Pichanga.com

AUXO:Astrid Goussé

Javier ContrerasMatías IordacheWilliam Phillips

Isabel Soza

What is?Sport sharing platform

You can organize football matches near your home

You can spend more time playing than organizing.

HistoryThe concept was born

in Milan, Italy in 2009

According to FIFA the highest percentage of people practicing this sport is CONCACAF

This is why it’s a good idea to implement it in Chile.

Benefits of using PichangaYou don’t need to contact each player.

You can play where you want.

It provides you more time flexibility.

It’ allows you to meetnew people.

FinancingAdvertising focused on our target costumers.

Target: sportive men and women between 18 and 35 years.

Huge range of brands for this segment.

Virtual currency.Gained through actions that promote

the proper behavior.Allows members to access to products

in the site.

Market

Existing market

We should provide a better and faster solution

CompetitorsFOOTBALL LEAGUES

Good:Certainty (fix time and date).Competitive environment.

Bad:Long term commitment.To rigid.

CompetitorsMEDIA COMUNICATION AND SOCIAL NETWORK

Good: Just beetwen people you know.

Bad:Less efficientLess direct way to find

players and field.

BeginningsWe won’t have people trust.

Assure full quality.Full match attendance.

Through the word of mouth the service will be known.

ConclusionPichanga.com will start at Santiago

de Chile in its early years, but intends to become the largest football community of the world, beginning its expansion in major cities of South America.

Pichanga.comWe organize. You Play