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it’s in the bag

knowing me...

art at the centre

5kent’s big day out

welcome to ourspring 2008 newsletter

Pillory Barn has had a change of scenery for 2008. With three new joiners since Summer 2007 the four walls that have served us well for several years were bursting at the seams – so it was time for a change!

We now have more space than we know what to do with, but are certain that we’ll soon spread into it. We remain within the trusty Maidstone TV Studios, and are happily closer to the kitchen and the canteen – what luck!

So if you’re down our way, at a loose-end with time to spare, or nosey by nature (like us) come and pop in for a cuppa, and take a look around our new space.

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earl street newsletterPillory Barn have been appointed to write and design a newsletter for Earl Street Employment, Maidstone, for 2008. The quarterly newsletters are a key component to their internal and external marketing. They will report on key trends in the recruitment and employment

sectors, including employment law updates and forecasts for the quarter ahead.

The aim of the newsletter is to get crucial sector news out to the clients and contacts of Earl Street Employment in such a way as to make it a regular publication on people’s shelves as their first point of call for recruitment and employment.

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maidstone musicPillory Barn is pleased to announce the win of the Maidstone Music account in conjunction with Red Ant.Maidstone Music is one of the many offerings within the newly rebranded Hazlitt Arts Centre.

It aims to promote Maidstone as a centre for all musical genres via a printed free listings brochure, to be issued 3 times a year; and a website to be updated with all gig and event listings and information, to be launched mid May 2008.

Pillory Barn are proud to be working with Maidstone Town Centre Management to design the first bag-for-life for Maidstone in an effort to rid our streets and our lives of the dreaded disposable plastic bag.The bags are Carbon Zero, as their production and print is off-set with planted trees. The inks used are all eco-friendly vegetable based inks, and the material is a coar Hessian.

The Maidstone Town Centre bags will be available to buy from Summer 2008 within retail outlets in the Town Centre. Each bag will be priced at approximately £3.

With Modbury, Devon, beating us to the spot of first Plastic Bag Free town in the UK, maybe Maidstone could rise to the challenge of first plastic bag free County town in the country?

Bill Moss, Town Centre Manager said:

As Kent’s County Town, Maidstone is keen to lead the way by announcing that from 31st March 2009 it will become a plastic bag free town. All of us should do a little bit more to help make planet earth more pleasant, and the Maidstone Bag initiative is Town Centre Management’s contribution.

it’s in the bag

GUSSETGUSSET

GUSSET

GUSSET

Pillory Barn gives you an insight into top marketing trends for 2008

marketing insightfor 2008

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we believe the idea is everything...

Direct marketing will shift and look at customer relationship management. With historically one-third of all DM activity being financial services driven and predictions for a credit crunch, reliance on credit was direct marketing’s driving force. Now the focus will change to customer retention.

Green marketing will still grow in 2008 with more consumers making purchasing decisions based

around environmental issues. Consumer attitudes over the past four years towards

the environment have created a major change in the way businesses

market themselves. Being eco focused is not something that

companies can ignore and marketers must be able to find ideas that are still innovative but environmentally sound.

If you have any of these marketing requirements Pillory Barn Creative can help.

Areas set for increased expenditure this year are online and outdoor advertising with its digital enhancements for promotions and incentives.

Pillory Barn Example: Maidstone Town Centre Management - see article page 2.

Pillory Barn Example: Brachers Direct Mail

Pillory Barn Example: Dutton Forshaw Motor Company “Cost Price New Cars” Campaign - 96 sheet in Maidstone.

GUSSETGUSSET

GUSSET

GUSSET

angela witcherHow long have you worked with Pillory Barn? I joined Brachers in July 2007 and have worked with Pillory Barn since becoming Marketing Manager here.

What attracted you to them? I inherited Pillory Barn but that doesn’t mean the agency isn’t attractive! Pillory Barn is very loyal to Brachers and they always go out of their way to get the best deals and opportunities for us.

What is the best thing they have done for you? Helped me push through the “Talk, Listen” campaign which has been brilliant.

What do you think could make the relationship better? They never bring me chocolate!

What is your funniest memory to date from working with them? Eating Miranda’s cheese platter at our first meeting, not realising it was ‘special’! Is there a food theme coming out here? (Miranda is wheat and gluten intolerant.)

