Pernod ricard
-
Upload
nick-dudley-williams -
Category
Business
-
view
480 -
download
0
description
Transcript of Pernod ricard
![Page 1: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/1.jpg)
Pernod Ricard
![Page 2: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/2.jpg)
Our work for Pernod Ricard, who co-lead the global wines and spirits industry, has now spanned more than 12 years. In that time we’ve worked with both their ‘Global Icons’ - Absolut and Chivas Regal – and nearly every one of their ‘Strategic Premium’ and ‘Strategic Prestige’ spirits and champagne brands. Our work has covered global brand activation strategy, digital and social campaigns, on & off trade activation, advertising, experiential, shopper, trade communications, international market workshops and training, travel retail, tasting programmes, drinks & ritual creation, product education, brand ambassador programmes and mentoring, to name just a few. From promoting trial of Chivas Regal in the UK on-trade to helping redefine the way the Perrier-Jouet brand is activated internationally, Pernod Ricard has used Cubo for both UK and global briefs with our work having now been used in over 30 markets worldwide.
![Page 3: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/3.jpg)
Perrier-Jouet on trade activation across key global markets to improve visibility and trial
![Page 4: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/4.jpg)
“7 Years, 7 Truths” - Havana Club trade and consumer mentoring programme
![Page 5: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/5.jpg)
Jacob’s Creek travel retail activation supporting global tennis sponsorships
![Page 6: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/6.jpg)
Retail promotion partnership with Paul Smith
![Page 7: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/7.jpg)
Global tasting programme and ambassador training for Havana Club
![Page 8: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/8.jpg)
Chivas Regal - drinks rituals and cocktail creation across all international markets
![Page 9: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/9.jpg)
“Malibu Mash-Up” global activation for latest advertising drive
![Page 10: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/10.jpg)
Chivas Regal UK retail trade promotions
![Page 11: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/11.jpg)
Global brand activation and 360 idea generation and inspiration for G.H.Mumm
![Page 12: Pernod ricard](https://reader036.fdocuments.net/reader036/viewer/2022082218/5483df51b4af9f0d178b47ed/html5/thumbnails/12.jpg)
cubo.com