Pilsener . Brand alignment

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Transcript of Pilsener . Brand alignment

  1. 1. 11/20/13 11:46 AMPilsener . Brand alignment Page 1 of 6http://diepdesignstudio.com/120485/709735/work/pilsener-brand-alignment Work Pilsener . Brand alignment Owning a pride color Background: Pilsener has been the unchallengeable beer leader in the Ecuadorian market since launched in 1913, is by far one of the most loved brands in Ecuador. Nevertheless Pilseners brand universe was not as cohesive as it should be for a true brand leader in our days. Challenge: Reinforce leadership perception and brand stature with the design and brand regulation of a cohesive look & feel, easy to implement and highly recognizable. Solution: In collaboration with the brands team, we started by developing a brand nucleus that appealed to the pride of being Ecuadorian. From this idea we developed the new look & feel for the brand, mainly capitalizing on two basic elements which until this point had been missed; the consistent use of the yellow color and the iconic pentagonal shape containing the brands name. Playing with these elements we created a powerful and yet simple look & feel that permits everyone involved with the brand understand the positioning and become an active brand guardian. Previous brand universe . Pilsener . Ecuador New brand universe . Pilsener . Ecuador Look & Feel . Pilsener
  2. 2. 11/20/13 11:46 AMPilsener . Brand alignment Page 2 of 6http://diepdesignstudio.com/120485/709735/work/pilsener-brand-alignment Brand positioning . Pilsener Ecuador
  3. 3. 11/20/13 11:46 AMPilsener . Brand alignment Page 3 of 6http://diepdesignstudio.com/120485/709735/work/pilsener-brand-alignment
  4. 4. 11/20/13 11:46 AMPilsener . Brand alignment Page 4 of 6http://diepdesignstudio.com/120485/709735/work/pilsener-brand-alignment
  5. 5. 11/20/13 11:46 AMPilsener . Brand alignment Page 5 of 6http://diepdesignstudio.com/120485/709735/work/pilsener-brand-alignment Back To Top All works Rolando Diep. Please do not reproduce without the expressed written consent of Rolando Diep. The work shown here is a selection of projects reflecting more than a 15 years of experience in graphic design and branding, encompassing creating or directing the development of identity systems.
  6. 6. 11/20/13 11:46 AMPilsener . Brand alignment Page 6 of 6http://diepdesignstudio.com/120485/709735/work/pilsener-brand-alignment