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Welcome to Irish Distillers Pernod Ricard Irish Distillers Pernod Ricard

May 2012

Pernod Ricard key figures

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No.1 in Premium & Prestige Spirits worldwide

Co-leader in Wine & Spirits worldwide

18,226 employees in 70 countries

€7,643m Net Sales, +7% Organic Growth

€1,909m Profit, +8 % Organic Growth

Leader In Asian market – the most dynamic of the sector

Portfolio of Premium brands Source: Pernod Ricard 2010 / 2011 Annual Report

Leading positions in all four corners of the world

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France

No.1

Europe (excluding France)

No.1: Spain, Nordics, Germany, Central Europe, Czech Republic

No 2: Ireland, Poland, UK, Greece, South Africa, Russia

No. 3: Italy

Asia & rest of the world

No.1: India, China, Japan

No 2: Thailand, South Korea

Americas

No.1: Mexico, Argentina

No 2: Canada, Brazil, Chili, Venezuela

No. 4: United States

Source: Pernod Ricard Market View based on IWSR, volume data end 2009

Pernod Ricard House of brands

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2 Global Icons

7 Strategic Premium Spirit Brands

5 Strategic Prestige Spirits & Champagne Brands

4 Priority Premium Wine Brands

Irish Distillers Pernod Ricard history

In 1988, Irish Distillers joined the Pernod Ricard family

Pernod Ricard’s global distribution network provided perfect springboard for growth in Irish Whiskey spearheaded by Jameson

Strong culture fit between Pernod Ricard & Irish Distillers

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Irish Distillers was formed in 1966 following a merger of three great Irish Whiskey distillers:

• John Jameson & Sons (established Dublin 1780)

• Powers & Sons (established Dublin 1791)

• Cork Distillery (established 1825)

Locations

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The Jameson Experience Midleton Distillery Old Jameson Distillery,

Bow Street, Smithfield

Bottling, Fox & Geese, Clondalkin

Dublin

Midleton

Belfast

Head Office –

Ballsbridge

Dillon Bass

Midleton, County Cork

Dublin

Belfast, Northern Ireland

500: Employees: 80 - Visitor Centres 225 - Production. 110 - Sales 28 - Marketing 37 - Finance IT 20 – HR / Office

services

Developing the Irish Whiskey Category

Jameson has spearheaded the growth of the Irish Whiskey category

We are capitalising on this success with the launch of the Single Pot Still Range of Midleton in May 2011

We are also growing Powers Gold Label in a number of markets – including the USA

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The future

Our vision: Jameson to become an iconic, global top 10 spirit brand by 2020

To meet future capacity, we announced two €100 million expansion programmes for our Midleton Distillery in 2011

1. To double the current Distillery capacity

2. To provide a new satellite maturation site near Dungourney.

Continued launches in Single Pot Still range and further promotion of Powers Gold Label

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FY2010-11

Volume growth of +11%,

Value growth of +20%

43 markets in double digit growth

All 50 states in double digit growth in

USA

FY2011-12

Volume growth of +12.5%,

Value growth of +19%

48 markets in double digit growth

Key Market Successes

23 % growth in US

43% growth in Russia

53% growth in Germany

29% growth in Canada

KEY HEADLINES: THE SUCCESS STORY CONTINUES

1m c/e

2m c/e

3m c/e

000’s C/E

466,000 c/e

OUTPERFORMANCE SINCE 1988 ON TRACK TO HIT 4 MILLION C/E DEPLETIONS MILESTONE

0

1,500

2,000

500

1,000

2,500

3,000

Global MAT 31st March 2012: 3,136,631 c/e

4m c/e

19. Brugal

21. Fernet Branca

18. Gordon’s Gin

11. Ricard

14. Crown Royal

10. Ballantines

15. Chivas

16. Hennessy

13. Grants

12. Jim Beam

8. Jagermeister

3. J.Walker

7. Jose Cuervo

2. Bacardi

6. Captain Morgan

5. Jack Daniel’s

4. Absolut

1. Smirnoff

9. Baileys

6.5

9.2

6.8

6.8

6.9

24.7

19.6

18.0

11.2

10.6

3.9

4.3

4.2

4.9

6.2

5.8

5.0

4.9

5.0

17. J&B 4.8

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LEADERSHIP IN CONTEXT JAMESON CURRENTLY NO.25 IN GLOBAL PREMIUM SPIRITS

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22. Havana Club 3.8

26. Svedka 3.7

25. Jameson 3.8

27. Malibu

29. Dewars

3.7

3.2

24. Grey Goose

28. Skyy

3.8

3.5

23. E&J 3.8

30. Finlandia 3.1

20. De Kuyper 4.2

Note: Fernet Branca dramatic growth is mostly due a wrong sales estimate in 2010 ranking

Source: IMPACT TOP 100 PREMIUM SPIRITS – FEBRUARY 2012

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1 2

1 2

1 1

1 3

1 3

1 2

3

4

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1

1

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Intention

Achieved*

LEADERSHIP IN CONTEXT JAMESON TO BECOME A TOP 10 PREMIUM SPIRIT BRAND GLOBALLY

YEAR RANKING VAR

2020 10 +1

2019 11 +1

2018 12 +2

2017 14 +1

2016 15 +2

2015 17 +3

2014 20 +2

2013 22 +1

2012 23 +2

2011 25 +4

2010 29 +4

2009 33 +3

2008 36 +2

2007 38 +4

2006 42 +3

2005 45 +2

2004 47 +7

2003 54 +4

2002 58 +5

2001 63 +5

2000 68 -

*Source: IMPACT TOP 100 PREMIUM SPIRITS – FEBRUARY 2012

Distillery Impact on Local Economy

Circa €40 million per year spend on salaries, goods and services

Construction jobs for both projects will peak at circa 250 employees

Circa 12,000 acres of locally grown barley for Irish Distillers use – set to double over the next 10 years.

Equipment and services sourced locally where possible. I.e. most of the €200 million expansion CAPEX will be awarded to Irish vendors.

Note: Tribute to local engineering and specialist service companies, technology second to none - long term Business partnerships formed.

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Strengths Driving Success

Global reach through Pernod Ricard

Premium products – opportunity to innovate with high margin, prestige brands

Innovative focused marketing • Irish Heritage

• Recruit Brand ambassadors

• Use of technology – aps, podcasts, social media, interactive virtual tastings

• Association with major events e.g international film festival.

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