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May 2016

Dr. Jens Pippig

TV ads for startups –

How to reach the next level!

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Agenda

ProSiebenSat.1 Group – Media Corporation and Digital Powerhouse

P7S1 Accelerator – Get on TV

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P7S1 Group – leading across TV, Digital & Production

1) #1 by audience share in Germany (A14-49y) and Austria (A12-49y); 2) 9M 2014 according to Nielsen Media Research;

3) Studio71 is #1 MCN in Germany; CollectiveStudio71 is top 5 globally; 4) Etraveli is the #1 flight player in the Nordics. SVoD market

Germany, according to GfK; 5) Mobile and PC games publishers in Europe, excluding direct publishing by developers, P7S1

estimates.

Broadcasting

German-speakingDigital & Adjacent

Content Production

& Global Sales

1

2

3

65

#2Top

3

#1 #1Top

104

EUR 262mEUR 2,152m EUR 846mRev.

2015

Total Revenues: EUR 3,260m

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From a Penny Stock to a DAX company:

We have continuously grown since 2009

Note: CAGR calculated based on annual growth rates of continuing operations at the time

[in EUR m]

926847790745725665498

2010 2011

2,051

2015

2,199

20142013

3,261

2012

2,3562,605

2,876+9.2%

1,922

2009

External Group revenues

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CAGR:

Rec. EBITDARevenues

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In Germany TV is by far the leading medium

Basis: TV viewers 3+; Internet users 2+; March 2015

Source: AGF in cooperation with GfK/TV Scope/Nielsen Netview/B4P/SevenOne estimates

Monthly net reach & usage duration

Usage

(hrs/month)

50%

Monthly net reach

100%

120100806040200

Internet

Private TV Total TV

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Where does the TV media come from?

Strategy is to become

more independent from

classic ad income and to

invest in new digital

business models

TV ad inventory

that can be

utilized for

digital

investments and

cooperation

“Traditional” inventory sold to

advertisers by SevenOne Media

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How we structure Media deals with startups

Equity

Revenue share

Minimum guarantee

What we get from M4R/E deals

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Examples for successful cooperations

Zalando Lieferando Jawbone

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Agenda

ProSiebenSat.1 Group – Media Corporation and Digital Powerhouse

P7S1 Accelerator – Get on TV!

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The ProSiebenSat.1 Accelerator is uniquely positioned

to help startups get on TV

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The P7S1 Group has the possibility to push startups through

TV and portfolio power

Reach

42m households

Network

Global portfolio

Branding

44% of TV ad market

Support young digital companies

to become trusted brands

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Therefore, the Accelerator setup includes EUR 500K of

TV media volume and a top-tier VC network

25K Investment

(Convertible Note)Top

VC Network

500K Media

(30% Yield)Berlin Office &

Coaching

Investment package 500K TV media volume +

25K cash

Convertible note structure to simplify

Strong VC network

Top tier VCs

recently joined

(Accel/Index)

Office

Rungestraße

Mentoring from

world-class experts

10 teams selected into program p.a.

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Great performance since start of the Accelerator

Current

portfolio value

~3x

Number of

assets

Acceptance

rate

Number of

mentors

38 150+ <2%

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Investment focus of P7S1 Accelerator is on

DACH region and B2C businesses

Geographical focus Industry focus

Primarily invest in European companies

Targets need to have market presence in

DACH region to benefit from P7S1's reach

(42M households)

We only invest in companies that have a highly

scalable product/service for a mass market

E-Commerce, FinTech, Entertainment, Health

B2C

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But, TV advertising only makes sense when a company has

reached a certain level of maturity

Minimum requirements

for TV advertising

TRACTION

REVENUE

MASS MARKET

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We have built a diversified portfolio

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Selection of succesful startups from our previous batches

Robotics toy system

Received seven-digit

follow-on funding

Global media coverage

Received seven-digit

funding (500Startups,

Redalpine, Earlybird)

Market leader in DACH

Part of Europe's leading

FinTech incubator

(FinLeap)

Series B in Q2 2016

Revenues of EUR 7M in

2015

Presence in >1,000

supermarkets

Online wealth

management

Mobile smart

insurance brokerMonthly food

subscription box

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Top-tier VC network supports with selection, coaching, and

funding of portfolio companies

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p7s1accelerator.com

The next batch starts in September –

application deadline is in July

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P7S1accelerator@P7S1accelerator

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