PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold,...

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Transcript of PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold,...

Page 1: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 2: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 3: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 4: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 5: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 6: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 7: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 8: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 9: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 10: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 11: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 12: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 13: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 14: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 15: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 16: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 17: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 18: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 19: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 20: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 21: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 22: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 23: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 24: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• What are the best keywords to optimise

• Find highly relevant keywords

• Use the AdWords Keyword Tool

Page 25: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• What are the best keywords to optimise

• Find highly relevant keywords

• Use the AdWords Keyword Tool

Page 26: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• What are the best keywords to optimise

• Find highly relevant keywords

• Use the AdWords Keyword Tool

Page 27: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• Page Title (Meta Title)

• URL

• Meta Description

Page 28: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• Optimise for Keywords

• Follow Best Practice Guidelines

• MOZ Beginners Guide to SEO

Page 29: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• Headings

• Internal Links

• Bold, Underline, Italics

• Alt Tags

Page 30: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• Faster the better

• Tell your web developer you want both desktop and mobile load times as fast as possible

• Aim for less than 3 seconds

Page 31: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• Facebook

• Instagram

• Twitter

• Pinterest

• LinkedIn

• Snapchat

• YouTube

Page 32: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• Directories, Social Pages

• Partners, Suppliers & Industry Bodies

• News & Public Relations

Page 33: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• Google Analytics

• Look for increasing organic visitors

• Look for increasing goal completions

• Engage a professional SEO company

Page 34: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 35: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 36: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

$0/mth

$100,000/mth

$200,000/mth

$300,000/mth

$400,000/mth

Start Year 1 Year 2 Year 3 Year 4

Revenue Linear (Revenue)

Page 37: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 38: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• What are the SEO tasks that you perform?

• How do you decide what tasks to perform?

• Who performs the tasks? Is it the person you speak to or someone else?

Page 39: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• How do you invoice for your SEO work?

• By the hour?

• By the project?

• Are there any lock in contracts?

• Are there any guarantees?

Page 40: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• How many staff?

• How many clients?

• How many clients does an account manager look after?

• Can I speak to 3 clients as references?

Page 41: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• Do you do Black Hat SEO?

• How do you stay up to speed with the latest SEO tactics?

• What happens if after 4 months I'm not getting any new business or enquiries - what happens then? How do I cancel?

Page 42: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 43: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

• Everything recommended in the setup

• Write content

• Build directory links

• Look for other website links

• Improve your website speed

• Find an SEO agency

Page 44: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer
Page 46: PowerPoint Presentation · • MOZ Beginners Guide to SEO • Headings • Internal Links • Bold, Underline, Italics • Alt Tags • Faster the better • Tell your web developer

www.instagram.com/alphadigitaloz/

www.linkedin.com/company/alpha-digital/

www.facebook.com/AlphaDigitalOz

www.alphadigital.com.au

[email protected]

07 3040 9988

Suite 1.06, Level 1, 100 Collins

Street, Alexandria, NSW, 2015

Level 4, Z1 The Works, 34 Parer

Place, Kelvin Grove QLD 4059