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Disclaimer:

This work may not be copied, sold, used as content in any manner or your

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Every effort has been made to be accurate in this publication. The publisher

does not assume any responsibility for errors, omissions or contrary

interpretation. We do our best to provide the best information on the subject,

but just reading it does not guarantee success. You will need to apply every

step of the process in order to get the results you are looking for.

This publication is not intended for use as a source of any legal, medical or

accounting advice. The information contained in this guide may be subject to

laws in the United States and other jurisdictions. We suggest carefully reading

the necessary terms of the services/products used before applying it to any

activity which is, or may be, regulated. We do not assume any responsibility for

what you choose to do with this information. Use your own judgment.

Any perceived slight of specific people or organizations, and any resemblance

to characters living, dead or otherwise, real or fictitious, is purely unintentional.

Some examples of past results are used in this publication; they are intended

to be for example purposes only and do not guarantee you will get the same

results. Your results may differ from ours. Your results from the use of this

information will depend on you, your skills and effort, and other different

unpredictable factors.

It is important for you to clearly understand that all marketing activities carry

the possibility of loss of investment for testing purposes. Use this information

wisely and at your own risk.


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Table of Contents

Introduction 04

Chapter 1: What Are Instagram Ads All About In 2019-20? 05

Chapter 2: Skyrocket Conversion Rates By Retargeting Your

Instagram Audience

10

Chapter 3: The Top 3 Intagram Ads in 2018 12

Chapter 4: Instagram Ads Do's And Don’ts 14

Chapter 5: Instagram Ads Premium Tools And Services To

Consider

16

Chapter 6: Instagram Ads Success Stories 18

Chapter 7: Instagram Ads Frequently Asked Questions 20

Conclusion 22

Top Resources 23

Special Offer 24


Introduction:

Welcome to the latest and very easy to apply “Instagram Ads 2019-20” Special

Free Report, designed to take you by the hand and walk you through the

process of getting the most out of Instagram Ads in 2019-20, on behalf of your

business.

I’m very excited to have you here, and I know that this will be very helpful for

you.

This Special Free Report Will Show You Step-By-Step, Topic By Topic, And Tool

By Tool, What You Need To Know To Dominate Instagram Ads, In The Easiest

Way Possible, Using The Most Effective Tools And In The Shortest Time Ever.

This Special Free Report Is Comprised Of 7 Chapters, Ready To Show You The

Latest Instagram Ads Strategies Through 2019-20.

Well, It’s Time For You To Start Getting The Most Out Of Instagram Ads In 2019-

20, On Behalf Of Your Business.

I know you'll love this training.


Want full PLR Right to a Complete “Instagram Ads 2019-

20 Success Kit”: The Videos, Audios, PDF Guide, Report &

a Lot More?

HQplrStore.com is coming with Next HQ Publication: “Instagram Ads 2019-20

Success Kit” Monster PLR on Monday, August 26th, so stay tuned for our

announcement to get everything with complete PLR for huge 80% Off for

4 days only.

You can sell them as your own & keep 100% profit with you. After 4 days, the

price will go to it’s normal price.

Stay Tuned!! It’s coming on August 26th


Chapter 1: What Are Instagram

Ads All About In 2019-20

A business cannot succeed without proper marketing because it is important to

advertise your business services before a vast audience. Here’s where ads come

into play.

Now, there are a few platforms that are well known for running ads but

Instagram is considered to be one of the most successful and effective ones.

What Is Instagram?

It is a photo and video sharing

app with more than 1 billion

users. 80% of these users follow

at least one business account.

Moreover, over 500 million

users log in to their Instagram

account every day.

This means that a business has a chance to showcase their ad to a large number

of people and increase business exposure. Users love to share photos, stories

and videos on this platform and connect to newer people and businesses

everyday.


This platform was purchased by Facebook in 2013 and since then it has been

improving consistently. Users can upload photos and videos, apply a filter option

and post it on their profile for friends, family and colleagues to see.

The platform allows to make both a user and a business profile. All you need to

do is follow people and wait for them to follow you back. Once you have a

considerable amount of followers,

you can post and share stuff.

What Are Instagram Ads?

It is a visual representation of a

business that helps attract an

audience and educate them about

a business service, product,

promotion, deals etc. These ads

appear in the Instagram feed as the user is scrolling through.

