Europas Awards Slide Deck

April 2014

What we do

Learn Languages Online & Mobile

We take language learning seriously – so that you can take it easy

Synchronisat ion

Accessibility Across All Platforms

Synchronisat ion

Mobile usage impressive

• 1.5 m illion downloads per month - 25 million total

• 50% of all Babbel users are already mobile

• #1 grossing edu app in Google Play worldwide (2014)

• #3 grossing edu publisher in App store worldwide (2014)

• Average rat ing above 4.0 s tars across platforms

Management

Management Team

Markus Witte

Chief Executive and Co- Founder

Lorenz Heine

Chief Innovation Offi cer and Co-Founder

Thomas Holl

Chief Technology Offi cer and Co-Founder

Boris Diebold

Vice Pres ident of Engineer ing

Stephan Sefarth

D irector Custom er Serv ice

Arne Gerdes

Director of Product

Annabella Da Encarnacao

D irector of Perform ance Marketing

Alexis Hue

D irector of International Grow th

Miriam Pleiniger

D irector of D idactics

Florian Unger

D irector of Com m unica tions

Markus Corallo

Chief O perations Offi cer

Business Model

subscription-based service (5 – 10 € per month)

attract users to test the service offering (for free)

convert them into subscription users (1, 3, 6 & 12 months)

offer ever-growing content in relevant languages

offer more possibilities (e.g. more devices) to access the learning content

Milestones

Company Milestones

Aug '07companyregisteredin Berlin

Jan '08public betalaunched

Jul '08series Anfi ancinground

& 80k users

Aug '09additional fundingfrom EU program

as "silent partnership"

Nov '09business modelchange & Babbel 2.0& 500k users

Apr '10iPhone apps release& 2 new languages

Jun '114 new languages

& pro tfi able business

& 1.4 m users

Apr '12Android apps

released& 5m users

Oct '12Windows 8 apps

released

Mar '13Windows Phone 8

apps released& series B

nfi ancing round& 2 new languages

& 16m users

pivotal change

Jan '14Number of

customers tripled in the last 12 months,1300+ new users

every hour

Aug ’13 New board member & key management

players Aug-Nov

Sept '13Cross-platform learning Apps

incl. newiOS 7 interface

for iPhone

Business Model

Business Model

• The direct user is the buyer

• Subscript ion- based: customers pay between €5 and €10 monthly per learning language

• Subscript ions are cross- platform, sold on the web, via the Apple App Store and through Google Play

April 2014

See for yourself…

www.babbel.com

Florian UngerDirector of Communications

funger@babbel.comTel: + 4930 779079 453Mo: + 49151 64 96 1736