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Presentation by Ganesh Nayak, COO and Executive Director, Zydus Cadila

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Challenges for healthcare system Expectation of high quality healthcare Facilities and infrastructure High quality affordable medicines Demographic changes more people will require prolonged care Lifestyle changes Increased prevalence of chronic diseases (substantial part of overall healthcare costs) Rising healthcare costs

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Pharmaceutical spending Pharmaceutical spending, as % of total health spending Source: WHO statistics In developing countries drugs are largest household and second largest public expenditure for health

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How to control pharmaceutical spending? Generics are the key to reducing pharmaceutical expenditure by offering a low cost alternative to expensive Brands

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Generics Generics are pharmaceutical products that contain already marketed and well established drugs, they are Intended to be interchangeable with originator products Usually manufactured without a license from original manufacturer or originator Marketed after patent validity or any other market exclusivity of original product is over Marketed under a non-proprietary name (INN or other approved name) or under brand names (branded generics) Generics makes government or household spend less without any compromise on quality or safety Depending on the market prices of generics could be 30%-90% lower than originator products US even provides 180 days market exclusivity to a generic product that challenges an existing granted patent

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Role of Generics Source = UNAIDS, B. Samb, 2000 UN Drug Access Initiative Domestic production Accelerated access initiative Generic offers Introduction of generic products reduced cost of antiretroviral therapy by as much as 95% in just three years ??

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Emergence of India Unavailable (23) Sophisticated industry, significant research (10) Innovative capability (17) Active ingredients & finished products (13) Finished products from imported ingredients (84) No pharmaceutical industry (42) Source: UNIDO: The world's pharmaceutical industries. an international perspective on innovation, competition and policy. 1992 In early nineties India was recognized as an insignificant player in terms of pharma manufacturing capabilities

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Transformation in less than 10 years Unavailable (23) Sophisticated industry, significant research (10) Innovative capability (17) Active ingredients & finished products (13) Finished products from imported ingredients (84) No pharmaceutical industry (42) In less than ten years India is ranked at par with US, Japan and many European countries in terms of manufacturing and innovation capabilities but with an EDGE

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The Indian Pharma Evolution Phase II Government Control Indian Patent Act 1970 Process patents Drug prices capped Local companies begin to make an impact Phase III Development Phase Process development Production infrastructure creation Export initiatives Phase IV Growth Phase Rapid expansion of domestic market International market development Research orientation Phase V Innovation and Research New IP law Discovery Research 19701980199020002010 Phase I Early Years Market share domination by foreign companies Relative absence of organized Indian companies

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The Indian advantage Large skill base Experts in process chemistry Long history of reverse engineering Vast talent pool Sheer number of scientists Motivated & English speaking Large number of trained Indians returning home from North America and Europe Unmatched cost competitiveness Lower cost of infrastructure and skilled manpower Vertical integration

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The Indian advantage Strong local industry Growing expertise with international regulatory compliance High quality manufacturing with abundant capacities Speed Very strong entrepreneurial spirit Hungry for growth and recognition Quick learners and fast movers Availability of capital Stock market has seen unprecedented growth in the last decade Continues to be bullish on the pharma industry

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India - Value proposition Process chemistry skills Vast talent pool Lower costs World class manufacturing base Globally harmonized regulations InnovationQuality PriceCompliance This is how the India Advantage transforms into four critical components of value proposition for the customer INNOVATION. QUALITY, PRICE and COMPLIANCE"

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India - Building capabilities Values in US$ Mio Source: Company Reports, CLSA Asia Pacific Capex Net Fixed assets Indian companies have taken combined total capex of over US$2.60 Bn between FY05 and FY09 The net fixed assets have grown by about 50% to US$1.6 Bn between this period Most of the capex have been in USFDA approved plants in anticipation of huge generic opportunity India has the highest number of USFDA approved plants outside US Low cost manufacturing and huge capacities are likely to put severe pricing constraints Capabilities are being built across the spectrum of dosage forms Huge investments in building USFDA plants Highest number of USFDA approved plants Source: USFDA, Internal Analysis, Industry Reports

