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ImmunologyFATHIMUNISA BEGUM

This text gives a comprehensive account on Immunology

starting from its basics, types, structure and functions of

antibodies, to the advanced topics such as immunodeciencies

and immunotherapy. The book explains physiological functioning

of the immune system in states of both health and diseases;

malfunctions of the immune system in immunological disorders

(autoimmune diseases, hypersensitivities, immune deciency,

transplant rejection); the physical, chemical and physiological

characteristics of the components of the immune system in

vitro, in situ, and in vivo in detail. This text embodies a new

insight into immunological concepts in simple, straight forward

and comprehensive manner with clear illustrations. It covers a

wide range of up-to-date information, especially in immunoprophylactic, immunodiagnostic and

immunotherapeutic methods. The book is intended for the undergraduate and postgraduate

students of biotechnology, zoology, microbiology, biochemistry and immunology.

Matrix Methods of Structural AnalysisGODBOLE, et al.

The book describes in great detail the Matrix Methods of

Structural Analysis used extensively for the analysis of skeletal

or framed structures. It gives complete coverage to the subject

starting from the basics. An accompanying CD with the book

contains source code, explanation of INPUT/OUTPUT, and test

examples. Though, the concepts have been presented in quite

general form so that the book serves as a learning aid for

students with different educational backgrounds as well as the

practicing engineers, the primary objective is to present the

subject matter in a simple manner so that the book can serve

as a basic learning tool for undergraduate and postgraduate

students of civil engineering.

Informatics

NAIR & CHANDRA

Primarily intended as a text for undergraduate and postgraduate

students of various disciplines wherein 'Informatics' is prescribed

as a core or foundation course, the book introduces readers

with the tools and applications of information technology,

highlighting its use by the digital society. It also discusses

concerns and issues of digital technology. Besides discussing

fundamentals concepts of hardware, software, networking,

Internet and applications of IT, the text also deals with other

important topics such as IPR, copyright, patents and software

license agreement including futuristic IT.

International Economics

KENNEDY

Organized in ve parts, this book captures all the recentdevelopments in International Trade Theory in a simple, concisemanner. The book provides a thorough review and analysis ofthe international trade and business environment, and helpsstudents to apply this knowledge to practical aspects ofdoing business in international markets. A rigorous approachis used to provide students with a good understanding of thecomplex nature of international trade and business activities.It emphasizes the economic, geographical, and political factorsthat make international business signicantly different fromdomestic business activities. The book is primarily intended as

a textbook for undergraduate and postgraduate students ofeconomics, commerce and management for their courses oninternational trade, foreign trade and international economics.

Adolescence Education

CHOUDHARY

This book on Adolescence education explains the need of sexeducation that is still considered a taboo in the Indian society,amongst the young adolescents. The book is woven with theexamples of Indian adolescents as a systematic response toaddress their concerns. The objectives, guiding principles,scope and themes of adolescence education are discussed inan effective yet simple manner. This book is intended for theundergraduate students of education and psychology. It is alsodesigned as per the NCERT framework, and hence can proveequally benecial for the students.

 `  375.00 • ISBN 978-81-203-4984-1   `  650.00 • ISBN 978-81-203-4983-4

 `  325.00 • ISBN 978-81-203-4986-5   `   425.00 • ISBN 978-81-203-4980-3

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 `  325.00 • ISBN 978-81-203-5003-8 `  250.00 • ISBN 978-81-203-4988-9

  NEW ARRIVALS

PHI Learning

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PHI Learning

Industrial Electronics and Control: Including Programmable Logic

Controller, 3rd ed.

PAUL

The third edition of this well-accepted book incorporates

several new sections and modications in the chapters on

power supplies, differential ampliers, operational ampliersand programmable logic controller (PLC) without affecting

the ow of the previous editions. Numerous examples and

questions are also included in various chapters. The text

introduces readers with the mode of operation of the different

power electronic power devices in circuits and systems that

are in wide use today in modern industry for the control

and conversion of electric power. It is primarily intended for

the degree and diploma students of electrical engineering,

electronics and communication engineering, and electronics

and instrumentation engineering.

Industrial Marketing, 2nd ed.

PHADTARE

Primarily designed for the postgraduate students ofmanagement, this thoroughly revised book incorporates various

aspects and concepts of marketing. The book now, in its

Second Edition, introduces four new chapters, namely, Review

of Marketing Fundamentals, Industrial Marketing Environment,

Negotiating Sales Deals, and Key Account Management and

four new case studies, which makes it a perfect combination

of theory and practice. Addition of more diagrams and chapter

end problem question makes it more informative.

Case Studies in Marketing: The Indian Context, 6th ed.

SRINIVASAN

The sixth edition of this well-received book provides casesfrom real business world with fairly detailed information.

This book is primarily intended for postgraduate students

of management and international business. The new edition

of the book includes four new cases—3G Network in India,

Hindustan Unilever Limited, Indian Airline Industry and Indian

Retail Industry and twenty-one revised cases.

Relationship Marketing: Concepts, Theories and Cases, 2nd ed.

BISWAS

This book, now in its second edition, continues to incorporate all the aspects of relationship marketing, supported by practical examples and

numerous case studies. The revised edition includes more topics related to emerging concepts of marketing and technology, new and contemporary

case studies from industries and case assignments. Designed for postgraduate students of management, the book will be equally useful for

relationship managers, executives and marketing managers.

