
C02, M00, y14, K03
C07, M00, y31, K13
C00, M22, y85, K11
C00, M04, y18, K00
C75, M100, y70, K15
C06, M08, y07, K00
pMS 5757 5807 5787 7407 7401 5115 @ 90%
5245
Web Color 62750B F5F5DF D8DCB0 E2BE31 FFF6DA 622C47 F3EBE8
*AmericanBanker.com blue
CONTACT INFORMATION
American Banker (AB) www.AmericanBanker.com
One State Street plaza, 27th Floor · New york, Ny 10004
VICE pRESIDENT, SALES John Del Mauro (212) 803-8846 [email protected] & BuSINESS DEVELOpMENT
ADVERTISING DIRECTOR Chris Driscoll (212) 803-8686 [email protected]
SENIOR MARKETING MANAGER Elizabeth Dyas (212) 803-8279 [email protected]
MARKETING MANAGER Deborah Davis (212) 803-8840 [email protected]
AD SALES, MID-ATLANTIC/NORTHEAST Robert A. Wagner (212) 803-8317 [email protected]
AD SALES, TEXAS AND MIDWEST Barry Cohen (847) 984-2108 [email protected]
AD SALES, SOuTHEAST James Baker (312) 983-6195 [email protected]
AD SALES, NORTHEAST John Fales (212) 803-8798 [email protected]
INTEGRATED SALES MANAGER JoAnne Kao (212) 803-8325 [email protected]
ONLINE SALES COORDINATOR Anand Moses (212) 803-8357 [email protected]
EDITOR-IN-CHIEF David Longobardi (212) 803-6050 or (917) 992-3504 [email protected]
DIRECTOR OF EDITORIAL DESIGN Debbie Fogel (212) 803-8229 [email protected] & pRODuCTION
EXECuTIVE DIRECTOR OF CREATIVE SERVICES Sharon pollack (212) 803-8489 [email protected]
CREATIVE DIRECTOR, EDITORIAL James Jarnot (212) 803-8815 [email protected]
CREATIVE DIRECTOR, MARKETING paul Vogel (212) 803-8832 [email protected]
SR. ART DIRECTOR, MARKETING Vicky Heinlein (212) 803-8591 [email protected]
ASSOCIATE pRODuCTION MANAGER Jonathan Miles (212) 803-8991 [email protected]
This graphic standard guide is the property of SourceMedia and may not be reproduced or distributed except by authorized personnel.
© 2008 SourceMedia
VERSION 1.0
GRApHIC STANDARDS GuIDE
STANDARD TypOGRApHy, pAGE LAyOuT AND DESIGN ELEMENTS
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American Banker is the leading information resource serving the banking and financial services community. The daily print edition of American Banker was first published in 1835. Its online counterpart has been live since 1996. Together, these resources set the agenda for a fast-changing industry, keeping a close eye on large and small institutions, tracking traditional and insurgent forces, parsing the business models of diversified and specialist players.
AmericanBanker.com, relaunched on October 1, 2007, is a complete information platform for banking professionals and the primary online destination for SourceMedia’s Banking Group. The site is organized into vertical market seg-ments and also contains the home pages of our sister publications U.S. Banker and Bank Technology News.
At the heart of AmericanBanker.com is our exclusive, market-leading coverage, includ-ing feature and analytical articles, data appli-cations, and special reports. This first-rate journalism, created by an award-winning edi-torial staff located in eight cities nationwide, is supplemented by a top-tier roster of informa-tion partners, such as Dow Jones Newswires, Bloomberg, pR Newswire, Accuity, Informa Research, SNL Financial, and Institutional Risk Analytics.
At a time when professionals are confronted with more news sources than they have time to digest, American Banker recognizes its responsibility to put information in context. To maintain this high standard, American Banker’s editors cultivate a close understanding of their readers’ interests and demands. Every story we select and edit is informed by this knowledge.
AuDIENCE
Every day, a high-level conversation takes place in American Banker and on AmericanBanker.com. When financial services CEOs speak, they speak to American Banker’s report-ers—not only because they value and respect our cutting-edge reporting and analysis, but because they value our audience. Time after time, industry strategists and decision-makers choose American Banker and AmericanBanker.com as a forum for their ideas and concerns.
