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Table of Contents

Introduction

04

Section 1: LinkedIn Marketing Basics

Chapter 1: What Is LinkedIn All About? 07

Chapter 2: What Is LinkedIn Marketing? 09

Chapter 3: How Can LinkedIn Marketing Help Your Business In 2018? 13

Chapter 4: Shocking LinkedIn Marketing Facts To Consider 17

Section 2: LinkedIn Marketing – Step by Step

Chapter 5: LinkedIn Walkthrough

Chapter 6: Creating A Company Page For Marketing

Chapter 7: Creating And Sponsoring A Company Update

Chapter 8: Using The Campaign Manager

Chapter 9: Creating Your First LinkedIn Ads Campaign

Chapter 10: Creating “Text Ads” And “Sponsored InMail” Ads

Section 3: Advanced LinkedIn Marketing Strategies

Chapter 11: Collecting Leads With Sponsored InMails

Chapter 12: Creating A Group To Build A LinkedIn Mailing List

Chapter 13: Using The LinkedIn Insight Tag

Chapter 14: Integrating Your Business Website With LinkedIn

Chapter 15: Top LinkedIn Marketing Tactics For Businesses In 2018

Chapter 16: Top LinkedIn Content Marketing Strategies In 2018

Section 4: Additional Tips to consider

Chapter 17: Do's and Don’ts 25

Chapter 18: Premium tools and Services to consider 28

Chapter 19: Shocking Case Studies 30

Chapter 20: Frequently Asked Questions 32

Conclusion 34

Top Resources 35

Special Offer 36


Introduction:

Welcome to the latest and very easy to apply “LinkedIn Marketing 2018”

Training, designed to take you by the hand and walk you through the process of

getting the most out of LinkedIn Marketing, for your business, in 2018.

I’m very excited to have you here, and I know that this will be very helpful for

you.

This exclusive training will show you step-by-step, topic by topic, and tool by

tool, what you need to know to dominate LinkedIn Marketing, in the easiest way

possible, using the most effective tools and in the shortest time ever.

This training is comprised of 20 chapters organized into 4 sections. This is exactly

what you are going to learn:

Section 1: LinkedIn Marketing 2018 Basics

In Chapters 1 through 4, we’ll talk about:

✓ What Is LinkedIn All About?

✓ What Is LinkedIn Marketing?

✓ How Can LinkedIn Marketing Help Your Business In 2018?

✓ Shocking LinkedIn Marketing Facts To Consider

Section 2: LinkedIn Marketing in 2018 - Step by Step



✓ LinkedIn Walkthrough

✓ Creating A Company Page For Marketing

✓ Creating And Sponsoring A Company Update

✓ Using The Campaign Manager

✓ Creating Your First LinkedIn Ads Campaign

✓ Creating “Text Ads” And “Sponsored InMail” Ads

Section 3: Advanced LinkedIn Marketing 2018 Strategies


✓ Collecting Leads With Sponsored InMails

✓ Creating A Group To Build A LinkedIn Mailing List

✓ Using The LinkedIn Insight Tag

✓ Integrating Your Business Website With LinkedIn

✓ Top LinkedIn Marketing Tactics For Businesses In 2018

✓ Top LinkedIn Content Marketing Strategies In 2018

Section 4: Additional Tips to consider


✓ Do's and Don'ts

✓ Premium tools and Services to consider

✓ Shocking Case Studies

✓ Frequently Asked Questions


Well, it’s time for you to start getting the most out of LinkedIn Marketing in

2018, on behalf of your Business.

I know you'll love this training.

Your Name


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2018 Success Kit”: The Videos, Audios, PDF Guide, Report

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Section 1 LinkedIn Marketing Basics


Chapter 1: What Is LinkedIn All

About?

LinkedIn is a social networking service

for professionals. As a social media

platform, it is designed with features

that are geared towards business-

oriented users, especially human

resources staff, job seekers,

employers seeking to grow their

companies and graduates.

LinkedIn is a lot like any other social

media platform, allowing people to join in for free and create their social

profiles. What makes LinkedIn different is that its social profiles are designed to

highlight career and organizational information.

