Supplier Country and Partner Country Features © Professor Daniel F. Spulber.
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Transcript of Partner Country
Istanbul Expo Center
Yeşilköy
www.cebitbilisim.com
CeBIT Bilisim Eurasia &
CeBIT Global Conferences Forum
11 – 14.09.2014
Synergy of Exhibition & Forum!
2013 Facts & Figures
• 131.358 Visitors
• 1023 Brands
• Visitors from 93 countries
• Exhibitors from 18 countries
• 87 forums, panels and conferences at summit
Number.1 information and communication
technologies platform in Eurasia 2013 joint
success as a result of the synergy created by
the fair and the CeBIT Global Conference.
2 Events!
1 Place
WHY TO BECOME A PARTNER
COUNTRY?
Turkey has;
Booming economy; more than tripling its GDP, reaching
USD 786 billion in 2012, up from USD 231 billion in 2002
Stable economic growth with an average annual real GDP
growth rate of 5 percent over the past decade
Promising economy with a bright future as it is expected
to become the fastest growing economy among the OECD
members during 2012-2017 with an average annual real
GDP growth rate of 5.2 percent.
Institutionalized economy fueled by USD 123 billion of
FDI in the last decade and ranked as the 13th most
attractive FDI destination in 2012.
A dynamic and mature private sector with USD 153 billion
worth of exports and an increase of 325 percent between
2002 and 2012.
WHY TO BECOME A PARTNER
COUNTRY?
Right time;
Turkish government’s ambitious vision of 2023, the centennial foundation of the republic envisages grandiose targets for the ICT sector in Turkey. As the government keep investing in ICT industry, CBE is offering a chance to meet with decision givers from government and governmental bodies. In 2013 we had 8 ministries in the fair ground and 24% of professional visitors were from government and governmentalinstitutes.
Turkey is a safe haven in Eurasia region and most of the international companies’ choosing Turkey as a hub for their EMEA region operations and Turkish Governments target for 2023 is promising us.
*28 out of out 500 ICT companies in the EMEA region were Turkish companies in 2010
*Deloitte Technology Fast 500 EMEA
WHY TO BECOME A PARTNER
COUNTRY?
The targets of Turkish Governments are;
Reaching 30 million broadband subscribers
in 2023,
Reaching 8 percent of GDP as the ICT
sector’s share
Becoming one of the top 10 countries in
e-transformation
Providing all public services electronically
by 2019
Having 80 percent of population computer
literate.
Turkish ICT Industry Reports
Turkish IT Market Vs. Europe
Partner Country Program
Sells and offers Potential
Benefits for Partner Country:
Stimulate business
Increase international trading and exposure
Potential business developments
Presence on international market
Networking and sales perspectives
Benefits for Turkey:
Stimulate trade with international markets
Create platform to engage with partner country
across all sectors
Improve bilateral relations
Provide a unique platform to our partners
ICT Center ‘İstanbul’ !
Why is it important to take part in this market ?
Why to be the Partner Country in CeBIT Eurasia 2014?
CeBIT Eurasia is the right place to be: A Rapidly Growing
Market & Strategic Meeting Point.
• Meeting point for 750 million people from 4 hours flight
distance.
• *Turkey’s computer hardware sales are projected at $6.1 bn in
2013 and are forecasted to reach around $10.6 in 2016.
• **With 323 minutes average cell phone usage per month.
• **45.3 million 3G users .
• **20.57 million internet subscribers.
• *According to OECD, Turkey is expected to grow 4.6% in 2014
*www.export.gov.tr
**Information and Communication Technologies Authority
(BTK) 3rd Quarter Report, 2013
International Exhibitors 2013
Exhibitors from 18 countries
Visitors from 93 countries
•131.358 Visitors.
( Power of Press Coverage &
Attractiveness)
•72.212 Proffesional Visitors
a) %41 Decision Makers
b) %35 Top Management
•1023 Brands.
( Interest of the sector & Importance of the
event)
•6155 International Visitors from 93
Countries.
•87 Forums, panels and conferences at
forum.
Türkiye Genelinde Tanıtım Çalışmaları
National Coverage Across Turkey
Visitors Ziyaretçiler 2011 2012 2013
Total / Toplam 121.349 143.728 131.358
Domestic / Ulusal 115.902 137.403 125.208
Overseas / Uluslararası 5.327 6325 6150
Number of countries / Ülke Sayısı 85 93 93
3-Years Exhibitor Summary
Partner Countries are Always at Prime Location
in Fairground
Main Foyer
B2B Hall E – Goverment
Partner Country Visibility
On Site & Off Site
Ex.
Azerbaijan 2011 CeBIT Eurasia Partner Country Ex.
Turkish Republic of Northern Cyprus 2012
CeBIT Eurasia Partner Country
Partner Country Visibility
In CeBIT Global Conference Forum
Partner Country Visibility During The Year!
National & International
E-news Letters
Magazine Advertising to
Sectoral Leaders
Partner Country Visibility During The Year!
Advertisements in National and International TV Channels
Billboards
Mega Boards
Mobile Applications
Partner Country Visibility During The Year!
Partner Country Visibility On Site!
Indoor & Outdoor
Main Foyer Main Entrance
VIP Entrance E – Goverment Hall
Business Halls Life Section
Municipality Section Lab Section ( R & D )
Partner Country Visibility On Site!
131.358 Visitor Badges Published
2000 Exhibitor Badges Published
4000 VIP Badges Published
5000 CeBIT Global Conference
Badges Published
Partner Country Visibility
On Site!
Fair Badges
Outdoor (Bridge) Advertising
Fairground
Indications
Partner Country Visibility During The Year!
Fair Brochure in 6 Languages
English
Russian
Arabic
French
Turkish
Persian
*Brochures are also available in Hardcopy & Softcopy in our website
Partner Country Visibility On Site!
Fair Floorplan Printed 150.000
Partner Country Visibility On Site!
VIP Fair Entrance Invitation
Printed and Distributed 10.000 VIP Invitations
Top VIP’s in Private Sector, Goverment & Academicians and NGO’s
Partner Country Visibility On Site!
Exhibitor Car Park Card
Distributed to all Exhibitors
and VIP’s
Fair Catalogue
Distributed to all Exhibitors and
International Visitors