2017 RATES

Effective Jan. 10, 2017

MEDIA AND RATE KITGeneral Information & Rates

For more than a hundred years, The TransylvaniaTimes has been dedicated to providing in-depth newscoverage of Transylvania County.

It all began in the summer of 1887 when E.SWarrack, a printer by trade, moved west fromWilmington, N.C. He bought and pieced togetherpresses, paper, ink and other equipment in order topublish on July 1, 1887, the first edition of TheTransylvania Pioneer, the first newspaper inTransylvania County.

The name was appropriate because the countywas wild in those days. Outlaws almost outnumberedthe law-abiding citizens.

Warrack started an editorial crusade against whathe called “a gang of hoodlums.” The bunch apparent-ly liked the handle for they started calling themselves“The Hoodlums,” but they did not care for Warrack.

One night in mid-January of 1888, they broke into the Pioneer’s offices and dumped the presses, typeand everything else out of the window onto the streetbelow.

Within that year, a Georgian named W. W. Laniercame to town and began another weekly called TheFrench Broad Voice.

Through the years, there has always been a com-munity newspaper serving Transylvania County. Thename of the publication, the publishers and editorshave changed. At one time there was The French

Broad Hustler. In 1895, The Sylvan Valley News began.Ora Jones, the first person to write about the historyof the county, purchased the paper in 1911.

Jones' history book had one chapter calledOutlaws, Bushwackers and Scalawags, filled with thenames of local people. An attorney told Jones that hewouldn’t live long enough to answer all of the libel

suits. The Times has been able to serialize the book inthe paper, including the dynamite chapter!

Jones sold the paper in 1916 to Nowell Hollowellwho changed the name to The Brevard News, but thatwas not to continue. Charles Douglas bought it in1931 and changed the name to The TransylvaniaTimes. The paper was purchased in 1941 by Ed M.Anderson. It has been in the Anderson family eversince and today is published by Stella Anderson Trapp.

The Transylvania Times is one of the few remain-ing independently owned newspapers in the countryand has distinguished itself by winning both state andnational awards with continual circulation growth.

The paper has strong loyalty from its readers and provides profitable results for its advertisers.

BACKGROUNDTransylvania Times History

COVERAGE MAPTransylvania County

The Transylvania Times is the definitive media choicefor reaching Transylvania County residents.

With a total circulation of 6,400, and an average of at least 2 readers per paper, The TransylvaniaTimes is read twice a week by 12,000+ people. For more than a century, this family-owned paper hasbeen the sole source for in-depth news about city and county government, local sports, communityactivities and daily life in Transylvania, and residents eagerly await its arrival every Monday andThursday. You’ll find well-worn copies of The Transylvania Times in rural farmland communities likeLittle River, in exclusive residential areas like Lake Toxaway, and in virtually every kitchen and gather-ing place in-between.

Transylvania County is ideal for newspaper advertising, having the third highest median age in thestate (49). Studies have shown that readers more than 55 years old are 30 percent more likely to readnewspapers than the average adult, which means that in Transylvania County newspaper advertisinggives you more bang for your buck.

Our advertisers say they choose The Transylvania Times not only because it delivers the most comprehensive local news coverage of any medium, but also for its reader loyalty. Generations of Transylvanians have turned to The Transylvania Times as their source for news about the things that matter to them most. It is THEIR newspaper, a record of the people and places they love, and they read it from cover to cover.

DEMOGRAPHICSTransylvania County Profile

276

27664

280

40

85

Asheville

Brevard

Greenville

SpartanburgPSC Inland Port

v

VIA

VIA

VIA

WHERE WE ARE

�64 �178 �276 �281NC�215NC �280NC

MAJOR HIGHWAYSASHEVILLE REGIONAL AIRPORT

�280NC

via 4-lane

15minutes

11miles

DOWNTOWN ASHEVILLE 25 miles northeast GREENVILLE-SPARTANBURG AREA 35 miles south

SAVANNAH 271 miles SC INLAND 45 miles CHARLESTON 247 miles

SEAPORTS

METRO AREA DISTANCE (MILES) POPULATION

Asheville 25 87,882Atlanta 204 456,002Charlotte 115 809,958Greenville 59 62,252

WHO WE ARE

LABOR FORCEPOPULATION

North Carolina 9,544,249

Asheville-Brevard Combined Statistical Area 472,295

Transylvania County 33,045

City of Brevard 7,645

Town of Rosman 582

LOCAL COLLEGES/UNIVERSITIES DISTANCE (MILES) ENROLLMENT

Brevard College 0 729Blue Ridge Community College 0 6,807Western Carolina University Biltmore Park 23.1 524University of North Carolina Asheville 35.2 3,595AB Technical Community College 33.0 11,124Furman University 40.6 2,936Clemson University 52.6 21,857Western Carolina University Main Campus 49.3 10,382