If the ad looks catchy and attractive, users will click on the ads and get directed

to the business page where they can buy a service or a product. So, you see, a

user can get to know about a business through an Instagram ad and might even

buy something because of the ad.

Most businesses are using Instagram ads because they are quite cheap

compared to other options. On average, a single click per ad costs around $0.70 -

$0.80. However, this is just a rough guess. Your ads can cost less or more

depending upon a few factors such as your region scope, ad playing time etc.

How Can Instagram Ads Benefit My Business?


About 75% of users click on an ad that appears on Instagram and out of this 75%,

35% are Americans. The truth is that there are many essential benefits of running

business ads on Instagram.

For instance, it will help you grow

your business by directing a large

number of people to your website.

Secondly, it will expose your brand

name and help to make it popular.

So, that your audience keeps on

increasing day by day and so does

your sales.

You can choose from 5 various types of ads and run them on your Instagram

profile. Story ads run for 24 hours only and will let you upload a short video or an

image.

Then there are the photo, video, carousel and collection ads. You can choose an

ad and place a call to action button to direct users to your business page. This is

how it benefits your business.

Why Should I Use Instagram

For Paid Advertising?

There are many businesses that

have used paid advertising on

Instagram and got fruitful results.

For example:


✓ Zexy: This a wedding service business in Japan and its aim was to grasp a

larger audience on Instagram. To do this, they ran paid Instagram ad

stories and managed to boost the click through rate by 4x. Moreover,

there was a 3.1X increase in app downloads as well.

✓ Glami: A huge platform that focuses on showing millions of products from

1000’s of retailers in more than 14 countries. They had a goal to reduce

the cost, increase reach and conversion rate. To achieve this, they started

a video ad campaign which helped them increase reach by 61%, conversion

rate by 13% and reduced the cost per click by 17% as well.

✓ Made.com: It’s an online design brand in Europe that works with

designers and manufacturers to help them sell their designs. Its goal was

to reduce CPM, get a higher return on ad spend and increase traffic.

Hence, they ran paid animated ads and video stories to gain 69% more

return on ads and got a 44% traffic bump as well. Lastly, it was able to

reduce 27% of CPM as well.

These success stories are enough evidence that spending on Instagram ads will

benefit your business.

How can I get started with

Instagram Ads?

Here’s what you need to do:

✓ Create A Business Profile And

Page: To run ads on

Instagram, you need to make

a Facebook page because Instagram is connected to Facebook. Once

done, make a business profile on Instagram.


✓ Ad Settings: Choose the objective of your ad, define the audience that you

want the ad to be visible to and select the ad format from the ads

manager. There’s another way to run an ad and that is to click on promote

on an already shared post.

✓ Price: The ads manager will then ask you about the budget you want to

spend. It depends upon how you want the ad to run.

✓ Publish: When you’ve done everything right, you can publish the ad and it

will be visible to users on the Instagram feed.


Chapter 2: Skyrocket Conversion

Rates By Retargeting Your

Instagram Audience

Retarget People Who Watched

Your Instagram Videos

People that viewed your Instagram

videos are a significant part of your

highly-engaged audience, which is

why you must focus on them and

possibly retarget those that are yet to take any specific action.

Retargeting audiences who view your Instagram videos is like creating an

engagement custom audience.

Below is a step-by-step procedure to creating Instagram video view audiences:

✓ Login to your Facebook Ads Manager account

✓ Navigate to “Audiences” and click on “Create Audience”.

✓ Select “Custom Audience”

✓ Select and click on the “Engagement” option

✓ Click on the “video” option


With the most recent Facebook Custom Audience, you can create a custom

audience of people who have spent time viewing your ad videos on Instagram.

You can choose between audiences who have viewed your Instagram video(s)

for at least:

✓ 3 to 4 seconds

✓ 10 seconds

✓ 25% of your video





You can build these custom audiences for 1 day or choose to consider a whole

year.

Outlined below are the steps to creating an Instagram video view audiences:

✓ Login to your Facebook Ads Manager account, navigate to “Audiences”

and click on “Create Audience”.

✓ Select “Custom Audience”

✓ Select and click on the “Engagement” option

✓ Click on the “video retargeting” option

Then choose your preferred viewed time, and the particular video or videos

whose viewers you would like to retarget. Once you have completed the steps

above, then you are ready to launch your Instagram retargeting campaign.


