PRIMAR Sales Development Sales and... · PRIMAR Sales Development •Decrease by 4% from 2010 to...
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FREEDOM TO CHOOSE Operated by the Norwegian Hydrographic Service By Eva Hegland - Int. Account Manager PRIMAR Sales Development
Transcript of PRIMAR Sales Development Sales and... · PRIMAR Sales Development •Decrease by 4% from 2010 to...
FREEDOM TO CHOOSEOperated by the Norwegian Hydrographic Service
By Eva Hegland - Int. Account Manager
PRIMAR Sales Development
PRIMAR Coverage – ENC availability
10600
10800
11000
11200
11400
11600
9400
9600
9800
10000
10200
10400
10600
No. of ENCs
Sum of 2011 Sum of 2012 Sum of 2013
PRIMAR Sales Development
•Decrease by 4% from2010 to 2011
•Increase by 4% from2011 to 2012
•Jan-May 2012compared to Jan-May2013: 2% increase
•Decrease by 4% from2010 to 2011
•Increase by 4% from2011 to 2012
•Jan-May 2012compared to Jan-May2013: 2% increase
Sum of 2010 Sum of 2011 Sum of 2012
PRIMAR Licensing Development
250000
300000
350000
400000
450000
Num
ber o
f EN
Cs
Sum of2012
Sum of2013
0
50000
100000
150000
200000
250000
Num
ber o
f EN
Cs
Licensing Options
Sum of2013
Development of ENC users /vessels
6000
7000
8000
9000
10000
0
1000
2000
3000
4000
5000
6000
Sum of 2010 Sum of 2011 Sum of 2012 Sum of 2013
Sales development (number of ENCs)N
umbe
r of E
NCs
Norway Sweden France Denmark Finland Estonia Russia Poland UnitedKingdom
Germany
Num
ber o
f EN
Cs
Nations
Sales development (wholesale in USD)W
hole
sal i
n U
SD
France Norway Denmark Sweden Estonia Poland Russia Finland UnitedKingdom
India
Who
lesa
l in
USD
Nations
FREEDOM TO CHOOSEOperated by the Norwegian Hydrographic Service
By Eva Hegland - Int. Account Manager
PRIMAR Marketing Development
PRIMAR Marketing Plan
The plan focuses on promoting anincreased use of ENC’s by;
1. Encouraging wider ENC use2. Innovation and maintenance of
PRIMAR products & services3. Expanding ENC coverage4. Having competitive and flexible
licensing terms
The plan focuses on promoting anincreased use of ENC’s by;
1. Encouraging wider ENC use2. Innovation and maintenance of
PRIMAR products & services3. Expanding ENC coverage4. Having competitive and flexible
licensing terms
Encouraging wider ENC use
• Nurturing distributors– Distributor visits
• Acquiring knowledge– Attendance at seminars/conferences/exhibitions
• Increasing knowledge– Distributor´s own ’My page’ – the PRIMAR Portal– Sales kit– Press kit– Distributor seminar
• Nurturing distributors– Distributor visits
• Acquiring knowledge– Attendance at seminars/conferences/exhibitions
• Increasing knowledge– Distributor´s own ’My page’ – the PRIMAR Portal– Sales kit– Press kit– Distributor seminar
Innovation and maintenance of PRIMARproducts & services
• Innovation and product development– Continuous service improvement
• High level of service quality– Execute the customer survey
• Compliance with new standards– S-100/101 & S-63 1.1
• Innovation and product development– Continuous service improvement
• High level of service quality– Execute the customer survey
• Compliance with new standards– S-100/101 & S-63 1.1
Expanding ENC coverage
• Encouraging RENC membership– Speak at hydrographic conferences
– Attendance at IHO and other hydrographic conferences
– Stand at IHO exhibitions
• Encouraging RENC membership– Speak at hydrographic conferences
– Attendance at IHO and other hydrographic conferences
– Stand at IHO exhibitions
Having competitive & flexible licensingterms
• RENC-RENC harmonization– Joint licensing model
• Distributor agreement– Reflect today’s terms & conditions, services and prices
– Minimum sales commitment from distributors
• RENC-RENC harmonization– Joint licensing model
• Distributor agreement– Reflect today’s terms & conditions, services and prices
– Minimum sales commitment from distributors
Use of PRIMAR services?
PRIMAR WEB in the future...
• The new website will be updated on a regular basis and continue toevolve in order to reflect the changing needs of our partners andfuture development of the PRIMAR ENC service.
• Sign in services to be developed…
• PRIMAR Portal was released January 2013
• The new website will be updated on a regular basis and continue toevolve in order to reflect the changing needs of our partners andfuture development of the PRIMAR ENC service.
• Sign in services to be developed…
• PRIMAR Portal was released January 2013
Follow PRIMAR on Twitter
@PRIMAR_RENC
Follow PRIMAR on Twitter
@PRIMAR_RENC