35%of population

hold an advanceddegree

N O R T H C A R O L I N A

TransylvaniaCounty

13,239 Asheville-Brevard Combined Statistical Area

231,437

276

27664

280

40

85

Asheville

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Greenville

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v

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VIA

WHERE WE ARE

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MAJOR HIGHWAYSASHEVILLE REGIONAL AIRPORT

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via 4-lane

15minutes

11miles

DOWNTOWN ASHEVILLE 25 miles northeast GREENVILLE-SPARTANBURG AREA 35 miles south

SAVANNAH 271 miles SC INLAND 45 miles CHARLESTON 247 miles

SEAPORTS

METRO AREA DISTANCE (MILES) POPULATION

Asheville 25 87,882Atlanta 204 456,002Charlotte 115 809,958Greenville 59 62,252

WHO WE ARE

LABOR FORCEPOPULATION

North Carolina 9,544,249

Asheville-Brevard Combined Statistical Area 472,295

Transylvania County 33,045

City of Brevard 7,645

Town of Rosman 582

LOCAL COLLEGES/UNIVERSITIES DISTANCE (MILES) ENROLLMENT

Brevard College 0 729Blue Ridge Community College 0 6,807Western Carolina University Biltmore Park 23.1 524University of North Carolina Asheville 35.2 3,595AB Technical Community College 33.0 11,124Furman University 40.6 2,936Clemson University 52.6 21,857Western Carolina University Main Campus 49.3 10,382

35%of population

hold an advanceddegree

N O R T H C A R O L I N A

TransylvaniaCounty

13,239 Asheville-Brevard Combined Statistical Area

231,437

DEMOGRAPHICSTransylvania County Profile

HOW WE WORK

UNEMPLOYMENT RATE SINCE 2010

HOW WE LIVE

ACCOLADES

EMPLOYMENT BY INDUSTRY SECTOR, 2014

AVERAGE EMPLOYEES WEEKLY WAGE

Educational Services 965 $678

Retail Trade 1,301 $424

Manufacturing 515 $804

Construction 385 $656

Finance and Insurance 200 $976

Administrative Services 279 $536

Health Care & Social Assistance 1,436 $679

Arts, Entertainment & Recreation 183 $467

Accommodation & Food Service 1,179 $342

Public Administration 71 $1,083

20109.8%

20119.4%

20128.7%

20137.4%

20145.8%

10

0

5

4 SEASONS

100,000 ACRES

Public Lands41%

of Land Dedicated to Recreation

250

Waterfalls9

Public Schools94-BED

Non-Profit Hospital

$41,952Median

Househould Income

TransylvaniaAl l iance.com

Top 10 Best Places to Start

a Business in NC

NerdWallet.com

Top 100 Best Places to Live in the United States: Small Town Edition Livability.com

Best Place to Raise an

Outdoor Family2015 Best of Blue Ridge

America's 10 Best

Mountain Bike Towns

National

Geographic

America's 20 Coolest

Outdoor Towns Matador

Cycling Capital of the South

by Bike Magazine

Transylvania County:

America's Best Kept Secret

Bike Magazine's annual gear

guide The Bible of Bike Tests, January 2012

S M T W T S$ Transylvania County Schools 500-999

Transylvania County 250-499

Transylvania Regional Hospital 250-499

Ingles Markets, Inc. 100-249

Brevard College 100-249

Gaia Herbs 100-249

City of Brevard 100-249

Transylvania Vocational Services 100-249

MB Industries 100-249

Wal-Mart 100-249

The Oaks 100-249

Brevard Music Center 100-249

TOP EMPLOYERS

AVERAGE COMMUTE

TIME

23.7 minutes

UNEMPLOYMENTRATE

5.7%

LOWEST PROPERTY TAX RATE IN ASHEVILLE MSA + 10TH LOWEST IN NORTH CAROLINA

PROPERTY TAX Transylvania County $0.4499 per $100 of value City of Brevard $0.4725 per $100 of value + county rate = 0.9224 Town of Rosman $0.4100 per $100 of value + county rate = 0.8599