Chapter 3: The Top 3 Instagram

Ads in 2018

GAP

Ads used: GAP used carousel ads in Instagram

Stories. It created a full screen, eye-catching,

carousel ad in Instagram Stories with short

videos to instantly get their point across.

Results achieved: The brand’s attention-grabbing

campaign allowed viewers to feel like they were

part of their Logo Remix launch. They were able

to get the sought-after buzz and encouraged

more clicks.

After its 19-day trial campaign, GAP saw a 4-point

increase in message engagement, an ad recall

of 17 points, and a 73% increase in click-through

rates (CTR) compared to its previous Instagram

ads.

Bottega Veneta

Ads used: The Bottega Veneta used four

sequential ads in feeds and stories, and the

highly-targeted Instagram ads worked like fire.


Results Achieved: After a 14-day trial campaign, the brand realized a 2.1X return

on ad spend, a 68% increase in online and offline sales, and a 2.7X increase in

online product views.

With this, they were able to drive their brand awareness, attract new potential

customers and, ultimately, increase sale

conversions.

KFC

Ads used: Instagram Ads creative video

Results Achieved: KFC uses Instagram ads

creative to create more progress into the

Italian market, and the Italians’ craving for

their chicken brand increased significantly.

Within a 10-day trial of their campaign, the

posted video was viewed over 4 million times,

resulting in a 31-point rise in ad recall, a 29-

point increase in brand awareness, and a 9-

point lift in favorability among the Italian

millennial women (aged between 25 and 34).

Chapter 4: Instagram Ads Do’s

And Don’ts


Do’s

Update Your Links

Always update the link in your bio to

match the content and calls to action

in your promoted posts.

Compliment Your Ads With Organic

Strategies

You can’t nurture the leads and

customers that you generate with

your ads by sending them more ads, so concentrate more effort into crafting

compelling organic strategies.

Use Ads To Promote User Generated Content Contests

Set up regular contests to encourage creative users to create content for your

brand. Then promote these posts to generate crazy amounts of attention and

engagement.

Invest In High-Quality Media

Get a graphic designer or photographer to do designs and photos for your brand

if you don’t have the necessary skills. This will give your ads a professional look.

Don’ts

Don’t Create Ads Just To Sell Stuff

You won’t be able to build an

audience and to acquire repeat


customers if you just create ads to sell stuff. They might help you drive a few

sales, but they don’t create awareness, or engagement.

Don’t Create Misleading Ads

Don’t create ads that are not congruent with the destination. For example, ads

with vague product descriptions, or cool looking ads that send people to a

poorly designed landing page.

Don’t Target Audiences That Are Too Broad

Targeting all English-speaking countries won’t help you convert every English-

speaking person into a customer. So avoid targeting audiences that are not well

defined, or you’ll spend ad money on people that will simply ignore your ads.

Don’t Let Your Ads Stray Off Topic

Your overall ad message has to be consistent, clear, and brief. This means that

the combination of copy and media in your ads has to make sense to the target

audience. Otherwise your ads will end up confusing people.

Don’t Use Stock Photography

Don’t ever use stock images or photographs in your Instagram ads. It is a visual

discovery platform, and people will swiftly ignore an ad with a stock image in it.

Chapter 5: Instagram Ads

Premium Tools And Services To

Consider In 2019-20


Crello

“Crello” is a premium

Instagram ads maker that

anyone can use to create

memorable ads for Instagram.

Creating the perfect Instagram

with Crello is as easy as choosing an Instagram ad format, picking a layout,

customizing the design with your media and copy, then saving and posting it.

It also lets you choose from thousands of image and video ad templates, design

elements, and animations so your ads don’t go unnoticed, no matter your skill

level!

Instagram Ads By MailChimp

“MailChimp” is a popular email

marketing platform that Has

Created a solution for Instagram

advertisers that lets you use data

from your email campaigns to

create and target powerful Instagram ad campaigns to your email subscribers.

The advantage provided by this solution is that it allows you to reach out to

people who are already engaged with your brand or business.

It also allows you to create Instagram ad campaigns targeted at people that are

similar to your email contacts!