The type of information that you are most likely to find on a LinkedIn profile

includes professional and work skills, employment history, and education.

Contacts on LinkedIn are called “connections”, which gives a professional tone

to user interactions.

These “connections” are what draws people and businesses to LinkedIn, as they

allow its members to connect with others on a professional level.

User-generated data on profiles such as job titles, geographical locations,

skillsets, and industry help connect job seekers with employers. Because of this,


members have been able to use their profiles as resumes to find their dream

jobs!

LinkedIn is also regularly used as a

great educational resource. Industry

leaders and entrepreneurs use th eir

profiles and other community-driven

tools such as “Groups” to share their

expertise in their respective fields.

Because of this, LinkedIn has

increasingly become a great repository of professional information.

It also happens that LinkedIn is a great platform for marketing and for driving

business. A highly targeted audience of business-to-business consumers and

decision makers is waiting to learn about your brand there! So what else can

LinkedIn bring to the table? Tune in to our following chapter to find out!


Chapter 2: What Is LinkedIn

Marketing?

Hey there friends! 2018 has been a year of fast developments in digital

marketing, and LinkedIn is part of that reality. In fact, we’re pretty sure that

LinkedIn will be this year’s top social media success story.

Not only will this year mark LinkedIn as the newest “must use” platform for

marketers, but also the best site for businesses to communicate and drive action

with other businesses. And the answers as to why we know this will be the year

of LinkedIn marketing is in the marketing services offered by the platform.

Company Pages

“Company Pages” are

LinkedIn’s answer to

Facebook “Fan Pages”, and

they will allow you to establish

your brand’s presence, for

free, so you can attract

followers and build awareness

through relevant content.


LinkedIn Ads

“L inkedIn Ads” is the platform’s

native advertising solution. It

provides you with an easy to use

advertising dashboard called the

“campaign manager”, which will

allow you to create, measure,

and optimize all your advertising

campaigns from a single place.

What’s more, the “LinkedIn Ads” platform offers you a streamlined selection of

adverts, which includes “sponsored content” ads to promote your content in

the LinkedIn feed, “Sponsored InMail” ads to promote personalized messages,

and “text ads”, in case you’re looking for an affordable pay-per-click solution!

Video Marketing

Video marketing is new to the LinkedIn

platform, which now supports video posts up

to 10 minutes long. The platform’s algorithm

promotes video posts over other types of

content, mainly because video posts get

shared 20 times more than non-video posts,

which again makes a great case of video as the

ideal media to deliver your marketing message.

There are other equally shocking facts about LinkedIn video marketing. For

example, 75% of business executives on LinkedIn watch work-related videos on

the platform on a weekly basis, and it has been found that mobile-optimized


video content performs better when it comes to promoting company activities

such as product launches and events.

The Audience Network

The LinkedIn Audience Network is the

network of websites and third-party

placements that serve LinkedIn ads

outside of the LinkedIn network, and it

allows marketers to reach LinkedIn

members beyond the news feed.

The introduction of the Audience

Network has proven successful so far, providing marketers with an average 13%

increase in unique impressions and a whopping 80% increase in clicks!

Matched Audiences

“Matched Audiences” is an integral part

of the LinkedIn Ads platform, and it

provides marketers with three types of

targeting criteria. The first targeting

criteria is “Retargeting”, which allows you

to retarget visitors to your website.

The second targeting criteria is “Account Targeting”, which allows you to target

key decision makers in specific companies or industries. The third targeting

criteria, “contact targeting”, allows you to target decision makers using existing

email addresses or information imported from “Customer Relationship

Management” databases.


Lead Gen Forms

Lead generation has always been a

field in which LinkedIn excels at, with

over 93% of business-to-business

marketers confirming that the

platform is the best website to create

leads.

That’s because the platform uses “Lead Gen Forms”, which do not require

members to sign up through a common contact form. Instead, it simply requires

them to click a “submit” button that automatically inserts all their info.

As you can see, LinkedIn Marketing is all about making marketer’s lives easier.

Tune in to our following chapter to find out how LinkedIn Marketing can help

your business in 2018!


Chapter 3: How Can LinkedIn

Marketing Help Your Business In

2018?

