A

Presentation

ONNokia: The Brand and its Future in India

By

SAMEER AGGARWAL

MBA: 2nd semester (2009-2011)

SIDDHARTH INSTITUTE OF MODERN MANAGEMENT

India holds the distinctionof being the second

largest marketfor the company globally

Nokia startedits

India operations in 1995

HISTORY OF NOKIANokia is a Finland based company, incorporated in 1967.

Nokia started of as a pulp, rubber and cable manufacturing company to a major manufacturer of mobile devices.

It’s the leading manufacturer of mobile devices.

Nokia offers a wide range of mobile devices with the experience in music, video, imaging, gaming and a lot more.

It also provides the services for network operators.

Company recorded revenues of 41,121 Million € in 2007 about 20.3 % increase from 2006.

NOKIA STRATEGYExpand Mobile Voice

Drive Consumer Multimedia

Bring Extended Mobility to Enterprise

WHY NOKIA IS ON TOP?Bold Strategic IntentInnovation Through Value ChainFlat OrganizationGlobal R & D NetworksCustomer Focus

NOKIA IN INDIANokia started its operations in India in 1995.Nokia merged with Siemens including

handsets and network infrastructure.In 2004, it was chosen for ‘the most

respected consumer durables company’ by Business world.

In 2005, Nokia was recognized as the ‘Brand of The Year’ by the CII for being most preferred by the customers.

First mobile phone call

Saare Jahaan Se

Acchha, first Indian

ringtone

First Camera phone (Nokia

7650)

First phone with Hindi

menu (Nokia 3210)

Nokia manufacturing

plant in Chennai

Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia

phones

First Made for India phone,

Nokia 1100

Local UI in additional

local language

First vernacular

news portal

1995 19982000

20022003

2004

20052006

2007

StrategyWinning Rural market

Started rural van project, 2 years backShowcase solutions, use of mobile technologyNine regional language supportNokia life tools - Agriculture, EducationTie ups with various organizations

* MSAMB * Reuters market light * Madison research * Various NGO’s

COMPETITORS OF NOKIA

Great quality music-Walkman series

Superb Picture quality-Cyber shot

Product lacks innovation

Superior display quality

Costly

Less durable

Most trusted brand in cellular phone communication

High end internal Features.

Market Share

0

10

20

30

40

50

60

Nokia LG others

Industry Outlook3-5 years In India

• Number of high-end mobile phone users will grow five times in the next three years

• Size of the handset market in India will increase to 150 million in 2010-11 from 130 million last fiscal

• Size of data service-enabled phones have touched 25 million in three years from five million in 2008-09

• Demand for feature-rich handsets selling at a price range of Rs 5,000 to Rs 12,000 will continue to grow

SWOT ANALYSISSTRENGHTS

The Leader in the IndustryA very strong R&D Unit.Strong Financial Backing.Great features of Nokia Handsets.Strong Customers Relation.

WEAKNESSHeavy in weight ( Most

Models ).Expensive than other competitors.Big in Size ( Difficult Handling )

OPPOPTUNITIESTargeting right customers at right

time. Increase their presence in the CDMA market.Entering in the 3G market.Can increase their Growth rate by reducing their profit ratio.Tax Reduction

THREATSStrong Competition.Saturation in Current MarketChallenges of Continuous Technological Development.

CONCLUSIONIt is providing huge variety of services to all

class of people.Nokia is the most preferred brand among all

the companies because of:- Wide Range of mobile handsets Price that suits to all category of people Customer satisfaction After sale service Market position Features

Thank

You…