AdEspresso

https://crello.com/create/instagram/

https://mailchimp.com/features/instagram-ads/

https://adespresso.com/


“AdEspresso” is an Instagram advertising partner that supports Instagram

campaign creation. This platform provides you with an intuitive campaign

creation flow that will help you create and test hundreds of campaigns within

minutes instead of hours.

It gives you greater control over placement, timing, and audience.

It even provides you with an “Optimization Rules Tool” that lets you automate

campaign optimization!

Hootsuite

“Hootsuite” is a social media

planning tool that Integrates

with Instagram to let you

schedule and publish to your

business account.

Chapter 6: Instagram Ads Success

Stories

Dineout

“Dineout” is a popular restaurant

reservation service from India that

https://hootsuite.com/

https://business.instagram.com/success/dineout/


operates across 10 cities, serves more than 25,000 restaurants, and seats over a

million diners each month.

Objective: The company wanted to reach more customers by increasing app

installs.

Strategy: The company ran a series of Instagram-only video ad campaigns

focused on app installs as the objective.

Results: Dineout was able to achieve a 7-point increase in reservations. They also

decreased cost per app install by 17%.

Memebox

“Memebox” is a global company

that distributes and sells high-

quality beauty products from

third party companies and in-

house brands.

Objective: The company needed to create a lift in brand awareness to promote

an upcoming product line.

Strategy: Memebox ran a two-phase campaign on both Facebook and

Instagram. First, a brand awareness video campaign, and then a conversions

campaign showcasing products visually to drive customer action.

Results: Memebox achieved a 15% increase in purchase conversion rate. It also

generated 73% of their sales from Facebook and Instagram ads.

https://business.instagram.com/success/memebox/


NUXE

“NUXE” is an iconic natural

cosmetology brand from France

that has established itself as a

leader in the beauty niche.

Objective: The company wanted

to boost catalog sales for the holidays on its website.

Strategy: NUXE teamed up with an experienced marketing company to develop

story videos for Instagram that were optimized for mobile ads.

Results: NUXE’s Instagram ads lowered cost per acquisition by 46%, and

generated a 6-point return on ad

spend.

Chapter 7:

Instagram Ads Frequently Asked

Questions In 2019-20

https://business.instagram.com/success/nuxe/


What’s Making Instagram One

Of The Top Advertising

Platforms In 2019-20?

The reasons why Instagram ads are

now so popular among marketers

include improved audience growth,

retention, intent, and better, more targeted reach:

✓ On average, brands that adopt Instagram ads see a 100% audience growth.

That’s across all niches and industries!

✓ 60% of Instagram users use the platform to discover new products, and

75% among them take actions such as visiting a product page, or sharing

the promoted product post with friends.

✓ Ad recall among Instagram users is almost 3 times higher than on any

other online platform.

How Likely Are You To Find The Perfect Audience On Instagram?

This will largely depend on the type of business that you’ll promote, based on

the base demographic most likely to buy the product or service you sell.

The largest user group on Instagram, 26% of its user base, is people between 18

and 34 years old. Also, 38% of Instagram users are female, versus 26% being male.

This would mean that, to give you an example, it wouldn’t make sense to use

Instagram to advertise lawn maintenance equipment. So always consider your

product and your intended buyer before you launch an Instagram campaign!


What Topics Dominate The Conversation Among Insta Users? What

Niches Would Get Better Results When Advertised On Instagram?

Facebook ran a survey among teen and young adult Instagram users, its

dominant user base, and found that the most popular topics and niches on the

platform include fashion, clothing, food, lifestyle, entertainment like TV and

movies, music, and hobbies like travel.

Again, it is a matter of considering the niche or industry that you are going to

promote, and whether it makes sense to advertise it on a youth-centered

platform like Instagram.

What Type Of Ad Formats Perform Better On Instagram?

On Instagram, it doesn’t matter the format as much as making it visual. Ads with

images and video perform better than ads with text, even if its stylized.

This is because Instagram is a visual discovery platform where people expect to

see compelling images.

Conclusion:


We’re thrilled that

you have chosen to

take advantage of

our Special Free

Report, and we wish

you amazing

success.

And in order to take your Instagram Ads Efforts even farther, we invite

you to get the most out of it by getting access to the Full Training with

PLR by clicking here (Insert your Affiliate URL).