Hey there everyone! We’re just

getting started, but we’re pretty sure

that you probably didn’t know much

about LinkedIn outside of it being that

social network that you weren’t sure

how to use. That is because, up until

recently, LinkedIn was kind of a very

niche social networking site.

Yes, it already had an established audience and a native advertising platform,

but it wasn’t until 2016 when Microsoft bought it for $26 billion that it really took

off. We’re talking from a digital business’ standpoint, of course, as Microsoft’s

acquisition was what really pushed the company towards aggressively

developing its business-oriented services.

Now the company is fully committed on capitalizing its audience, which sits at

500 million users as of this date. Now, one important thing to note is that, even

though only a quarter of those users are active monthly users, the company

already knows who it is targeting with its marketing services: business-to-

business consumers.


This is an audience made of people

and organizations that are always on

the lookout for new business

opportunities, where you will find

major companies, thought leaders,

industry influencers, and recruitment

agencies. That means by using

LinkedIn for business is both easier for everybody and more likely to provide you

with positive results.

Due to the type of people in its audience, data such as educational history,

professional history, location and interests make LinkedIn a more valuable and

more efficient customer acquisition platform than the majority of social media

networks.

The quality of people in its audience is likewise higher than most. Half of college

educated Americans are part of LinkedIn’s audience, and 45% of LinkedIn users

have household incomes of over $75,000 a year. That means that you can use

LinkedIn to reach more educated and high earning customers.

On top of that, you’ll realize what a powerful platform LinkedIn really is once

you start using it to achieve specific business objectives such as generating

leads, driving website traffic, and building brand awareness.

Growing your business on LinkedIn won’t be limited to generating leads,

acquiring business-to-business customers and driving online sales, because

LinkedIn also has a host of business solutions that will allow you to take

organizational growth efforts to the next level.


Talent Solutions

LinkedIn’s own hiring solution is

the perfect way to attract the

best talent and recruit

candidates from the world’s

largest talent pool. Using the

power of the LinkedIn network

you will be able to post jobs, to source active and passive talent, and to

showcase your unique organizational culture.

Marketing Solutions

Develop your brand, increase your

visibility and generate leads with

LinkedIn by targeting the world’s

largest professional market.

Sales Solutions

You can use LinkedIn to power your

social selling efforts by finding leads

and closing deals using the platform’s

“sales navigator”, which will help you

to easily qualify prospects and

decision makers, to understand their

needs, and to engage them with personalized outreach.


Learning Solutions

Hone your business skills and develop

your talent with personalized e-

learning solutions provided through

the LinkedIn platform.

Awesome, right? But there’s a lot

more to learn about LinkedIn, so tune

in to our following chapter so we can

show you some shocking LinkedIn marketing facts to consider!


Chapter 4: Shocking LinkedIn

Marketing Facts To Consider

✓ The numbers are in: Over 500

million people use LinkedIn. Of

those, more than 260 million

use LinkedIn each month, and

40% of them log in to the

platform every day. (source)

✓ LinkedIn is mostly used by the

middle and upper classes. 75% of LinkedIn members make more than $50,

000 a year, 44% make more than $75,000 a year, and over 41% of

millionaires use LinkedIn. That’s every business’ dream target audience!

(source)

✓ With more than 9 billion content impressions every single week, LinkedIn

is simply one of the top content distribution channels you’ll find. That is

why 91% of marketing executives regard LinkedIn as the top place to find

quality content. (source)

✓ Currently, more than 50% of traffic to business-to-business websites

comes from LinkedIn, which can be attributed to over 45% of LinkedIn

readers holding upper positions within their organizations. (source)

✓ More than 43% of marketers say that they have sourced at least one

customer from LinkedIn. (source)

http://www.adscode.com/social-media/infographic-linkedin-facts-stats-2018/




https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2017/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin


✓ Potential customers consume

at least 10 pieces of content

before making a purchasing

decision, which means that you

should factor in a content

series into your marketing

campaigns, as it is unlikely for most leads to convert at first try. (source)

✓ LinkedIn is the most used website among “Fortune 500” companies, or

the largest American corporations by revenue on any corresponding fiscal

year. This fact alone is further evidence that LinkedIn is the best place to

grow business-to-business relationships. (source)

✓ LinkedIn generates three times more conversions than Twitter or

Facebook. This means that LinkedIn’s 2.74% visitor-to-lead conversion rate

is the highest, and that’s because potential leads landing on your website

through LinkedIn are more qualified and willing to make a purchase.

