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Transcript of Permissioncode0623
International Technical Standard forDigital Rights Permission Code
June 23, 2008
2
Overview of Digital Rights Permission Code
"Digital rights permission code" is a name for a method of managing rights and permission information that was proposed in 1997-1998 by Dentsu for handling the distribution of content in the digital age.
It is a technical standard that attempts to take complex permission information from rights holders for a wide variety of content, which is segmented by purpose and usage terms, and simplify its components by converting them into a numerical code so that a consumer device, such as a cell phone, handheld device, household television receiver, STB or PC, can decode them.
CellularMembraneFunction
Permission agreement formation function(Third Station)
All Content×
All Media
ContentProducer’s
Will
Consumer’s(individual)
Will
Use
Accept advertisements
Disclosure of personal info.
Permission
Request sponsor
Request preference
Concept of Permission
3
How Digital Rights Permission Code Became Standardized
Conceived at Dentsu in 1997~1998
Its main components are: 1. Content ID, 2. Business ID (copyright holder, user) and 3. Permission terms.
In April 2001, after founding Melodies and Memories Global Limited (hereinafter, "MMG"), I actively engaged the company in promoting the idea of international and domestic standardization.
In March 2002, MMG proposed a digital rights permission code format at the Conference on Copyright for the Digital Millennium (CCD). The Japan Photographic Copyright Association, which had begun to look into that proposal earlier, decided to formally adopt a digital rights permission code for a virtual copyrighted work market demonstration hosted by the Japanese Agency for Cultural Affairs in October 2003, and today it is still actively using rights holder IDs and content IDs.
In January 2004, MMG proposed a digital rights permission code to the TC 100/TA 8 G DRM review committee (subcommittee) of the Japan Electronics and Information Technology Industries Association (JEITA), and activity to formulate a technical standard for a digital rights permission code began
In March 2006, after three years of review, the CCD announced the CCD ID model for a shared content ID and a shared business ID, which are among the main components of the digital rights permission code format.
The Japan Business Federation content portal site, which began offering services in June 2007, adopted the shared content ID and shared business ID from the CCD ID model in its “Japan Content Showcase”.
In December 2004, this proposal for a digital rights permission code, which is a technical standard that should also be called a digital content tagging system, was presented from Japan to the International Electronics Technology Standardization Committee (IEC) by the Japan Electronics and Information Technology Industries Association (JEITA), and after two years of review, it was voted in an international ballot to be the IEC’s international standard on February 15, 2008.
4
Components of Digital Rights Permission Code
The four components that comprise digital rights permission code are shown below.
- Which Content - From Whom to Whom - Under What Terms -
① Content ID (identifies the content)
② From ID (identifies the rights holder or permission manager)
③ To ID (identifies the distributor, consumer or device)
④ N digital rights permission code (expresses specific, detailed usage permission conditions)
These four components (IDs, codes) are packaged with the content itself (files or other digital data) when the content is distributed, ensuring that the content is used correctly by the content user at the time it is used, and enabling a usage record to be accurately reported to the content holder or rights holder. In addition, through shared use, related rights organizations can maintain accuracy and transparency in their work distributing rights that have been granted.
5
Identifies the type of content created or used
Music, film, book, photographimage, game program, etc.
Identifies the content holder or content rights holder
Organization, company, individual
Identifies the content user
Distributor, broadcasterhousehold, individual consumer, device, etc.
