Improving Lead Generation for Colocation and Data Center Solutions (SlideShare)
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Transcript of Improving Lead Generation for Colocation and Data Center Solutions (SlideShare)
Improving Lead Generation for Colocation and Data Center SolutionsImproving lead generation through the
conversion process and premium content creation
Courtesy of SP Home Run Inc.
Premium content is the key to generating leads
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Premium Content Attracts visitors Converts leads Gated behind landing pages
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Capture Leads With: Call-to-actions Landing pages Forms Thank you pages
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Call-to-Action (CTA): persuasive button that entices audience to click
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Call-to-Actions Starting point for conversion
paths Lead to premium content Design for different stages
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Landing Page:page with a form to gather information about visitors
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Landing Pages Aim for 20%-40% conversion rate Include detailed forms Seek qualifying information
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Thank You Page:page to thank visitor and contains downloadable
content
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Thank You Pages Focus on prospect Use smart form technology Include social share buttons
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Are you ready to improve your lead generation
through premium content creation?
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Let us know in the Comments section below
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LEARN MORE
Attracting Data Center Clients: Step by Step
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