Case Study on NokiaSubmitted To:

Mis Anumeha Jha

Submitte By:

Ranjan Kishore A-24

Mohd Shariq A-25

Shikar Verma A-26

Chandan kumar A-27

Navjot Kaur A-28

CONTENT

OBJECTIVE OF THE STUDYMISSION & VISION STATEMENT OF NOKIASTRATEGIC OBJECTIVE OF NOKIAINTRODUCTION OF NOKIASWOT ANALYSIS OF NOKIAPESTLE ANALYSIS OF NOKIAPOTER’S MODELS OF NOKIABCG MATRIX FOR NOKIASUGGESTIONCONCLUSION

OBJECTIVE OF THE STUDY

To enhance knowledge about the Nokia company.To enhance knowledge about the strategic

Management.To know Strategic Objective of Nokia Company.To know about SWOT, POTER’S, & BCG Matrix

analysis

MISSION & VISION STATEMENT Everyone has a need to communicate and share. Nokia

helps people to fulfill this need and we help people feel close to what matters to them. We focus on providing consumers with very human technology – technology that is intuitive, a joy to use, and beautiful.

We are living in an era where connectivity is becoming truly ubiquitous. The communications industry continues to change and the internet is at the center of this transformation. Today, the internet is Nokia's quest.

STRATEGIC OBJECTIVE OF NOKIA

Irresistible solution and vibrant ecosystem.Direct and continuous consumer relationship.Providing best devices.Creating relevant and person alized services.Target 300 million people using their smart services by

2010.Broadening their device base will grow their business.

INTRODUCTION OF NOKIA

Nokia is a Finland based company, incorporated in 1967.Nokia started of as a pulp, rubber and cable manufacturing

company to a major manufacturer of mobile devices.It’s the leading manufacturer of mobile devices.Nokia offers a wide range of mobile devices with the

experience in music, video, imaging, gaming and a lot more.It also provides the services for network operators.Company recorded revenues of 41,121 Million in 2009 about

20.3 % increase from 2008.

Company offers its products in 150 countries. Its HQ is in Espoo, Finland and employees about 68,500 people . Other company of Nokia are in China , Hungry , Germany , Korea and India.

Product Of Nokia

SWOT ANALYSIS OF NOKIA

Strengths• Durability• Long battery life• User friendly• Global Expansion• Brand loyalty• Market leader• Brand awareness• Brand position• Presence of market

Weakness

• Low voice quality• Less stylish• Heavy sets• Market skimming prices of high sets• Not good at software• Slow to adopt new ways of thinking

Opportunities

• Mobiles with computer window• New growth markets• Huge loyal customer base• Increase their presence in the CDMA• Well designed and styled sets

Threats• China mobiles• Orange, Vodafone and many other operators are

globally selling their own brands of phone.• Rapidly changing industry• Threats of entry form new players Microsoft might• Country situation

PESTLE ANALYSIS OF NOKIALegal constraints must be taken into account.The govt bodies in the U.K have introduce new law.New law from various country.Ethical code and this can govern behavior and business

conduct.Some un-ethical practices against the law.Consideration to new technology.Competitors are more advance then the Nokia.

Porter’s Five Forces

BCG Matrix

?

Mar

ket G

row

th R

ate

Relative Market Share

N –series

Xpress music

Entry level Classic series N-gage series

Premium series E-series

Suggestion After reading the case we got that the Nokia is a great brand, the consumer are

great aware about that brand, it is presence across 150 countries. The position of the Nokia in the world is probably one of the top most company in the world. We suggest some point:

Largely availabilityGreater network coverageEasily repairedChangeable body casingUpdating softwareOnly dealing in mobilesDiversify his business in other sector

Conclusion

The Nokia is a brand for Nokia company and its followers.

It will sell very well indeed simply because it has great

space for a relatively reasonable price.

So we say that over all performance of the Nokia company

is very good. Company do something for his customer. And

only wants to make positive relationship with the customer.

33% market share still the largest cell phone vendor by far,

with double the market share of nearest competitors.

THANKSFor listening