③ User ID ① Content ID
Identifies permission information for the content ID between 2 parties
② Holder ID
The Four Components of the Digital Rights Permission Code Format: Tagging Rules for the Digital Content Distribution Age
Converting ① Purpose of use (business, public, education) ② Usage format (restricted streaming, downloading, copying) ③ Time period, expiration, usage count control and ④ Territory (within Japan) . . . to numbers (encoding), creates a
technical language that makes it possible for devices to understand
Components ① ~④ are collectively called the Digital Rights Permission CodeContent ID - Holder ID - User ID - N Digital Rights Permission Code
④ N Digital Rights Permission Code
6
Overview of ContentID, FromID, ToID① ② ③
1. ContentID structure
- 1 It is critical to have rule and format consensus for the ContentID header using a major category structure that broadly identifies the content by type (T for text, S for sound, I for images and still images, V for video and P for programming) and a secondary category structure that identifies the industry (music, publishing, film, broadcasting, animation, games, advertising)
Photography, art, graphic design example: IP Music industry examples: SM, VM Film industry examples: VD, VF Advertising industry examples: SA, VA, IA
- 2 Structure that identifies domestic or foreign origin (identifies where the content was produced)
Use of country codes (WIPO) in the future
2. FromID, ToID: Holder and user structures
- 1 Major category structure that broadly identifies the holder and the user
H: Holder U: User (also includes D: Distributor)
- 2 Structure that identifies domestic or foreign origin
Use of country codes (WIPO) in the future
- 3 Structure that identifies the organization, company or individual
OrganizationCompanyIndividual
- 4 Structure that identifies the permission information manager, content information manager (provider) or rights information manager
General permission: Derived from multiple rights clearances It is truly safe to use: This right is OK x nIs there one or multiple entities to negotiate with? General permission management entities: HJPO~, HJPC~, HJPI~
7
④ Overview of the N Digital Rights Permission Code
- 1 Class (Required) ) <Disclosure Class>
<Open Permission> <Closed Permission>
<Purpose Class>
<Business Permission> <Public Permission> <Education Permission>
<Accounting Class> Yes No
<Sponsor Class> Yes No
<Usage Class>
<Exclusive Permission>
<Broadcast Permission>
<Streaming Permission> <Physical Rental>
<Owner Permission> Includes lifetime limit, recording media limit, and other components
Recording media limit component No (= Free) Yes
<Download Permission>
Lifetime limit component No (= Free) Yes
Number of playbacks
Playback expiration
Playback period
<Secondary Usage Permission>
<Move> Lifetime limit, recording media limit components
<Copy>
1 Lifetime limit, recording media limit components
2 ~
<Territory Class>
Japan China Korea . . .
- 2 Limit Components (Optional) ) <Recording Media Limit Component>
No (= Free) Yes
CD
MD
HDD (including PC, STB and mobile)
DVD
SD card
Memory stick
<Quality & Compression Format Specification>
<Bit rate Limit Component>
<Lifetime (Life Control) Limit Component>
No (= Free) Yes
Count limit
Time period limit
Expiration limit
<Security Limit Component>
<Electronic Transparency> <DRM Specification> <Encryption Method>
<Transmission Path Limit Component>
No (= Free)
Yes Conventional TV CATV Internet Wireless
<Final Capture Location Limit Component>
No (= Free)
Yes Home Shopping PC Mobile
1. N (Narrow) digital rights permission code structure: The N digital rights permission code is composed of class and restriction components and allows the flexibility to encode permission agreements and permission terms.
8
Proposal to CC
<Advantages of a Digital Rights Permission Code>
- Utilizes the benefits of global content distribution
- Facilitates mutual recognition and understanding among different cultures, which can help resolve global conflicts
- Creates a rich AV culture through technological innovation, which can help resolve environmental problems
↑
The latest idea from the IEC TC100 TA8 TAM is the implementation of a digital rights permission code
(Proposed by the technology group)
<Proposal>
Define levelized and verticalized shared IDs for global digital content distribution
1 Implement registry management for rights organizations using shared global IDs
1-1 Create 4-digit rights holder genres and group by genre
1000 Literature, scripts
2000 Music
3000 Art, photography, graphic design, manga
4000 Film production
5000 Performance
6000 Media, news, broadcasting
7000 Technical support
8000 Programming
1-2 Differentiate organizations, companies and individuals
O Organization
C Company
I Individual
9
Proposal to CC
1-3 Create shared IDs that levelize and bridge cultures
Japanese art, photography & graphic design rights organizationsHJPO3100
French art, photography & graphic design rights organizations HFRO3100
American art, photography & graphic design rights organizationsHFUSO3100
1-4 Verticalize and integrate domestically
Japanese domestic ID management system
Rights organizations: HJPO3100
Member companies: HJPC3100XXXXXXXX
Individual rights holders: HJPI3100YYYYYYYY
French domestic ID management system
Rights organizations: HFRO3100
Member companies: HFRC3100XXXXXXXX
Individual rights holders: HFRI3100YYYYYYYY
American domestic ID management system
Rights organizations: HUSO3100
Member companies: HUSC3100XXXXXXXX
Individual rights holders: HUSI3100YYYYYYYY
10
Proposal to CC
2 Implement artwork information management for various content using global shared IDs
Differentiate content by genre and group by genre
T Text M (Music) SM, VM
S Sound A (Advertising) IA, SA, VA
I Images + D (Drama)
V Visual
P Programming
Add country where the content was produced
SM, VM + Country code SMJP ~ SMUS~, SMFR~
IA, SA, VA IAJP~, SAJP~, VAJP~, VAUS~, VAFR~
3 Standardize permission information
Will be proposed next.
