Marketing for Startups at PODIM conference - Shira Abel 2014
PODIM 2017 | How to win Kickstarter
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Transcript of PODIM 2017 | How to win Kickstarter
Design &
Tech
mission
statement
Design and Technology on
Kickstarter is about
involving backers in the
creation of new products,
spaces and experiences,
in authentic ways that
reveal compelling details
about how things are
made.
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Single-Batch
Production
NeoLucida
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Small
Sustainable
Business
Makey Makey
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Venture-Backed
Business
Spark.io (Particle)
Make sure
your funding
target
supports
intentions
Fund engineers and development
costs
Build community of early
adopters
Launch product and validate a
market
Bigger is
not always
better
What level of production have
you planned for?
What size community can you
manage?
What is the cost of acquisition
you can support?
Before you
start, the
basics:
• Distill your product's top 1-3
core features.
• Consider scenarios that
communicate those features in
user experience.
• Define the value proposition -
through title & subtitle, and
main project image.
Some
notes on
outreach
• Go to events. Demo your
product.
• Get email addresses. Create a
landing page.
• Talk about your product on
social media.
• Build relationships with press.
They are human beings - learn
about them.
• You product isn't news, it's
part of the news.