(source)

✓ 92% of business-to-business marketers are now including LinkedIn into

their content marketing mix. If you want to build brand awareness

through thought leadership, then posting your content on LinkedIn is

your best bet. (source)

✓ 38% of business-to-business marketers say that LinkedIn generates

revenue for their businesses and the businesses that they promote. If that

sounds like a mildly average number of marketers, consider that that’s 1 in

every 3 business-to-business marketer.


https://foundationinc.co/lab/b2b-marketing-linkedin-stats/




If you’re still not convinced, then

consider that those results are

three times more than on Twitter,

four times more than on Facebook,

and 19 times more than on

Instagram. Better yet, those

marketers generating revenue through LinkedIn were able to identify

where their revenue was coming from, whereas marketers on other

platforms could only guess! (source)

✓ Decision makers pay more attention to their LinkedIn “InMail” inboxes

than to their actual business email inboxes. That might be because their

email inboxes are constantly bombarded with emails that they will never

open, while their “InMail” inboxes are focused. That may explain why a

company was able to generate a response rate 11 times greater from

promoted “InMails” than from email campaigns! (source)




Section 2 LinkedIn Marketing – Step by

Step


Access The Full Training Below




Section 3 Advanced LinkedInMarketing

Strategies


Section 4 Additional Tips to

consider


Chapter 17: Do's and Don’ts

Do’s

Keep Your Company Page Professional

Using your company logo, adding a branded cover image,

keeping it up to date and posting regularly with images and

videos is the best way to drive positive impressions.

Optimize Your Company Page For Search Engines

Include highly targeted keywords in the “About” section of

your company page. It is indexed by Google, and it can help

your company page to rank well and to attract visitors to your website.

Be Upfront

State your intentions when contacting prospective leads

through sponsored correspondence. These are people that

are short on time, so make sure to show them that your communication is

results-oriented.

Be Authentic

Use a personalized, one-to-one tone when communicating

with potential leads, be it through direct messaging or

sponsored InMails, and strive to offer a unique perspective on topics.

Mix Paid With Organic


Prepare to engage with your leads after they respond to your ads. Participate in

groups and share your brand’s perspective on trending topics. Find ways to

expose members to your brand until it becomes a household name.

Use It For Research

LinkedIn can be an amazing research tool if you use it right.

The home page feed, the search feature, and the “news and

conversations” box are great ways of staying current with industry trends.

Don’ts

Don’t Focus Your Message On Selling

Don’t focus your company message on selling your product or

service. Focus instead on telling the story about your products

or services, and about how they have helped others to find a

solution to very specific needs.

Don’t Sell On Groups

Don’t try to promote your products or services on groups, or

you will get banned. Instead, join groups to share your

knowledge about the group’s topic without mentioning your

products or services.

Don’t Be Robotic

Make sure to humanize your brand with a friendly tone and

humor. Personalize a unique, recognizable “company voice”

and make your message sound like if it was being said like a

human!


Don’t Go Out Of Context

LinkedIn is not Facebook or twitter, so make sure to avoid

posting memes, selfies, or personal stuff. You can be

humorous, but within LinkedIn standards of professionalism!

Don’t Spam

Avoid sending the same InMail message to multiple people

without first selecting the appropriate targets for your

campaign. That’s spamming, and you should avoid it at all

costs.

Don’t Neglect Older Updates

Visitors of your company page are very likely to scroll down

your timeline to check your older content, so make sure to

regularly check older posts for broken links and outdated

information.


Chapter 18: Premium tools and

Services to consider

Crystal

“Crystal” is a social

personality platform that

allows you to review LinkedIn

profiles as well as premium

accounts to provide you with

insights into any particular

member’s personality.

By providing you with information about a potential lead such as when someone

is a quick decision maker, or when someone prefers to review and plan before

making a decision, it will help you to communicate in a more appropriate manner

with potential clients and future business partners.