SALES TAX 6.75%OCCUPANCY TAX 5%NC CORPORATE INCOME TAX 5%NC PERSONAL INCOME TAX 5.75%

TAX RATES

HOW WE WORK

UNEMPLOYMENT RATE SINCE 2010

HOW WE LIVE

ACCOLADES

EMPLOYMENT BY INDUSTRY SECTOR, 2014

AVERAGE EMPLOYEES WEEKLY WAGE

Educational Services 965 $678

Retail Trade 1,301 $424

Manufacturing 515 $804

Construction 385 $656

Finance and Insurance 200 $976

Administrative Services 279 $536

Health Care & Social Assistance 1,436 $679

Arts, Entertainment & Recreation 183 $467

Accommodation & Food Service 1,179 $342

Public Administration 71 $1,083

20109.8%

20119.4%

20128.7%

20137.4%

20145.8%

10

0

5

4 SEASONS

100,000 ACRES

Public Lands41%

of Land Dedicated to Recreation

250

Waterfalls9

Public Schools94-BED

Non-Profit Hospital

$41,952Median

Househould Income

TransylvaniaAl l iance.com

Top 10 Best Places to Start

a Business in NC

NerdWallet.com

Top 100 Best Places to Live in the United States: Small Town Edition Livability.com

Best Place to Raise an

Outdoor Family2015 Best of Blue Ridge

America's 10 Best

Mountain Bike Towns

National

Geographic

America's 20 Coolest

Outdoor Towns Matador

Cycling Capital of the South

by Bike Magazine

Transylvania County:

America's Best Kept Secret

Bike Magazine's annual gear

guide The Bible of Bike Tests, January 2012

S M T W T S$ Transylvania County Schools 500-999

Transylvania County 250-499

Transylvania Regional Hospital 250-499

Ingles Markets, Inc. 100-249

Brevard College 100-249

Gaia Herbs 100-249

City of Brevard 100-249

Transylvania Vocational Services 100-249

MB Industries 100-249

Wal-Mart 100-249

The Oaks 100-249

Brevard Music Center 100-249

TOP EMPLOYERS

AVERAGE COMMUTE

TIME

23.7 minutes

UNEMPLOYMENTRATE

5.7%

LOWEST PROPERTY TAX RATE IN ASHEVILLE MSA + 10TH LOWEST IN NORTH CAROLINA

PROPERTY TAX Transylvania County $0.4499 per $100 of value City of Brevard $0.4725 per $100 of value + county rate = 0.9224 Town of Rosman $0.4100 per $100 of value + county rate = 0.8599

SALES TAX 6.75%OCCUPANCY TAX 5%NC CORPORATE INCOME TAX 5%NC PERSONAL INCOME TAX 5.75%

TAX RATES

READER PROFILEReader Perceptions/Surveys

ADVERTISINGPrint ROP Rates

Display �Column Inch� Rates:Open Rate: per inch $8.95Non-profit: $7.50Classified Display: $9.10Political: $8.95Legal Rate: $10 for the first 20 words, .45 each additionalwordLegal Ad Estate Prepaid: $190.00Legal Ad Estate Prepaid with 2 executors: $220.00

Color Charges:Full color: 50% of ad cost (maximum of $175 color charge)Requested Placement Charge: $50 per ad.