First, let’s quickly implement proposals 1 and 2!
11
Content ID Structure
The content ID system for uniquely identifying content assigns a header that indicates the digital content attribute, and the party that issues the ID assumes responsibility and issues a unique value for each piece of content.
JP 01+SM + 9876543210+
Content ID Header Country Code Center Code Unique Code
SMJP019876543210Content ID System
Part of the ID that indicates the content ID issuer
Part of the ID that is assigned to each piece of content
Category 1 Category 2
Sound Music SM (Sound Music)
Drama SD (Sound Drama)
Program SP (Sound Program)
: :
Visual Music VM (Visual Music)
Drama VD (Visual Drama)
Program VP (Visual Program)
: :
The attributes of the content can be understood from the ID
Businesses can uniquely identify content in a multi-dimensional manner.
The content holder can be identified from the content ID by using a solution function from a content portal.
The attributes of the content can be understood from the ID
Businesses can uniquely identify content in a multi-dimensional manner.
The content holder can be identified from the content ID by using a solution function from a content portal.
12
FromID and ToID Structures
The FromID, ToID system for uniquely identifying businesses divides those involved in the distribution of digital content into content holders and content users, and it assigns IDs that can uniquely identify these parties as well as affiliated organizations, companies and individuals.
JP I+H + 3200 00000001+ +
Business ID Header Country Code
Organization ID Code
Group Code Company Code & Individual Code, etc.
HJPI320000010001Shared Business ID System
Part of the ID assigned by group Groups that obtain a group code have unique internal IDs assigned to individual members and constituents
Business ID Code Content Holder Content Holder H
Content User Content User U
Organization ID Code
Organization Organization O
Company Company C
Individual Individual I
The attributes of the business can be understood from the ID.
Not only organizations, but also a wide variety of players involved in content distribution, including constituent company members, individual members, etc. can be identified.
The attributes of the business can be understood from the ID.
Not only organizations, but also a wide variety of players involved in content distribution, including constituent company members, individual members, etc. can be identified.
13
IEC Digital Rights Permission Code Format
In JEITA TC100/TA8, a digital rights permission code format applicable to home server systems was proposed to IEC TC100/TA8 as an international standard. The digital rights permission code stipulated at TA8 assumed that it would be used as a shared rights expression for a wide variety of usage protection technology that protects content rights in a home server environment, and to proceeded toward standardization.
Content Identifier
Issuer Identifier
Recipient Identifier
Data Management Terms
Data Output Terms
Extended Usage Terms
Digital Rights Permission Code
Permission Terms Information
Disclosure Class
Purpose Class
Accounting Class
Sponsor Class
Billing Class
Application Class
Territory Class
Usage Class
Permission Class
Device and Person Count Restrictions
Recording Media Limits
Quality Limits
Permission Management System Limits
Lifetime Limits
Simultaneous Output Limits
Parental LocksNormal Usage
Terms
Playback (CM) Control
Figure: Digital Rights Permission Code Format Stipulated at TA8
Limit Components
Usage Form Play
Execute
14
Genre ID draft( part of organization ID)
Involved organizations
<Genre 1>Literature and Screenplays
LiteratureScreenplays and Scenarios
HJPO1100HJPO1200HJPO1300
The Japan Writer's AssociationWriters Guild of JapanJapan Writers Guild
<Genre 2> Music
Writer(Song writing/Music composition)
HJP02- Japanese Society for Rights of Authors, Composers and PublishersMusic Publishers Association of Japane-License, Inc.JRC, Inc.Daiki Sound, Inc. etc.
JASRAC
MPA
Producer(producer/master recording investor)
Recording Industry Association of JapanMusic Publishers Association of Japan
etc.