How do you see them working with you in the future? Pillory Barn will be working very closely with us on our brand identity over the coming months and developing the firm’s strategy - there are some very exciting projects in the pipeline and I need their creativity!

Which other companies within the industry do you admire? I am a great supporter of Kent based agencies and I think we have some really good ones. The creative industries is a fast growing sector for Kent and I strongly believe more Kent companies should use our homegrown talent instead of taking their business to London.

Pillory Barn’s people are their biggest asset - they have a really excellent team.

client focusmarketing manager, brachers solicitors

“Pillory Barn’s people are their biggest asset - they have a really

excellent team.”

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Talk, listen, listen, talk.

It’s what we’re good at.The art of good communication is to talk and listen in equal measure. It’s also the art of being a good solicitor.

TELEPHONE 01622 690691 w w w . b r a c h e r s . c o . u k

“Pillory Barn is very loyal to Brachers and always go out of their way to get the best deals

and opportunities for us.”

newbie at pillory barnPillory Barn is joined by another new and talented person to start off 2008, Emilie Cross. A very clever graduate with a first class degree in Business Studies and Marketing, Emilie is an exciting new addition to our team as Marketing Executive and lives in Charing Heath, Kent.

“I graduated in the summer and went straight to work at Eastwell Manor. I had previously been their Saturday tea girl years ago and went to work in the accounts department whilst I was at University. I found it hard to break into the industry as no one would give me a chance without experience. But luckily, Pillory Barn gave me the break I needed.”

Emilie has a love of pilates and horse riding and her motto is “life is too short so embrace it, be around people who make you happy, do all the things you enjoy and don’t have regrets.”

So how does she rate Pillory Barn so far? “Everyone is really down to earth and have been so friendly and welcoming, I feel like I have been here for months already!”

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Pillory Barn’s design team are proud to have designed, for the second year running, the brand identity for the Kent Tourism Alliance’s ‘Kent’s Big Day Out’.

A now popular annual event for us Kentish Folk to appreciate what is on our doorstep, our own staff enjoyed visits to Wildwood, Squirres Court and the Rare Species Conservation Centre and Zoo.

xaler...hserfer...

eripsni...

xaler...hserfer...

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Go to www.visitkent.co.uk or visit your local Visitor Information Centre

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creative+original+imaginative inspired+artistic+inventive+resourceful+ingenious+skilledinspired+artistic+inventive creative+original+imaginative+knowledgeableresourceful+ingenious+skilled+bespoke+personal+innovative+productive+focused+handmade+original+imaginative+ individual+inspiring+artistic+inventive+creativecreative+original+imaginative+stimulating+visionary+resourceful+unique+gifted+aesthetics

crea+ive maids+one: If you think you know Maids+one look again…www.maidstonearts.com

crea+ive maids+one billboardbanglaunches with a

Pillory Barn were proud to be a part of the Art at the Centre launch event at Ashes in March for the unveiling of the finished Crea+ive Maids+one Billboard.

The launch marked the final phase of the Billboard campaign, with the event unveiling all 30 photographic portraits in situ on the poster site. Attended by Richard Ash, the Mayor of Maidstone, Councillors, creative professionals and portraits alike, the curtain covering the billboard was ceremoniously drawn back during a fantastic pyrotechnic display. The evening allowed for some great networking opportunities, and a real buzz was generated about the future for creative talent in Maidstone.

Cabinet member for Leisure and Culture Services, Councillor Dan Daley attended the event, and commented:

If one needed any confirmation of the vitality of the artistic and creative community in

Maidstone one only needed to be at the unveiling event of the last of the Billboards depicting the variety of occupations of people in and around Maidstone. The mix was fantastic and the optimism infectious. We really must now build on this tremendous foundation work that has been achieved during these past two years and allow the creative heart in our community to flourish!

How long have you worked at Pillory Barn? Pillory Barn Ltd was incorporated in 1993 so 15 years and still going strong.

How did you get into the industry? A traditional art college training then working on the drawing board as a visualiser coming up with ideas!

What has been your highlight of the past year and what do you hope to achieve in 2008? My personal highlight, a family trip to South Africa including sleeping in unguarded tents surrounded by lions. Business wise it has to be the continued growth of Pillory Barn into a major regional agency in the South East.