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India - Building capabilities Annual Cumulative Number of API facilities approved between 2000 and 2009 quadrupled More than 170 API facilities approved by USFDA existed till 2009 Number of these projects were backward integration projects High Backward Integration Capabilities Gaining dominance in global API business by filing almost 40% of all DMFs filed with USFDA (share of only 2% in 1996) Cumulative filings at the end of 2009 stands at 1200 and significant number of filings have happened till date Largest number of DMF filings DMF Filings from India % of total filings Source: USFDA, Internal Analysis, Industry Reports

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India - Building capabilities Source: USFDA, Internal Analysis, Industry Reports Significant increase in the number of companies directly filing ANDAs Each company has been filing around on an average 18-20 ANDAs every year including niche dosage forms Host of these companies are vertically integrated and have strong domestic business to manufacturing scale More companies entering global markets ANDA Filings from India % of total filings Indian companies are filing close to 250 ANDAs compared to 30-40 in 2001 (this is 32% of total filings with USFDA) Many of these filings are for niche dosage forms where Indian companies had not be traditionally strong Large contribution in ANDA filings

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India - Leading pricing revolution BrandGenericCompany US Price (US$ per unit) per unit Indian Price (US$ per unit) Indian Price as % to US Price Lipitor Zocor Norvasc Celebrex Zyprexa Paxil Vioxx Zoloft Pravachol Fosamax Atorvastatin Simvastatin Pfizer Celecoxib Olanzapine Paroxetine Rofecoxib Sertraline Pravastatin Alendronate Pfizer Merck Pfizer Eli Lilly Glaxo Merck Pfizer BMS Merck 3.10 3.80 1.30 2.40 8.30 2.44 2.47 2.21 2.50 15.3 0.35 0.11 0.18 0.24 0.11 0.26 0.33 0.70 11.30 9.30 8.50 4.60 2.10 9.90 4.40 11.90 13.20 4.60 Indian drug prices are lowest in the world Source: CLSA Asia Pacific-Markets

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India - Where the cost advantage comes from? Cost advantage extends well beyond labour cost Cumulative impact (costs are lower by 30%-40%) Upfront capital costs of setting up a project 25%-50% lower than in other developed markets Easy access to locally fabricated cost effective equipment High quality technology & engineering skills Continuous process improvement by the Indian companies due to highly competitive local market and low pricing This Achieved through either an efficient manufacturing process or through better yields Huge talent pool of scientists and skilled workforce available Average labour costs are approximately one-fifth of costs in developed countries Quality at par with the international standards Cost of developing an ANDA is lower due to lower input costs and lost cost of scientific & intellectual capital Cost of filing DMFs and ANDAs is 50%-60% lower than in US, Europe and many other regulated markets Capital Efficiency Filing Costs Process Engineering Manpower Costs

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Product development costs - A case example R&D spend on Generics (US$ Mio) Teva Mylan Alpharma Ranbaxy 247 69 81 39 ANDAs Filed Spend/ANDA (US$ Mio) Dr.Reddys33 Zydus Cadila17 53 17 10 29 14 12 4.70 4.10 8.10 1.30 2.50 1.40 Source: Annual Reports, CLSA Asia Pacific-Markets Indian companies spend significantly lower than amount their global counterparts in developing ANDAs due to lower upfront capital investments in building R&D infrastructure and low cost talent pool of high quality scientists Indian companies can derive good returns even on products where market size is small and not of much interest to larger companies (this is evident from increasing trend to file DMFs for off- patent products

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India Presence across value chain Chemicals & intermediates Commodity bulk actives High end APIs Commodity Generic Formulations Specialty Formulations NDDS NCE Indian companies have strong presence across the pharma value chain thus increasing scope of areas where India advantage can be successfully leveraged Contract manufacturing and outsourcing of the APIs and commodity generics is attractive option to leverage costs advantage of Indian companies Product development & marketing alliances, custom synthesis, contract research and clinical trails are good options to leverage both cost and skills Leverage Costs Leverage Skills

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Thank You