Newspaper Column Widths:COLUMNS INCHES PICAS1 column 1.565 9p4.6682 columns 3.225 19p6.3363 columns 4.944 29p8.0044 columns 6.634 39p9.6725 columns 8.31 49p10.3426 columns 10 60

Annual Discount Rates:INCHES PER YEAR PER INCH RATE250-499 $7.90500-749 $7.60750-999 $7.301000-1999 $7.002000+ $6.60**For annual classified display contracts, contact your account executive

pre-printed insertsNUMBER OF PAGES COST PER THOUSAND1-12 pages $4513-24 pages $5025-36 pages $55

Online Rates (TRANSYLVANIATIMES.COM)

Square banner ad 310 x 255 pixels $150 permonth

Deadlines for Display and Legal Monday Edition: 2 p.m. on the Friday priorThursday Edition: 2 p.m. on the Tuesday prior

Rates 1/10/2017

DIGITAL ADVERTISINGAs Transylvania County’s main source of online information, transy lvaniatimes.com is a key part of the dailylives of the people who live and visit here. In fact, transylvaniatimes.com delivers the largest audience for localwebsite traffic with 1500-2000+ daily unique visitors...over 40,000 unique visitors per month.

Website advertisers are also featured on our cellphone mobile version as well.

128,000 pageviews per month40,000 unique visitors per month1500-2000 unique visitors per day2.18 mins. average time spent on the website with an averageof 2.82 pages visited at a timeOver the last 6 months - our average is 56.5% returning visitorsand 43.5% new visitors3K+ weekly newsletter subscribers

How digital readers get their news online:50.1% Desktop 36.6% Mobile 13.2% Tablet

Banner advertising is available on the website. Traditionally 10advertisers are highlighted on the website at a time, rotatingequally on the home page and the story pages.

Ask your for representative for pricing.

Banner ad specs: 310 pixels x 210pixels. All banner ads run on theright-hand side of the website.

WHY ADVERTISE WITH US-Hyper-local-

To reach to your best customers

-Stick With What Works-Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind of

advertising that businesses think about doing.

-Bring Customers Back Time and Time Again-These ads can do a lot more than just advertise one item or one sale--each one can work really hard to bring in customers,and then bring them back again and again. They're a good way to reach a large number of people, especially those aged

45-plus who tend to read the paper more frequently than younger demographic groups. And you can target your ads to theappropriate markets by requesting that your ads run in the section(s) that most closely relate to your target audience, be it

sports, lifestyle or business.

-Match Print and Online Ads-Place an online ad that coincides with the print ad and links to your site for even more online traffic, reach younger

demographic that is more actively engaged online.

-Inserts -Inserts rank among the Top 5 paid media for impacting purchase decisions and store selections. Inserts are easy to

create and send, and often cost effective.

-Build Company Identity-You can run the same basic ad design or format repeatedly, which will build a company identity for you and create awarenessamong consumers. It is also easy to come up with one terrific design concept and you can modify it periodically to meet therequirements of a new product offering or a special sale—say, a new headline, a different copy slant, or a different photo

-Target Specific Demographics-Newspaper advertising can target specific demographics that are traditionally more difficult to reach through other mediums.This allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas. Thistargeted advertising can range from simple inserts to regular weekly sections in local newspapers & other special publications.

-Newspaper advertis ing is more flexible-Newspapers offer more flexibility than any other advertising medium. Advertisers choose the exact size and location of the ad(including section and page), as well as design. Unlike other mediums, such as the Internet, they also choose the exact timethe ad appears and its frequency, ensuring that readers will see the same information, in the same format, in the same

location. Advertisers also have more control over the final product, by working directly with newspaper staff.Newspaper advertising can also integrate print-to-web features, such as QR codes, to link readers with relevant web-basedinformation, including special offers and more. In addition, the short lead times of newspapers allow for quick changes to

any ad, while still meeting the necessary deadlines.

-Newspaper advertis ing is more affordable-Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. In addition, newspaper staff members will work directly with advertisers to create ads at no additional costs.

Newspaper advertising can also be customized to meet any budget. Additional discounts are often provided for increased adcoverage and frequency.

-Newspaper advertis ing reaches more customers-Though declining in readership, an average issue of a daily or Sunday newspaper still reaches more adults than an averagehalf-hour prime time television show. Readers also remove and/or save information, including special events, features on family and friends, coupons, and more. Whereas the average attention span of an Internet user is 8 seconds, readers spend

considerably more time reviewing information in newspapers, including advertising.

-Newspaper readers are also more affluent- According to Mansi Media, approximately 75% of all households with incomes of at least $100,000 read newspapers. Theseare households with significantly more purchasing power, who are also more likely to be influenced by newspaper ads.

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