What frustrates you about this industry? Unpaid pitches.

What particular talents/hobbies do you have? Golf and travel and a combination of the two.

Do you have a motto? My glass is always half full. Employ people who are better than me at doing their job.

What has been your most cringe-making moment? Being selected from a large audience for a knife throwing act. You can’t believe what it feels like under the spotlights, hearing the knives hitting the wood next to your body.

Funniest moment/experienced or witnessed at work? Arriving early at work and finding a massive guy shouting and swearing into his mobile very loudly – it was Johnny Vegas behaving like he does on the TV – which begs the question, does he act or is he like that all the time?

Favourite thing about working at Pillory Barn? Being able to pass on my ideas, ideals and experience to a great team of up and coming talent.

knowing me, knowing youEmployee focus of the month,

Roger Hills, Managing Director

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crea+ive maids+one: If you think you know Maids+one look again…www.maidstonearts.com

“You can’t believe what that feels like

under the spotlights and hearing the knives hitting the wood next

to your body!”

A Midsummer Night’s DreamShakespeare’s

Directed by Robert Forknall

Boughton Monchelsea Place15th – 19th July 7.30pm19th July 3pm20th July 5pm

Fort Amherst23rd July 7.30pm

Rochester Castle24th & 25th July 7.30pm

Doddington Place26th & 27th July 7.30pmFor Tickets for Doddington Placeplease ring 01795 417426

Upnor Castle29th & 30th July 7.30pm

Hermitage MillenniumAmphitheatre31st July 7.30pm

Belmont House1st & 2nd August 7.30pm2nd August, 3pm

Nurstead Court6th & 7th August 7.30pmFor Tickets to Nurstead please ring 01474 337774

Fort Amherst9th August 7.30pm

Tickets from £10Telephone 01622 758611www.hazlittartscentre.co.uk

The Maidstone Studios, Vinters Park, Maidstone, Kent, ME14 5NZtel. 01622 684 407 fax. 01622 684 761 info@pillorybarn.co.uk

Issue 2

we believe the idea is everything... www.pillorybarn.co.uk

Feedback: Please let us know what you think of our newsletter and any suggestions by contacting our editor jodi@pillorybarn.co.uk

the team • Roger Hills, Managing Director, roger@pillorybarn.co.uk • Miranda Chapman, Account Director, miranda@pillorybarn.co.uk • Jodi Eeles, PR & Marketing Account Manager, jodi@pillorybarn.co.uk • Erica Banes, Studio Manager, erica@pillorybarn.co.uk • Meg Huckstep, PR & Marketing Account Manager, meg@pillorybarn.co.uk • Sarah Walters, Marketing & Events, sarah@pillorybarn.co.uk • Oliver Hood, New Media Designer, oliver@pillorybarn.co.uk • Paul Street, Graphic Designer, paul@pillorybarn.co.uk • Emilie Cross, Marketing Executive, emilie@pillorybarn.co.uk

Most of us will refer to the ‘@’ symbol as ‘at’ in English – here are a few English translations of other names for it from around the world.

by any other name

To unsubscribe email jodi@pillorybarn.co.uk

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Pillory Barn are pleased to have won the marketing campaign for the Hazlitt Theatre and the Changeling’s summer performances of Shakespeare in a three way agency pitch.The summer performances will be taking place across Kent at some of the finest venues, including; Boughton Monchelsea Place, Upnor Castle, Port Lympne and The Friars at Aylesford.

Kent will be enchanted with Director Rob Forknall’s performances of Shakespeare classic A Midsummer Night’s Dream.

Pillory Barn have proposed an integrated marketing campaign including core elements of public relations and outdoor advertising to start early summer.

Watch this space for some fantastic performances coming to venues near you.

If you want to find out about corporate opportunities and entertainment, please contact Jodi Eeles on 01622 684407.

success with shakespeare

Israel - ‘strudel’ Dutch - ‘monkey’s tail’ Swedish - the ‘A’ with an Elephant’s trunk Greek - ‘a little duck’ Russian -‘a dog’ Italian - ‘snail’

Hungary - ‘little worm’ Finland - ‘a mouse’s tail’ Czech - ‘rolled pickled herring’ Spain & Brazil - ‘arroba’ – which is an old measure for 15 kilos!