RIAJMPA
Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (1 / 6)(Excerpted from CCD Materials)
15
Reference 1: Interaction Between the Content Portal Site and CCD IDs (Excerpt from Japan Business Federation Materials)
The backbone of digital content distribution lies in the fundamental components of a variety of content information and its permission contact information
New communication between content holders and users is generated via this backbone, which makes it possible to create new content and new markets
CCDID is an ID system that makes it possible to easily manage information connected to the backbone (who is using or who wants to use which content that belongs to whom)
Content Portal Site
CD & Music Information
Film, Video, DVD Information
DB
TV Program Information
Photograph Information
DB
DB
DB
Search for content you want to use
↓ Create new digital content that used
original content
Search for content you want to use
↓ Create new digital content that used
original content
Check and revise registered information
Receive and respond to permission application (net, in person)
Check and revise registered information
Receive and respond to permission application (net, in person)
User (Content Creation)UJPC ~
Existing Content HolderHJPC ~
User (Distributor)UJPC ~
Search for distributable artworkRetrieve basic information Retrieve permission entity information
Content information registration & checkSpecify disclosure to market
Search for content information
DB
New Content HolderHJPC ~
Permission Application & Inquiries
DBGame Information
Animation Information
Register content information After the permission application
process, work with the content data based on the permission information
ID management for usage reportsContent ID, User ID
Propose new business models
SMJP~
VFJP~
VDJP~
IPJP~
ICJP~,VCJP~
PGJP~ Actual business communication derived from the backbone
16
Genre ID numbering draft ( part of organization ID)
Involved organizations
<Genre 3>Still images
Art HJP03101 Japan Artists' Association, Inc. JAAI
Photography HJP03200HJP03201HJP03202HJP03203HJP03204HJP03205HJP03206HJP03207
* Japan Photographic Copyright AssociationJapan Professional Photographers SocietyJapan Advertising Photographers' AssociationSha-bunkyoThe All-Japan Photographic Association of SocietiesJapan Portrait Photographers' AssociationJapan Bridal Photograph SocietyJapan Bridal Photograph Society
JPCAJPSAPA
AJPAS
JPAJBPS
GraphicsHJP03301HJP03302HJP03303HJP03304HJP03305HJP03306
* Japan Arts Copyrights AssociationJapan Graphic Designers Association Inc.Japan Scientific Arts AssociationJapan Publication Artist AssociationThe Society of Publishing ArtsTokyo Illustrators SocietyJapan Children's Book Artists Society
JAGDA
JPALSPATISJCBAS
Comics HJP03401
Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (2 / 6) (Excerpted from CCD Materials)
17
Genre ID numbering draft(part of organization ID)
Involved organizations
<Genre 4>Motion pictures
Producer HJP04- Motion Picture Producers Association of Japan, Inc.NHKThe National Association of Commercial Broadcasters in JapanJapan Video Software Association
MPPAJINHKNACBJJVA
All Nippon Producers AssociationJapan Film Makers Association
ANPA
Association of All Japan TV Program Production Companies
ATP
The Association of Japanese Animations
AJA
Production crafts
Directors, Cameramen, Lighting, Art,Editing, Script Writers, Recording
* Film Vocational Federation of JapanDirectors Guild of JapanJapanese Society of CinematographersAssociation of Production Designers in JapanJapanese Cinema and Television Sound Creator's AssociationJapan Society of EditorsJapan Society of Films and TV ScriptersJapanese Society of Lighting Directors
Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (3 / 6) (Excerpted from CCD Materials)
18
Genre ID numbering draft( part of organization ID)
Involved organizations
<Genre 5>Performance
Performers HJP05100HJP05101HJP05102HJP05103
Japan Council of Performers' OrganizationsCenter for Performers' Rights AdministrationJapan Association of Music Enterprises The Federation of Music Producers Japan
JCPOCPRAJAMEFMP
Musical Performers HJP05201 Music People's Nest MPN
Visual Performers HJP05301 Performers' Rights Entrustment PRE
