Pimphoto

W h a t ?

WHAT WHY WHEN WHERE WHO HOW

W h y ?

WHYWHAT WHEN WHERE WHO HOW

Inappropriate of Picture Amount and Photograph print

ปริ�มาณภาพถ่าย ปริ�มาณการิอั�ดริ�ป

W h y ?

WHYWHAT WHEN WHERE WHO HOW

money

unSpecial

waste of time

W h e n ?

WHENWHAT WHY WHERE WHO HOW

have money

special

a few time, simple

W h e r e ?

WHEREWHAT WHY WHEN WHO HOW

Everywhere

In THAILAND

W h o ?

WHOWHAT WHY WHEN WHERE HOW

Everybody who have image file

H o w ?

Solve by IT & Marketing

HOWWHAT WHY WHEN WHERE WHO

money ?

unSpecial ?

waste of time ?

FREE!

…

just Click!


space for advertising

isour product


b u s s i n e s s - model

Get CommunicateUpload Image

Receive Photo Spend money for advertising

MATCHING ALGORITHMS

Matching Algorithms

Places-Current City & Home Town-Other places lived-Check-In history

Basic Information-Gender Interested In (Male , Female)-Birthday , Age-Relation Ship-Languages-Religious

Work & Education-Education Level

Junior High SchoolSenior High SchoolBachelor DegreeMaster DegreeDoctoral DegreeOther

-WorkBusiness Owner FreelanceEmployeeGovernment EmployeeEmployerOther

Life Style & Interested (Like!)

-Local Business or Place-Company, Organization or Institution-Brand or Product-Artist , Band or Public Figure-Entertainment-Cause or Community

Step 9 : Work

Step 8 : Education

Step 7 : Religious

Step 6 : language

Step 5 : Relationship

Step 4 : Age of generation

Step 3 : Gender

Step 2 : Province

Step 1 : Region

Input data Personal

Northern

CMI

Male

Teen Baby Adult

Single

Thailand

Buddhism

Master Degree

Business Owner Freelance ETC

Senior School

Doctoral Degree

ETC

Christianity Muslim ETC

ETCEnglish Spanish

Married ETC

ETC

Female

LPG CRI ETC

Southern ETC

Matching Algorithms

Step10: Life Style & Interested

W h o : STP - Consumer


simple

difficult

low cost high cost

W h o : STP - Sponsor


touched

untouched

Indirect MTK

direct MTK


S o . . .

pimphoto.comLet us be part of your memoryfree photo printing site

Consumer Service : Print PhotoSponsor Service : Space for Ads

Our Service


s t e p

make it simple


p r o d u c t

p r i n t - p o l i c y

Period : 15 – 30 Daysfurther more , save

moreEach Period : 5 – 10 Pics /

accPrint more , save more

c o s tv a r i a b l e

Print (2 side) ฿2.5Letter envelop (5 pics) ฿0.2

Stamp (5 pics) ฿0.6Total ฿3.3

Price ฿5.0VC ฿3.3CM ฿1.7

m a

r g i n

p r i c e

P l a c e .

WHEREWHAT WHY WHEN WHO HOW

Consumer website

Sponsorwebsite

offline-contact

P r o m o t i o n

PROMOTIONPROMOTION PROMOTION PROMOTION PROMOTION PROMOTION

P r o m o t i o n

PROMOTIONPROMOTION PROMOTION PROMOTION PROMOTION PROMOTION

consumer side

Consumer Competitor

- Online Photo Printing

Direct - Competitor- Offline Photo Printing

Direct - Competitor

Direct – Competitor Indirect - Competitor

Hard Copy Ads- Free Magazine

Soft Copy Ads- banner- facebook- adword- etc.

Sponsor Competitor

Analysis : Competitive

Cost

Focus customer

User Feeling

User Easiness

30,000 Baht / 1 Blog in50,000 Issue

Focus in large segment

Flip Page

Collection + Touchable

What We Difference ?

5 Baht/Photo

Matching CustomerAnd Sponsor

4 Step To Work

Collection + Touchable

H o w ?


Desktop Mobile

For Customer: Choice Facebook

E-Marketing

H o w ?


Create post

Set target

Set budget

For Customer: Step to Create Campaign

E-Marketing

H o w ?


Top and bottom advertise

Site advertise

For Sponsor: Choice google

E-Marketing

H o w ?


Set budget

Set keyword

Create ad

For Sponsor: Step to Create Campaign

E-Marketing

H o w ?


share more , get more

Viral-Marketing

Share link and get more friend

to extend print quota

e v a l u a t i o n

a c t i o n p l a n

Process Week 1 Week 2 Week 3 Week 4 Week 5

Market Survey

Research

Create Business Model

Analysis & Design Website

Contact Sponsor

Beta Launch Website

Evaluate & Maintenance

Analysis & Design Campaign

Promote Website

Pimphoto

Small Business & Entrepreneurship

Transcript of Pimphoto