Pitchalicious - Fantastic Pitches to win more business
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Transcript of Pitchalicious - Fantastic Pitches to win more business
Yet, many people struggle to build visually compelling pitches cost effectively
Damn, you’re one sexy pitch!
Market Opportunity
Trends have pointed to an increasing number of freelancers vs employees. +/- 50 million in the US and 8.6 million in Europe.
There are many startups launching every year around the world. An estimated 300 million people are trying to start 150 million businesses a year. About ⅓ will be launched, so assume 50 million new firms births per year. (Global Entrepreneurship Center) And they all need to sell.
What? Business modelDevice
Optimised?Data analytics? Social? Cost
ClearSlide SaaSSubscription
(free trial)Yes Yes Yes $$$$$
PitchEnginePitch as press
releaseFreemium Yes Yes Yes $$$$
PreziVirtual
whiteboardFreemium Yes No Yes $
SlideShare Community Freemium Yes Yes Yes $$$
Pitchalicious SaaS Subscription Yes Yes Yes $$
Competitive Environment
Value propositionFeatures
● Cloud-based, user friendly design tool
● Available on web and tablets
● Access to tools and templates
● Access to hints and tips
● Social media integration
● CRM integration/pitch analytics
● Mainly self-service, but with touch points to drive engagement and create communities e.g. product tour, online chat forum
● Saves money and time
● Highly engaging features
● Accessible
● Helps create visually compelling pitches that win
● Less frustration in learning new applications
Anyone pitching proposals but lacking skills or time
Primary
FreelancersSelf employed with huge potential
USA: 30-40 million
Europe: 8-10 million
Secondary
Small businesses
Academic professions
Self-Service:User friendly, Design Templates, FAQs, Tutorial videos
Customer Relationships
Communities:
● Forums: where customers can enjoy chatting and collaborating with fellow Pitchalicious’s users. This place is a great opportunity to get free support, share tips, networking and get involved in interesting discussions about Pitchalicious.
● Customer Support: that will have a section with FAQ’s as well as guides aimed and tutorial videos.
● Customer Feedback: users will be able to write any question and leave any comments about Pitchalicious.
Pitchalicious will reach the customers through direct channels such as:
• Website: On Pitchalicious
• Mobile and Tablet app
• Pitchalicious’ Twitter account: @Pitchalicious
• Pitchalicious’ Blog: Pitchalicious/blog
• Pitchalicious’ Google+ community
• Pitchalicious’ Facebook group
• Pitchalicious’ LinkedIn group and advertisement
• Freelancer demo/sampler
Key Activities
Product
Technology
Front end design - user experience, sticky features, sign up, product tour / FAQs, refer a friend, web chat
Back-end design - payments integration, analytics, CRM/CMS
Future roadmap
Software development - continuous development process, build, ship, test, iterate
Maintenance & hosting - security/ encryption for retaining credit card and other personal data
Ongoing innovation
Marketing Pricing & USPs vs competition
Customer acquisition strategy
Customer retention strategy - CRM, newsletter, release of new features, user feedback
Partners - Outsourcing
Legal
Finance
Operations
Incorporation, contracts, data protection, T&Cs
Customer care - online chat forum and click to call
Payroll / Benefits / Contracts & Handbook
Bookkeeping / Tax
Full LaunchAlpha Phase
Search/PPC
Social Media
Customer referrals
Online/offline PR
Online/offline advertising
Pitchalicious will set in place a content strategy (a blog and Twitter) and begin to develop its communities. Invite guest bloggers.
Begin to network and meet with Web design magazines and blogs.
We will give 1 month free for any referral that becomes a paid subscriber.
During this phase, Pitchalicious will implement a comprehensive paid search/PPC strategy including content discovery through platforms like Outbrain
Pitchalicious will invest in SEO to increase successful organic searches
Gain insight from audience about what it needs. Pitchalicious will continue to foster its communities and build content marketing strategy to acquire users.
Continue with customer referral and discount scheme. Identify who is giving most customer referrals and invite to guest blog.
Create a strategy to feature articles and blogs in blogs and magazines. E.g. create and host panels, live hangouts / twitter talks with HubSpot.
Target online and print advertising in web design magazines e.g. WebDesigner, LAYERS, Photoshop Creative, HOW.
Identify key leaders / influencers in presentation design space. Give early access to users who are interested to test and iterate and review..
Customer Acquisition
Strategic Marketing Partners
Associations and conferences that service, target this constituency are important partners to work with.
Examples:Freelancers UnionFCSA
There are a number of programmes that work with start-ups, accelerators, angels, advisors, venture capital providers and they are all interested to see the startups pitch and win more business.
We plan to target interesting players in each of those advisor space to encourage their ecosystem of startups to try this software.
Accelerators: Wayra, Seedcamp, Techstars
Resources
What we need:● Target funding of $2M
● Offering 30% in equity capital○ Post-IPO valuation of $210M after
5 years based on a PE of 10
● Product/web development○ Web and application development○ Technology infrastructure○ Content and digital licenses
● Hire a small team○ Software engineers and creative designers○ Marketing
● Marketing investment○ Social media campaigns○ Online Advertising○ PR○ Design and Digital content
Why we need it:
Financial Statement & Revenue Assumptions
2014 2015 2016 2017 2018
Users 10,000 20,000 40,000 80,000 160,000
Revenue per user $ 120.00 $ 132.00 $ 145.20 $ 159.72 $ 175.69
Revenue $ 1,200,000.00 $ 2,640,000.00 $ 5,808,000.00 $ 12,777,600.00 $ 28,110,720.00
Selling, general and administrative $ 800,000.00 $ 1,200,000.00 $ 1,800,000.00 $ 2,700,000.00 $ 4,050,000.00
R&D $ 500,000.00 $ 750,000.00 $ 1,125,000.00 $ 1,687,500.00 $ 2,531,250.00
Total Operating Expenses $ 1,300,000.00 $ 1,950,000.00 $ 2,925,000.00 $ 4,387,500.00 $ 6,581,250.00
Profit -$ 100,000.00 $ 690,000.00 $ 2,883,000.00 $ 8,390,100.00 $ 21,529,470.00
Cost Structures
Meeta GournayPartnerships
Lyn WilliamsCEO
Dayanna BaricelliSales and Customer
Marketing
Venetia EllisSoftware Designer
Sophie TyeDigital Marketing
Director
Neil StinchcombeVP Communications
Niall BlatcherInternational Marketing Communications Wizard
Cris MorgadoTobogganist
Nikolaos TsiakmakisMultimedia Director