Power of Ambush Marketing

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    11-Jan-2017
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Presented By:Rishita ShyamRishav PandeySaikat GhoshThe Power Of Ambush Marketing

How It All Began

Jerry Welsh , Manager at American Express 1980s

Winter Olympics, 1992

The Olympics only takes VISAYou dont need a VISA to travel to Norway

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Features Of Ambush MarketingIt Is An Aerial Of AdvertisingParasitic MarketingCost Effective Creates Brand Awareness

Why Ambush Marketing?Generates Buzz In The MediaUnconventionalQuirky & FunEnsures Uniqueness

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Advantages Of Ambush Marketing Cheap Target the audience easily CreativeGet on television easily

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Official SponsorsPepsiHutchLGHero HondaSet Max & DDAmbushersCoca ColaReliance InfoTechSamsungBajajESPN & Stars Sport

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Power Of Ambush Marketing Brand PoachingQuick Brand AwarenessCost EfficientIncreasing Cost of SponsorshipTransgression on the intellectual property rights

V/SBMW registered a rise of 5.6% in salesThere was a lot of buzz in Social MediaThey received a lot of exposure in Print Media

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According to Chartered Institute of MarketingOut of 100 people 33% of respondents Thought Pepsi to be a better brand than Coca Cola

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THANK YOU