LeadFuze

LinkedIn’s biggest advantage is also

its greatest challenge to marketers.

With a 500 million people user

base, it can be difficult to use it to

collect leads efficiently. That’s

where “LeadFuze” comes into play.

https://www.crystalknows.com/

https://www.leadfuze.com/


“LeadFuze” is a social prospecting tool that will allow you to quickly create lists

of leads and target accounts with a simple LinkedIn search. It will also provide

you with contact information such as emails and phone numbers to make the

sales process faster!

Salestool

“Salestool” is a prospecting and

lead generation software that will

allow you to import lead lists from

LinkedIn to Excel documents for

easy access. The software will also

allow you to personalize outreach

messages that you can then send to the leads in your Excel lists!

eLink Pro

“eLink Pro” is a LinkedIn

marketing automation tool

that will help you attract new

clients on autopilot. What this

web-based tool does is to

automatically visit up to 800

LinkedIn profiles daily on your behalf. Most of the profiles that you visit will visit

you back, which means that your professional information as well as your

company pages will get more exposure!

https://salestools.io/

https://elink-pro.com/


Chapter 19: Shocking Case Studies

Stones Corner Hotel

The “Stones Corner Hotel” is a rustic-

chic pub and bistro restaurant located

in Australia.

Objective: The venue’s management

wanted to increase brand awareness

and loyalty among business-minded

individuals.

Strategy: Management headed to LinkedIn, where they created a post update

to ask followers to name their newest addition to the restaurant’s menu: a

layered burger. The update was accompanied by the corresponding photo of the

burger.

Results: The update generated an enormous boost in engagement, with 2,500

likes and 8,000 comments within 23 days!

American Express

“American Express” is a

multinational finances

corporation mostly known for its

credit card services.

Objective: The company wanted

to break the barrier of content

https://oursocialtimes.com/linkedin-marketing-5-businesses-that-got-big-results-with-zero-spend/



overload on social media to re-engage its target audience.

Strategy: The company partnered with the “Global Business Travel Association”

to produce a research report targeted at business travelers. Then it repurposed

the report’s content to produce a series of blog posts and infographics to be

published on LinkedIn.

Results: By focusing on producing and sharing quality content, “American

Express” was able to increase engagement by 100% on LinkedIn!

MPi

“MPi” is an automotive

software supplier company that

specializes in auto

performance.

Objective: The automotive

software company needed to

promote an upcoming webinar.

Strategy: They created a number of blog posts that previewed the webinar

content to invite readers to pre-register, then they joined groups on LinkedIn

related to their target audience to share their blog post links.

Results: By building links through thoughtful conversation on LinkedIn groups,

the company was able to increase webinar registrations by 20%!



Chapter 20: Frequently Asked

Questions

How Different Is Communication On LinkedIn Than On Facebook Or

Any Other Social Network?

People use LinkedIn for career and business-related reasons, such as staying up

to date on industry topics and to keep in touch with professional connections.

Communication on LinkedIn is all about exchanging articles and resources that

add value to a conversation on a professional level.

Facebook and other networks, on the other hand, are used for entertainment

and leisure. Communication on those networks is more personal and relaxed,

and are all about exchanging interesting and entertaining content to share with


your family, your friends, and even with your colleagues or your boss, but in a

more care-free environment.

Can Business-To-Customer Companies Thrive On LinkedIn Too?

Of course! LinkedIn is a great platform for “Business-to-consumer” companies

to showcase their company culture and for growing a following not just as a

product or service, but as a brand.

Besides, once a company grows enough as to need employees, it can use

LinkedIn to visually encompass why someone should choose to work there and

not elsewhere!

How Much Time Should You Invest In Maintaining A Company Page?

It doesn’t take too much time to maintain a company page once you develop

and optimize it. Outside of keeping track of outdated information and broken

links, the only maintenance required by a company page comes down to keeping

it active with content.

At What Frequency Should You Post Company Updates?

Although there is no one-size-fits-all answer to this question, we’ve found that

posting from one to two updates a day will keep your company page fresh and

active. But we’ve found cases of companies that do better by posting only 2

times a week on a fixed schedule. The trick is to maintain consistency, quality

and value.


