Past sem Ch1.docx
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DEC 2013 Question 2: (a) Discuss the marketing strategies that can be used in managing products that are in the growth stage of the product life cycle. (b) The product life cycle concept is a useful marketing tool for designing specific marketing strategies. However, this concept has its weaknesses. Briefly describe four (4) limitations of the concept. JUN 2014 Question 1: (a) Describe the four (4) types of consumer product. Provide examples for each type. (b) With the reference to the Product Life Cycle, discuss the strategies that can be used to manage products that are in the maturity stage of the cycle.
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Past sem Ch1.docx
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DEC 2013Question 2:
(a) Discuss the marketing strategies that can be used in managing products that are in the growth stage of the product life cycle.(b) The product life cycle concept is a useful marketing tool for designing specific marketing strategies. However, this concept has its weaknesses. Briefly describe four (4) limitations of the concept.
JUN 2014Question 1:
(a) Describe the four (4) types of consumer product. Provide examples for each type.(b) With the reference to the Product Life Cycle, discuss the strategies that can be used to manage products that are in the maturity stage of the cycle.