Thanks so much for the time you have dedicated to learning how to get

the most advantages from Instagram Ads.

Instagram Ads have come to stay in the market forever.

To Your Success,

Your Name

Top Resources

Videos


https://www.youtube.com/watch?v=OXEqR76XJKE https://www.youtube.com/watch?v=ePOJhIx8gOo

Tools & Services https://www.cyberclick.es/numericalblogen/15-free-marketing-tools-and-techniques-for-instagram-advertising https://www.wordstream.com/blog/ws/2017/08/21/instagram-marketing-tools

Training Courses https://www.udemy.com/course/instagram-ads/ https://gettinggrowth.com/instagram-ads-training/

Blogs https://www.tiendanube.com/blog/que-es-instagram-ads/ https://adespresso.com/blog/getting-started-with-instagram-ads/

Forums https://www.warriorforum.com/social-media/1321192-instagram-ads-vs-facebook-ads.html https://www.blackhatworld.com/tags/instagram-ads/

Affiliate Programs https://www.makeuseof.com/tag/best-affiliate-programs-instagram/ https://socialenablers.co/how-to-earn-money-on-instagram-through-affiliate-marketing/

Webinars https://www.youtube.com/watch?v=qOS60NLUSck https://www.youtube.com/watch?v=QB8hvN0flxE

Infographics https://www.socialmediatoday.com/news/a-small-business-guide-to-advertising-on-instagram-infographic/542387/ https://www.meetsoci.com/blog/infographic-evolution-instagram-ads/

Case Studies https://business.instagram.com/success? https://oursocialtimes.com/9-case-studies-where-clever-instagram-marketing-got-huge-results/

Facts https://blog.hootsuite.com/instagram-statistics/ https://www.convinceandconvert.com/social-media-strategy/instagram-marketing-facts/

Access The “Intagram Ads 2019-20 Success

Kit” With Private Label Rights

https://www.youtube.com/watch?v=OXEqR76XJKE

https://www.youtube.com/watch?v=ePOJhIx8gOo

https://www.cyberclick.es/numericalblogen/15-free-marketing-tools-and-techniques-for-instagram-advertising

https://www.cyberclick.es/numericalblogen/15-free-marketing-tools-and-techniques-for-instagram-advertising

https://www.wordstream.com/blog/ws/2017/08/21/instagram-marketing-tools

https://www.udemy.com/course/instagram-ads/

https://gettinggrowth.com/instagram-ads-training/

https://www.tiendanube.com/blog/que-es-instagram-ads/

https://adespresso.com/blog/getting-started-with-instagram-ads/

https://www.warriorforum.com/social-media/1321192-instagram-ads-vs-facebook-ads.html

https://www.blackhatworld.com/tags/instagram-ads/

https://www.makeuseof.com/tag/best-affiliate-programs-instagram/

https://socialenablers.co/how-to-earn-money-on-instagram-through-affiliate-marketing/

https://www.youtube.com/watch?v=qOS60NLUSck

https://www.youtube.com/watch?v=QB8hvN0flxE

https://www.socialmediatoday.com/news/a-small-business-guide-to-advertising-on-instagram-infographic/542387/

https://www.socialmediatoday.com/news/a-small-business-guide-to-advertising-on-instagram-infographic/542387/

https://www.meetsoci.com/blog/infographic-evolution-instagram-ads/

https://business.instagram.com/success?

https://oursocialtimes.com/9-case-studies-where-clever-instagram-marketing-got-huge-results/

https://blog.hootsuite.com/instagram-statistics/

https://www.convinceandconvert.com/social-media-strategy/instagram-marketing-facts/


Click Here To Access This Monster PLR Package!

(Insert your Affiliate URL)


Want full PLR Right to a Complete “Instagram Ads 2019-

20 Success Kit”: The Videos, Audios, PDF Guide, Report &

a Lot More?

HQplrStore.com is coming with Next HQ Publication: “Instagram Ads 2019-20

Success Kit” Monster PLR on Monday, August 26th, so stay tuned for our

announcement to get everything with complete PLR for huge 80% Off for

4 days only.

You can sell them as your own & keep 100% profit with you. After 4 days, the

price will go to it’s normal price.

Stay Tuned!! It’s coming on August 26th

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