Conclusion:

We’re thrilled that you

have chosen to take

advantage of our

Special Free Report,

and we wish you

amazing success.

And in order to take

your LinkedIn Marketing Efforts even farther, we invite you to get the most out

of it by getting access to our Full Training clicking here (Insert your Front End

Offer URL).

Thanks so much for the time you have dedicated to learning how to get the

most advantages from LinkedIn Marketing.

LinkedIn Marketing have come to stay in the market forever.

To Your Success,

Your Name


Top Resources

Videos ✓ https://www.youtube.com/watch?v=FCKtfcAGUTE ✓ https://www.youtube.com/watch?v=ikFs9WiekEs

Tools & Services

✓ https://business.linkedin.com/elevate ✓ https://salestools.io/

Training Courses

✓ https://www.udemy.com/linkedin-marketing/ ✓ https://business.linkedin.com/marketing-solutions/marketing-agencies/training/content-

marketing Blogs

✓ https://business.linkedin.com/marketing-solutions/blog ✓ https://neilpatel.com/blog/linkedin-marketing-tips/

Forums

✓ https://www.linkedin.com/company/sales-&-marketing-forum ✓ https://www.linkedin.com/company/the-marketers-forum-limited

Affiliate Programs

✓ https://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Daps&field-keywords=linkedin

✓ https://accounts.clickbank.com/mkplSearchResult.htm?dores=true&includeKeywords=linkedin

Webinars

✓ https://www.youtube.com/watch?v=xwgK2PfReW4 ✓ https://www.youtube.com/watch?v=0zHqFm-PxXM

Infographics

✓ https://infographicsmania.com/wp-content/uploads/2013/01/Linkedin-For-B2b-Marketers-Infographic-infographicsmania.png

Case Studies

✓ https://business.linkedin.com/marketing-solutions/c/n/linkedin-marketing-solutions-case-studies

✓ https://oursocialtimes.com/4-linkedin-marketing-case-studies-to-emulate/ Facts

✓ https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2017/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin

✓ https://foundationinc.co/lab/b2b-marketing-linkedin-stats/

https://www.youtube.com/watch?v=FCKtfcAGUTE

https://www.youtube.com/watch?v=ikFs9WiekEs

https://business.linkedin.com/elevate

https://salestools.io/

https://www.udemy.com/linkedin-marketing/

https://business.linkedin.com/marketing-solutions/marketing-agencies/training/content-marketing

https://business.linkedin.com/marketing-solutions/marketing-agencies/training/content-marketing

https://business.linkedin.com/marketing-solutions/blog

https://neilpatel.com/blog/linkedin-marketing-tips/

https://www.linkedin.com/company/sales-&-marketing-forum

https://www.linkedin.com/company/the-marketers-forum-limited

https://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Daps&field-keywords=linkedin

https://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Daps&field-keywords=linkedin

https://www.youtube.com/watch?v=xwgK2PfReW4

https://www.youtube.com/watch?v=0zHqFm-PxXM

https://infographicsmania.com/wp-content/uploads/2013/01/Linkedin-For-B2b-Marketers-Infographic-infographicsmania.png

https://infographicsmania.com/wp-content/uploads/2013/01/Linkedin-For-B2b-Marketers-Infographic-infographicsmania.png

https://business.linkedin.com/marketing-solutions/c/n/linkedin-marketing-solutions-case-studies

https://business.linkedin.com/marketing-solutions/c/n/linkedin-marketing-solutions-case-studies

https://oursocialtimes.com/4-linkedin-marketing-case-studies-to-emulate/





Want full PLR Right to a Complete “LinkedIn Marketing

2018 Success Kit”: The Videos, Audios, PDF Guide, Report

& a Lot More?

HQplrStore.com is coming with Next HQ Publication: “LinkedIn Marketing 2018

Success Kit” Monster PLR on Monday, August 20th, so stay tuned for our

announcement to get everything with complete PLR for huge 80% Off for

4 days only.

You can sell them as your own & keep 100% profit with you. After 3days, the

price will go to it’s normal price.

Stay Tuned!! It’s coming on August 20th

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