 `  495.00 • ISBN 978-81-203-4990-2

 `  295.00 • ISBN 978-81-203-5005-2

 `  325.00 • ISBN 978-81-203-5006-9

 `  395.00 • ISBN 978-81-203-4996-4

Web Technology: A Developer's Perspective,  2nd ed.

GOPALAN & AKILANDESWARI

This well established text, now in second edition, includes a

new chapter on PHP which is an important web programming

technology. This book provides students wi th a comprehensible

introduction to the programming and scripting languages

currently used to create Web sites and Web applications—the

main aim being to teach the programming concepts of various

Web technologies and the fundamentals needed to program

on the Internet. This book is intended for the rst course in

Web technology, and covers the required topics in sufcient

depth to meet the basic needs of the readers. It is primarily

designed as a text for undergraduate students of computer

science and engineering, and information technology and

postgraduate students of computer Applications.

Introduction to Data Mining with Case Studies, 3rd ed.

GUPTA

Primarily designed as a textbook for the students of computer

science, management, computer applications and information

technology, the book explicitly explains both theory and

practice of data mining. The text has been revised thoroughly

and updates readers on data pre-processing, association rule

mining, supervised classication, cluster analysis, web data

mining, search engine query mining, data warehousing and

OLAP. The case studies, dealing with real business problems,

in each chapter provides the readers with greater insight into

the data mining techniques. Many examples, review questions,

MCQs, chapter-end exercises and a number of class projects

for students are the additional features of the book.

Introduction to Artifcial Intelligence, 2nd ed.

AKERKAR

Intended for B.E./B.Tech. students of computer science and

engineering, B.Sc. (Hons.) and M.Sc. students of computer

science, and MCA students, this second edition has been fully

revised and updated. The text begins with an overview of

articial intelligence. Then it discusses topics such as symbolic

logic, knowledge acquisition, representation, reasoning, AI

technologies, expert systems, neural networks, case-based

reasoning and constraint programming. Six new chapters have

been added in this edition which cover topics such as intelligent

agents, planning, soft computing, robotics, machine learning

and intelligent systems. Besides, the book also includes a new

appendix on AI tools and an updated glossary.

 `  495.00 • ISBN 978-81-203-5002-1

 `  425.00 • ISBN 978-81-203-4997-1

 `  425.00 • ISBN 978-81-203-4875-2

  NEW EDITIONS

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PHI Learning

Finite Element Method and Computational Structural Dynamics

SHRIKHANDE

Primarily intended for senior undergraduate and postgraduate

students of civil, mechanical and aerospace aeronautical

engineering, this book is a useful resource for vibration and

stress analysis professionals. It is an effort to highlight theimportance of reliability in engineering computations. This text is

specically aimed at the audience with a background in vibrations

and stress analysis. A major benet of this book is a ready

reckoner for theory and algorithms of various tools necessary

for the practice of structural dynamics in addition to an in-depth

discussion of nite element theory and estimation and control

of errors in computations. This text provides tips for improving

the quality of nite element solutions and the companion DVD

containing ready to use nite element applications.

Manufacturing Processes

KUMAR & GUPTA

This book is an introductory textbook on manufacturing

processes that is written for the rst year engineering students

of various universities. The entire subject matter of the book

has been organised in twelve chapters covering engineering

materials and their properties, importance of manufacturing,

basic processes and the tools and machines used. The bookalso introduces the concept of product quality and basic tools

in quality enhancement. The textbook contains about 400

problems for testing the understanding of the core concepts

of the subject. Keeping in mind the type of questions asked

in the university examination, short answer type questions and

long answer type questions are provided. Wherever possible,

previous years questions are also included.

 `   550.00 • ISBN 978-81-203-4995-7

 `   225.00 • ISBN 978-81-203-4987-2

ENGINEERING

ECONOMICS

Operations Management

BHATTACHARYA

This book on Operations Management comprehensively dwells

on all the components of Operations Management and pans out

practical approaches for their effective and efcient handling.

The book shows how Operations Management integrates the

top management, i.e. strategic level; middle management, i.e.

tactical level; and functional management, i.e. operational level

functions, to complement each other. Divided into 11 sections,

the book is well-supported with Real-Life Cases and Self-Appraisal

Exercises. The book is primarily intended for the postgraduate

students of management. Also, the book is equally benecial

for the undergraduate students of mechanical engineering.

Vehicle Maintenance and Garage Practice

DOSHI, et al.

The book provides complete coverage of each component of

vehicle that can be maintained and repaired. The role, function

and layout of service stations are also discussed in detail.

The book is specially designed for the undergraduate andpostgraduate students of automobile and mechanical engineering.

Besides, the students of diploma courses of various polytechnic

colleges will also nd this book suitable for their course study.

The lucid language and pictorial representation of the tools

and techniques, makes the text user-friendly and informative.

 `  575.00 • ISBN 978-81-203-4978-0

 `  295.00 • ISBN 978-81-203-4982-7

Public Finance, 2nd ed.GHOSH & GHOSH

The book titled Economics of the Public Sector has been revamped to Public Finance in its second edition. This new edition is updated with current data and

tables throughout and explicitly states all the assumptions underlying a theory of Public Finance, showing how the results follow logically from the assumptions. It

contains a large number of review questions as well as both analytical and numerical problems on every topic to help the students apply the tools and techniques

learnt and thereby develop a sound understanding of the subject. The book illustrates the theories with the help of simple examples from the Indian economy.

Moreover, it assesses India's economic policies in the light of the theories discussed in the book. The book is intended for the undergraduate students of economics.

 `  425.00 • ISBN 978-81-203-4998-8

DVD-ROMINCLUDED

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