Voice Performers HJP05401 Japan Audio Producers' Association JAPA
<Genre 6>Media, Advertising
Newspapers HJP061-
HJP062-
HJP063-
The Japan Newspaper Publisher & Editors Association
Books, Magazines Japan Book Publishers AssociationJapan Magazine Publishers Association
JBPA
Broadcasting NHKThe National Association of Commercial Broadcasters in JapanJapan Cable and Telecommunications AssociationEiseihoso Kyokai
NHKNACBJ
Advertising HJP06401HJP06402HJP06403HJP06404
Japan Advertisers AssociationJapan Advertising Agencies AssociationJapan Advertising FederationJapan Magazine Advertising Association
Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (4 / 6) (Excerpted from CCD Materials)
19
Genre ID numbering draft( part of organization ID)
Involved organizations
<Genre 6>Media, Advertising
Advertising HJP06405HJP06406HJP06407HJP06408HJP06409HJP06410HJP06411HJP06412HJP06413HJP06414HJP06415HJP06416HJP06417HJP06418HJP06419HJP06420HJP06421HJP06422HJP06423HJP06424HJP06425
Japan Audit Bureau of CirculationsJapan Advertising Review OrganizationJapan Marketing AssociationJapan Marketing Research AssociationPublic Relations Society of JapanJapan Association of TV Commercial Production CompaniesJapan Point of Purchase Promotion InstituteOrganization of Advertising CreationIndustrial Advertising Association JapanIAA Japan International Advertising AssociationJapan Advertising CouncilAdvertising Cooperative AssociationJapan Classified AssociationCentral Confederation of Broadcasting Advertisement Agency Tokyo Outdoor Advertising AssociationAll Japan Radio & Television Commercial Confederation Federation of All Japan Out-door Advertising AssociationsAll Japan Neon-sign AssociationJapan Internet Advertising AssociationJapan Free Newspapers AssociationJapan Advertising Music Productions Federation
* Dissolved in 2004
Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (5 / 6) (Excerpted from CCD Materials)
20
Genre ID numbering draft( part of organization ID)
Involved organizations
<Genre 7>Production technology/ support
General (Music/Visual) HJP07101 Japan Post Production Association JPPA
Music HJP07201HJP07202
Japan Association of Professional Recording StudiosJapan Association of Recording Engineers
JAPRSJAREC
Performance support Music Enterprise FederationManekyo
MEF
<Genre 8>Program
General HJP08- Association of Copyright for Computer Software Digital Content Association of JapanAssociation of Media in DigitalDatabase Promotion Center, Japan
ACCSDCAJAMD
Games Computer Entertainment Supplier's Association
CESA
Publishing Japan Electronic Publishing AssociationThe Japan Federation of Printing Industries
JEPAJFPI
Music Association of Musical Electronics Industry AMEI
Technology standards Japan Electronics and Information Technology Industries AssociationCDs 21 Solutions
JEITA
Reference 2: CCD ID Model for Inter-Organization ID Numbers Map 2 (6 / 6) (Excerpted from CCD Materials)
21
Reference 3: CCD ID Model - Common Content ID Structure(Excerpted from CCD Materials)
<Content ID Header Code System> >
Content Group
Derived from Drama
“A”
Segmented Content ID through Content ID Headers
Category 1 Category 2Sound Music SM (Sound Music)
Drama SD (Sound Drama)Program SP (Sound Program)News SN (Sound News)Ad SA (Sound Ad)Object SO (Sound Object)
Visual Music VM (Visual Music)Drama VD (Visual Drama)Program VP (Visual Program)Film VF (Visual Film)Comic VC (Visual Comic)News VN (Visual News)Ad VA (Visual Ad)Object VO (Visual Object)
Text Program TP (Text Program)Drama (Novel, Screenplay)TD (Text Drama)Music (= Lyrics) TM (Text Music)Thesis TT (Text Thesis)News TN (Text News)Object TO (Text Object)
Image Photograph IP (Image Program)Illustration II (Image Illustration)Comic IC (Image Comic)Music (= Score) IM (Image Music)Ad IA (Image Ad)Object IO (Image Object)
Program Game PG (Program Game)Software PS (Program Soft)Music (= MIDI Data) PM (Program Music)Ad PA (Program Ad)Object PO (Program Object)
VDJP0100000000001Video Software “A”
Episode “A”
Screenplay “A”
Theme Song & Promotion Video “A”
Theme Song & Melody “A”
Drama Promo Photograph “A” IPJP0100000000001
VMJP0100000000001
SMJP0100000000001
TNJP0100000000001
TDJP0100000000001
Content ID Header (2 Digits)
Country Code (2 Digits) Center Code (2 Digits)
Shared Content ID System
Unique Code (10 Digits)